I am a Front-End WordPress Developer with five years of experience specializing in crafting high performance, visually captivating, and SEO-optimized custom themes. I offer comprehensive solutions ranging from bespoke development to ongoing maintenance, ensuring your project's maximum online potential. I thrive on delivering optimized user experiences and high Google PageSpeed scores through clean, modular, and responsive design. My expertise lies in custom theme development using FSE and advanced tools like Git/Github and Figma. I have a strong focus on performance, accessibility (WCAG), and technical SEO best practices. My portfolio showcases projects for startups, real estate, insurance, and personal branding, demonstrating my versatility and commitment to quality front-end WordPress development.…

Allyson Cavalcante

I am a Front-End WordPress Developer with five years of experience specializing in crafting high performance, visually captivating, and SEO-optimized custom themes. I offer comprehensive solutions ranging from bespoke development to ongoing maintenance, ensuring your project's maximum online potential. I thrive on delivering optimized user experiences and high Google PageSpeed scores through clean, modular, and responsive design. My expertise lies in custom theme development using FSE and advanced tools like Git/Github and Figma. I have a strong focus on performance, accessibility (WCAG), and technical SEO best practices. My portfolio showcases projects for startups, real estate, insurance, and personal branding, demonstrating my versatility and commitment to quality front-end WordPress development.…

Available to hire

I am a Front-End WordPress Developer with five years of experience specializing in crafting high performance, visually captivating, and SEO-optimized custom themes. I offer comprehensive solutions ranging from bespoke development to ongoing maintenance, ensuring your project’s maximum online potential. I thrive on delivering optimized user experiences and high Google PageSpeed scores through clean, modular, and responsive design.

My expertise lies in custom theme development using FSE and advanced tools like Git/Github and Figma. I have a strong focus on performance, accessibility (WCAG), and technical SEO best practices. My portfolio showcases projects for startups, real estate, insurance, and personal branding, demonstrating my versatility and commitment to quality front-end WordPress development.

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Skills

Experience Level

WordPress
Expert
CSS
Expert
HTML5
Expert
JavaScript
Expert
SEO
Expert
PHP
Expert
GitHub
Expert
Figma
Expert
MySQL
Intermediate

Language

Portuguese
Fluent
English
Intermediate

Work Experience

Frontend Developer Wordpress at ABC Tech, Brazil
February 19, 2025 - June 2, 2024
WordPress Front-End Developer who builds fast and responsive websites, optimized for performance and a great user experience. Specializes in technical SEO best practices.
Frontend Developer Wordpress at Zipia, São Paulo
June 1, 2022 - February 1, 2025
Responsibilities include keeping websites up to date, managing daily backups, implementing new layouts, and developing custom WordPress themes. Applies good SEO practices and works on reducing errors identified by Semrush.
Wordpress Developer at Freelance, Brazil
September 1, 2020 - January 31, 2021
Developed the front-end of a landing page to promote real estate projects using the WordPress platform.
WORDPRESS FRONT-END DEVELOPER at REMOTE FREELANCER
February 20, 2025 - Present
As a remote freelance WordPress Front-end Developer, specialized in crafting robust and high-performance digital solutions. Expert in developing WordPress themes from scratch, leveraging Full Site Editing (FSE) to build optimized and visually impactful user experiences. Delivered websites with outstanding performance, consistently achieving scores over 97 on Google PageSpeed Insights. Key projects showcase ability to transform requirements into reality, focusing on speed, optimization, and responsive design.
WORDPRESS FRONT-END DEVELOPER at ZIPIA TECNOLOGIA LTDA
February 19, 2025 - July 22, 2025
Responsible for the from-scratch development and implementation of custom WordPress themes and layouts for multiple websites. Focused on enhancing user experience (UX) and aligning with business goals. Performed continuous maintenance and applied best practices in technical SEO, resulting in a significant increase in website health scores on Semrush from 65% to 90%, and a boost in Google PageSpeed Insights from 40 to 95-100 on critical sites.
WORDPRESS DEVELOPER at REMOTE FREELANCER
January 30, 2021 - July 22, 2025
Responsible for the from-scratch development of the complete front-end for various responsive landing pages in WordPress. Utilized HTML5, CSS3, and JavaScript to promote real estate projects. Created and customized layouts to meet client design and functionality specifications, aiming for an intuitive interface optimized for lead generation, ensuring cross-browser compatibility and high performance.
COMPUTER OPERATOR (IT SUPPORT) at TOK&STOK
January 6, 2015 - October 26, 2017
Provided IT technical support to internal and external users, including diagnosing and resolving hardware and software issues. Performed preventive and corrective maintenance on computer equipment (desktops, laser printers) and assisted with local network configurations. I was responsible for opening and monitoring technical tickets, controlling IT inventory, and updating information in systems (e.g., price tables). I also generated and checked operational reports for various departments within the company.
WordPress Frontend Developer at Allyson Cavalcante Freelancer
January 1, 2025 - Present
Remote freelance WordPress Front-End Developer specializing in crafting high-performance digital solutions. Focus on custom theme development with Full Site Editing (FSE), delivering optimized user experiences and Google PageSpeed scores above 97. Work emphasizes speed, optimization, and responsive design using HTML, CSS, JavaScript, PHP, WordPress, Git/Github, and Figma.
WordPress Frontend Developer at Zipia
February 1, 2025 - September 3, 2025
Front-End WordPress Developer with startup experience focusing on digital transformation and building high-performance custom themes for high-traffic sites. Achieved 90% technical health (Semrush) and 95-100 Google PageSpeed scores, significantly boosting SEO. Expertise includes ground-up development, security, performance optimization (Core Web Vitals), technical SEO, and responsive design using HTML5, CSS3, JavaScript (ES6+), Sass (SCSS), PHP, WordPress, ACF, FSE, Git, and GitHub.
Freelance WordPress Developer at Self-Employed
January 1, 2021 - September 3, 2025
Developed responsive WordPress landing page front-ends from scratch for real estate projects using HTML5, CSS3, and JavaScript. Focused on creating custom, intuitive layouts optimized for lead generation with robust cross-browser compatibility and exceptional performance.
Computer Operator (IT Support) at Tok&Stok
October 1, 2018 - September 3, 2025
Provided IT technical support diagnosing and resolving hardware and software issues for internal and external users. Responsibilities included preventive and corrective maintenance of IT equipment, network configuration, ticket management, inventory control, and generating operational reports.
Data Processing Center (CPD) Coordinator at Livraria Leitura
July 1, 2014 - September 3, 2025
Coordinated Data Processing Center operations ensuring functionality and technical support. Managed data lifecycle, fiscal and administrative processes including invoicing, data backup, and assisted with logistics.

Education

Postgraduate at Anhanguera Educacional, Brazil
November 1, 2023 - March 31, 2024
Degree at Estácio, Brazil
January 1, 2014 - December 31, 2018
POSTGRADUATE DEGREE at Anhanguera Educacional
January 1, 2023 - December 31, 2023
POSTGRADUATE DEGREE at Anhanguera Educacional
January 1, 2023 - December 31, 2023
SOFTWARE ANALYSIS AND DEVELOPMENT at Estácio de Sá
January 1, 2015 - December 31, 2019
Postgraduate Degree Front End Development at Anhanguera Educacional
November 1, 2023 - March 1, 2024
Front-end training at Alura
January 1, 2022 - March 1, 2022
Bachelor's Degree Technologist in Software Analysis and Development at Estácio
January 1, 2014 - January 1, 2018

Qualifications

Responsive WordPress Theme Creation
January 11, 2030 - September 3, 2025
Logic of programming I: The first programs with Javascript and HTML
January 11, 2030 - September 3, 2025
JavaScript: Programming in the web language
January 11, 2030 - September 3, 2025
Sass: CSS with superpowers
January 11, 2030 - September 3, 2025
Front-end Training
January 11, 2030 - September 3, 2025
Responsive Layouts: Working with mobile layouts
January 11, 2030 - September 3, 2025
https://cursos.alura.com.br/certificate/04cbdb1b-5d22-466e-98ee-941c25a0c9dc
January 11, 2030 - September 3, 2025

Industry Experience

Software & Internet, Real Estate & Construction, Professional Services, Retail, Financial Services
    paper Personal Website Rebuilt with Full Site Editing

    In recent weeks, I started studying and testing Full Site Editing (FSE) — the new approach to WordPress theme development. With FSE, it’s possible to deliver fully editable websites using blocks, without relying on code or custom fields. After gaining a deeper understanding of this model, I converted my personal website — allysonbelo.com — from a classic theme to a 100% FSE-based theme. The flexibility is significantly greater, and with some custom CSS and JavaScript tweaks, I was able to make it look and behave exactly as I envisioned.

    https://www.twine.net/signin

    paper Health Insurance Website

    I developed this WordPress website/blog from scratch using HTML, CSS, JavaScript, PHP, WordPress, Git/GitHub, and ACF. I redesigned the layout to a more modern and responsive version, significantly improved its performance, and achieved a perfect score on Google PageSpeed Insights. The project was built for a health insurance startup, with a strong focus on SEO, clean code, and user experience.

    https://www.twine.net/signin

    paper Car Insurance Website

    I was responsible for implementing the new layout from scratch, improving its performance, and achieving 98 points on Google PageSpeed metrics. The project was developed for a startup, where I focused on optimizing speed, structure, and user experience.

    https://www.twine.net/signin