aleixlosa

Available to hire

Who I am: A Google-certified Senior Performance Marketing Manager with a deep background in audiovisual production and the gaming/entertainment industry.

About

Who I am: A Google-certified Senior Performance Marketing Manager with a deep background in audiovisual production and the gaming/entertainment industry.

What I do: I scale digital businesses by combining aggressive user acquisition strategies (Meta, Google Ads, TikTok) with high-converting creative execution.

My impact: I recently scaled an immersive gaming startup’s revenue by 1,200% over two years, maintaining a ROAS above 6:1 and reducing overall CPA through rigorous A/B testing and algorithmic bid optimizations.

My unfair advantage: A Master of Arts from Berklee College of Music. I bridge the gap between performance data and creative production, ensuring that every ad not only targets the right audience but uses the perfect visual and audio hook to retain them.

  • Joined June 2026

Languages

  • Catalan; ValencianFluent
  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Gaming
  • Other

More experts in Barcelona, Spain

Projects · 1

Work experience

Digital Strategy & Branding Manager · REINO de JuguetesAug 2024 – Jan 2027 · 2 yrs 6 mos

Orchestrated multi-channel digital campaigns across Google Ads and Meta, driving a 35% Year-over-Year increase in traffic and overall sales. Reduced Cost Per Click (CPC) by 25% through continuous A/B testing of creatives, targeted audience segmentation, and algorithmic bid optimizations. Collaborated with creative teams to produce over 200 high-converting audiovisual marketing assets, resulting in a 42% increase in user engagement. Improved campaign conversion rates and reduced bounce rates by 60% via UX improvements and strategic landing page optimizations.

Digital Strategy & Growth Lead · Confidential Immersive Gaming StartupAug 2022 – Jul 2024 · 2 yrs

Scaled annual revenue by 1,200% over two years by designing and executing aggressive performance-driven user acquisition strategies for experiential gaming products. Managed high-budget Meta and Google Ads campaigns from conception to execution, consistently achieving and maintaining a Return on Ad Spend (ROAS) above 6:1. Built and monitored custom GA4 dashboards to analyze acquisition, retention, and conversion metrics on a daily basis, enabling rapid adjustments to targeting and creative assets. Bridged the gap between marketing and creative development, orchestrating dynamic audiovisual content to enhance player immersion and conversion.

Digital Marketing Campaign Coordinator · Hauda ComunicaciónSep 2016 – Jul 2021 · 4 yrs 11 mos

Directed targeted digital advertising campaigns across multiple platforms, successfully reaching over 300,000+ users and maximizing budget efficiency. Optimized PPC and SEO strategies during highly demanding, high-pressure campaign cycles, adapting messaging in real-time based on engagement analytics. Partnered with multimedia and design teams to guide the artistic direction of campaign videos, ensuring a unified narrative that maximized CTR and overall impact.

Education

Master of Arts (M.A.): Scoring for Film, Television and Video Games · Berklee College of Music2021 – 2022
Bachelor of Arts (B.A.): Music Composition · Conservatori Superior de Música del Liceu2017 – 2021

Certifications and awards

Google Ads AI-Powered Performance Certification2026
Google Analytics 4 (GA4) Certification2026

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