Who I am: A Google-certified Senior Performance Marketing Manager with a deep background in audiovisual production and the gaming/entertainment industry. What I do: I scale digital businesses by combining aggressive user acquisition strategies (Meta, Google Ads, TikTok) with high-converting creative execution. My impact: I recently scaled an immersive gaming startup's revenue by 1,200% over two years, maintaining a ROAS above 6:1 and reducing overall CPA through rigorous A/B testing and algorithmic bid optimizations. My unfair advantage: A Master of Arts from Berklee College of Music. I bridge the gap between performance data and creative production, ensuring that every ad not only targets the right audience but uses the perfect visual and audio hook to retain them.

aleixlosa

Who I am: A Google-certified Senior Performance Marketing Manager with a deep background in audiovisual production and the gaming/entertainment industry. What I do: I scale digital businesses by combining aggressive user acquisition strategies (Meta, Google Ads, TikTok) with high-converting creative execution. My impact: I recently scaled an immersive gaming startup's revenue by 1,200% over two years, maintaining a ROAS above 6:1 and reducing overall CPA through rigorous A/B testing and algorithmic bid optimizations. My unfair advantage: A Master of Arts from Berklee College of Music. I bridge the gap between performance data and creative production, ensuring that every ad not only targets the right audience but uses the perfect visual and audio hook to retain them.

Available to hire

Who I am: A Google-certified Senior Performance Marketing Manager with a deep background in audiovisual production and the gaming/entertainment industry.

What I do: I scale digital businesses by combining aggressive user acquisition strategies (Meta, Google Ads, TikTok) with high-converting creative execution.

My impact: I recently scaled an immersive gaming startup’s revenue by 1,200% over two years, maintaining a ROAS above 6:1 and reducing overall CPA through rigorous A/B testing and algorithmic bid optimizations.

My unfair advantage: A Master of Arts from Berklee College of Music. I bridge the gap between performance data and creative production, ensuring that every ad not only targets the right audience but uses the perfect visual and audio hook to retain them.

See more

Language

Catalan; Valencian
Fluent
Spanish; Castilian
Fluent
English
Advanced

Work Experience

Digital Strategy & Branding Manager at REINO de Juguetes
August 1, 2024 - January 15, 2027
Orchestrated multi-channel digital campaigns across Google Ads and Meta, driving a 35% Year-over-Year increase in traffic and overall sales. Reduced Cost Per Click (CPC) by 25% through continuous A/B testing of creatives, targeted audience segmentation, and algorithmic bid optimizations. Collaborated with creative teams to produce over 200 high-converting audiovisual marketing assets, resulting in a 42% increase in user engagement. Improved campaign conversion rates and reduced bounce rates by 60% via UX improvements and strategic landing page optimizations.
Digital Strategy & Growth Lead at Confidential Immersive Gaming Startup
August 1, 2022 - July 17, 2024
Scaled annual revenue by 1,200% over two years by designing and executing aggressive performance-driven user acquisition strategies for experiential gaming products. Managed high-budget Meta and Google Ads campaigns from conception to execution, consistently achieving and maintaining a Return on Ad Spend (ROAS) above 6:1. Built and monitored custom GA4 dashboards to analyze acquisition, retention, and conversion metrics on a daily basis, enabling rapid adjustments to targeting and creative assets. Bridged the gap between marketing and creative development, orchestrating dynamic audiovisual content to enhance player immersion and conversion.
Digital Marketing Campaign Coordinator at Hauda Comunicación
September 7, 2016 - July 28, 2021
Directed targeted digital advertising campaigns across multiple platforms, successfully reaching over 300,000+ users and maximizing budget efficiency. Optimized PPC and SEO strategies during highly demanding, high-pressure campaign cycles, adapting messaging in real-time based on engagement analytics. Partnered with multimedia and design teams to guide the artistic direction of campaign videos, ensuring a unified narrative that maximized CTR and overall impact.

Education

Master of Arts (M.A.): Scoring for Film, Television and Video Games at Berklee College of Music
August 30, 2021 - July 28, 2022
Bachelor of Arts (B.A.): Music Composition at Conservatori Superior de Música del Liceu
September 20, 2017 - May 10, 2021

Qualifications

Google Ads AI-Powered Performance Certification
April 1, 2026 - April 29, 2026
Google Analytics 4 (GA4) Certification
April 1, 2026 - April 29, 2026

Industry Experience

Media & Entertainment, Gaming, Other