55 Dance Studio — Identity & Seasonal Campaigns
ALVIN DE CASTRO
Published
I founded 55 Dance Studio and led its creative direction, identity and campaign rollout across four seasons, a summer intensive and a featured masterclass.
The work combined campaign posters, faculty announcements, social graphics, promotional motion and merchandise with hands-on programming, staffing, scheduling and production. A consistent identity supported each season’s changing lineups and visual treatments.
Role: Founder / Creative Director · Melbourne · 2022–2023.
[View the full project](https://www.twine.net/signin
Identity and complete campaign artwork
![55DS logo with rounded, segmented lettering in charcoal and grey on an off-white background.](https://www.twine.net/signin
![55DS dance workshop posters featuring Daisuke Benson and others](https://www.twine.net/signin
![Brie Cohen Open Class at 55DS, Feb 7 in Melbourne.](https://www.twine.net/signin
![Alvin De Castro dance class poster at 55DS, Feb 14.](https://www.twine.net/signin
![55DS Season 02 dance class lineup poster with bold black typography, February dates and instructor names](https://www.twine.net/signin