ALVIN DE CASTRO

Available to hire

Graphic design and creative direction across fashion, culture and entertainment.

About

Graphic design and creative direction across fashion, culture and entertainment.

I’m a Melbourne-based graphic designer and creative director working across brand identity, campaigns, print, digital, motion, retail and apparel. Available for remote projects and Melbourne collaborations.

Recent work includes national retail campaign assets for Stateside Sports, apparel graphics and theatre campaigns for LA Establishment, and brand, event and promotional design for IGNITE Dance Hub. I take projects from the brief and concept through artwork, revisions and production-ready delivery.

My creative practice also spans choreography and movement direction across music videos, television, commercials, stage and screen. I bring 20 years of teaching and coaching experience, and founded and led 55 Dance Studio, overseeing programming, staffing, marketing and production. That experience informs how I guide people, communicate ideas and deliver creative work.

Through moodesto, I combine hand-drawn artwork, generative AI and Photoshop, using AI-assisted Python and JSX scripting to streamline artwork preparation, product imagery and promotional assets.

I’m particularly interested in dance, entertainment, culture, fashion and creative lifestyle projects, and welcome briefs across other industries.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

  • Joined September 2026

Languages

  • EnglishFluent
  • TagalogFluent

Industry experience

  • Media & Entertainment
  • Education
  • Retail
  • Non-Profit Organization
  • Professional Services
  • Consumer Goods

More experts in Melbourne, Australia

Projects · 13

Establish YOU — Program Identity, Print & Motion

I created the Establish YOU wordmark and developed a program identity for LA Establishment across print, social, video and motion. The work includes a trifold brochure, scholarship materials, faculty and mentor communications, participant announcements, promotional edits and vertical motion graphics. Repeatable layouts and clear hierarchy support changing cohorts and promotional cycles. Role: Lead Designer — Wordmark, Campaign & Motion · Los Angeles / Remote · 2022–2026. View the full project](https://www.twine.net/signin Brochure, identity and scholarship materials Complete Establish YOU trifold brochure mockup](https://www.twine.net/signin Establish YOU wordmark and colour treatment](https://www.twine.net/signin Complete Establish YOU scholarship document mockup](https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
  • Motion Graphic Designer
  • +1
Being Here — Theatre Poster & Campaign

A theatre campaign for LA Establishment, built around a composite face assembled from fragmented cast portraits. The image balances individual identity with a collective presence through collage, texture, colour and typography. I extended the visual system across the poster, printed program and animated promotional content. Role: Graphic / Motion Designer · 2025. View the full project](https://www.twine.net/signin Complete poster and printed program Framed Being Here theatre poster for LA Establishment, featuring a torn-paper portrait collage and red typography, displayed on a dark red wall.](https://www.twine.net/signin Being Here theatre program cover for LA Establishment at El Portal Theatre, North Hollywood.](https://www.twine.net/signin

  • Graphic Designer
  • Motion Graphic Designer
LA Establishment — Streetwear Identity & Apparel Capsule

Apparel graphics for LA Establishment’s streetwear capsule: two tees and a signature hoodie. I translated the brand into garment artwork using scale, placement, halftone, contrast and garment colour to keep the range cohesive. An audio-derived graphic mark became a flexible visual element across the capsule. Role: Graphic / Brand Designer · 2025. View the full project](https://www.twine.net/signin Complete artwork and garment applications LA Establishment circular logo on dark background](https://www.twine.net/signin LA Establishment merchandise featuring a navy graphic hoodie and black and purple graphic T-shirts.](https://www.twine.net/signin Full T-shirt back graphic application from the portfolio](https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
Stateside Sports — Retail Campaign, In-store & Digital

National sports-fashion retail campaign work across large-format in-store signage, e-commerce, web, EDM and social. I adapted sale, team, headwear and championship creative across digital and physical formats within short production cycles, preparing consistent, production-ready artwork. Role: Freelance / Temporary Graphic Designer · 2022. View my full portfolio](https://www.twine.net/signin Complete campaign applications Stateside Sports sale poster showing 30% to 50% off](https://www.twine.net/signin Sale 30% to 50% off selected styles](https://www.twine.net/signin Stateside Sports website sale banner on a laptop screen](https://www.twine.net/signin

  • Graphic Designer
55 Dance Studio — Identity & Seasonal Campaigns

I founded 55 Dance Studio and led its creative direction, identity and campaign rollout across four seasons, a summer intensive and a featured masterclass. The work combined campaign posters, faculty announcements, social graphics, promotional motion and merchandise with hands-on programming, staffing, scheduling and production. A consistent identity supported each season’s changing lineups and visual treatments. Role: Founder / Creative Director · Melbourne · 2022–2023. View the full project](https://www.twine.net/signin Identity and complete campaign artwork 55DS logo with rounded, segmented lettering in charcoal and grey on an off-white background.](https://www.twine.net/signin 55DS dance workshop posters featuring Daisuke Benson and others](https://www.twine.net/signin Brie Cohen Open Class at 55DS, Feb 7 in Melbourne.](https://www.twine.net/signin Alvin De Castro dance class poster at 55DS, Feb 14.](https://www.twine.net/signin 55DS Season 02 dance class lineup poster with bold black typography, February dates and instructor names](https://www.twine.net/signin

  • Brand Designer
  • Creative Director
  • Graphic Designer
  • +1
On The Rise Jr. — Dance Intensive Campaign

A bright, youth-focused campaign identity for LA Establishment’s On The Rise Jr. summer intensive. I developed layered colour treatments and modular faculty-announcement layouts, using a fixed hierarchy so names and portraits could change efficiently. Static designs were adapted for social and motion formats, with mobile safe margins and legibility in mind. Role: Lead Graphic Designer — Campaign Identity & Visual System · Los Angeles / Remote · 2025. View more dance campaign work](https://www.twine.net/signin Full campaign and apparel work Back of a white T-shirt taped to a dance studio mirror, featuring a colourful sticker-style collage design with NYC Remix Junior, On the Rise Jr. and LA Establishment logos, dance motifs and 2025 lettering.](https://www.twine.net/signin On The Rise Jr. typographic faculty announcement listing twelve guest instructors for the Los Angeles program, July 19–20.](https://www.twine.net/signin On The Rise Jr. faculty announcement poster featuring twelve guest instructors for the Los Angeles program, July 19–20.](https://www.twine.net/signin Four On The Rise Jr. faculty announcement posters for the Los Angeles youth dance program, featuring different guest instructor lineups.](https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
  • Motion Graphic Designer
MSA Agency — Logo Redesign & Brand Applications

I redesigned the MSA Agency logo, simplifying its detailed globe while retaining the recognisable lettering and established orange. I also designed the related MSA Educate identity for the agency’s education division. The identity was developed for digital, print, signage and large-format applications. The tri-fold brochure brought several identities and detailed program information into one compact format, balancing a clear hierarchy with open space. Role: Graphic Designer — logo redesign, MSA Educate identity, brochure and brand applications. Client: McDonald Selznick Associates · Los Angeles / Remote · 2021–2024. Identity and applications MSA logo redesign presented as an illuminated orange wall sign in a neutral interior.](https://www.twine.net/signin MSA logo redesign shown alongside a website displayed on an iMac, using the orange, black and white identity.](https://www.twine.net/signin MSA tri-fold brochure bringing together the MSA Agency, MSA Educate, Establish You and LA Establishment identities within an orange, black and purple layout.](https://www.twine.net/signin MSA Educate retractable banner and media wall](https://www.twine.net/signin View the complete project](https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
KSTAR Dance Studios — Logo & Custom Wordmark

I originally created the KSTAR logo in 2004 while teaching at the dance school during its home-studio beginnings. In 2022, I revisited the identity as KSTAR moved into its own warehouse studio, restoring and refining the original concept. The custom lettering reveals a star in the negative space between K and STAR. Gradient, flat-colour, monochrome and reversed versions retain the same compact silhouette across studio walls, video backdrops, merchandise and digital applications. Role: Graphic Designer — logo design and custom lettering. Client: KSTAR Dance Studios · Melbourne · 2004 / 2022. Wordmark and applications KSTAR logo displayed on a white wall in a dance studio.](https://www.twine.net/signin KSTAR Dance Studios logo in three colour variations](https://www.twine.net/signin Large group of dancers on stage at KSTAR Dance Studios.](https://www.twine.net/signin View the complete project](https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
The Camp Intensive — 10-Year Identity & Merchandise

For The Camp Intensive’s 10-year milestone, I developed a commemorative wordmark and campaign identity for the 2025 summer intensive in Los Angeles. The silver-finished wordmark, atmospheric colour and dimensional typography carried across the main event poster and two merchandise designs for a hoodie and T-shirt. I adapted the anniversary identity across promotional and wearable formats while keeping it connected to The Camp’s established annual event. Role: Lead Designer — identity, wordmark, campaign and merchandise graphics. For: Tony Selznick and Mark Meismer · Los Angeles · 2025. Campaign and merchandise The Camp branded hoodie, t-shirt, and tablet display.](https://www.twine.net/signin Metallic The Camp agency logo](https://www.twine.net/signin Poster for The Camp - Agency Experience, Los Angeles, July 21-25, 2025](https://www.twine.net/signin The Camp 10 Year Anniversary Los Angeles 2025 logo](https://www.twine.net/signin The Camp Agency Experience Los Angeles 2025 logo](https://www.twine.net/signin View the complete project](https://www.twine.net/signin

  • Brand Designer
  • Graphic Designer
TACO Off — One Night in Mexico | Commercial Choreography

Choreography for Goodman Fielder’s One Night in Mexico national commercial, directed by Ace Norton. I choreographed both the performers and the taco assembly, combining authentic hip-hop movement with camera-ready food handling. I contributed to casting and developed movement that complemented the ingredients and shaped the action for camera. Role: Choreographer · Production: 2017. Client: Goodman Fielder / One Night in Mexico · Director: Ace Norton · Agency: The Works Sydney · Production company: Buddy. Commercial Director Ace Norton’s published version: https://vimeo.com/595992446

  • Choreographer
So You Think You Can Dance Australia — Television Choreography

I created hip-hop choreography for three contestant duets across Series 3 and Season 4 of So You Think You Can Dance Australia. Working from assigned music, I developed and rehearsed the routines within the show’s compressed television production schedule. The featured Season 4 routine, “OMG”, follows a scientist’s attempt to create the perfect woman, before she reverses the experiment and creates the perfect man. Inspired by Weird Science, the character reversal drives the choreography. Role: Choreographer. Production: FremantleMedia Australia — Series 3 (2010); Shine Australia — Season 4 (2014). Broadcaster: Network Ten. Selected routines: “Down” — Ivy Heeney and Gaz Griffiths · Series 3, Top 18. “As Long As You Love Me” — Sally Hare and Jordan Turner · Season 4, Top 18. “OMG” — Lauren Seymour and Sam Malseed · Season 4, Top 8. Video shown: “OMG” performance excerpt. View the original portfolio project](https://www.twine.net/signin

  • Choreographer
Azukita — Music Video Choreography & Performance

Choreography and principal dance performance for Azukita by Steve Aoki, Daddy Yankee, Play-N-Skillz and Elvis Crespo. The choreography was built around simple, rhythmic movement that people could pick up, repeat and make their own. Following last-minute creative changes, I developed the dance sections and an instructional video for five dancers within 24 hours, then refined the movement on location in Las Vegas and coordinated movement for approximately 40 extras. Role: Choreographer & Principal Dancer. Director: Tyler Dunning Evans · Producer: Matt Pfeffer · Label: Ultra Records. Production: 2017 · Release: 2018. Film: Director’s cut, published by Tyler Dunning Evans. https://vimeo.com/256880387 View the original portfolio project

  • Choreographer
  • Dancer

Work experience· 13 roles

Freelance Graphic & Brand Designer · IGNITE DANCE HUBOct 2023 – Present · 3 yrs 2 mos

Refined the existing IGNITE logo and developed brand applications, program wordmarks, social campaigns, print, apparel and large-format event graphics. Prepared production-ready vector artwork and CMYK / spot-colour files.

Freelance / Temporary Graphic Designer · Stateside Sports AustraliaJun 2022 – Jul 2022 · 2 mos

Produced national retail campaign assets across large-format in-store signage, web, e-commerce, EDM, and social media. Worked within short production cycles to finalize production-ready creatives for retail rollout.

Freelance Graphic, Brand & Motion Designer · LA Establishment LLCJun 2022 – Present · 4 yrs 6 mos

Created the Establish YOU wordmark and program collateral; developed event identities and recurring campaign systems across brochures, programs, scholarship materials, social campaigns, large-format banners, apparel, motion and promotional video. Managed briefs, concepts, revisions and production-ready delivery for recurring freelance commissions.

Founder / Creative Director — Pop-up (programming paused) · 55 Dance StudioJan 2022 – Present · 4 yrs 11 mos
Freelance Graphic Designer · McDonald Selznick Associates (MSA)Oct 2021 – Oct 2024 · 3 yrs 1 mo
Adjunct Instructor — Commercial Dance (intermittent) · Studio School Los AngelesAug 2018 – Dec 2019 · 1 yr 5 mos
Lead Choreographer · Seven Network — Dance Boss / The Marketing GuysApr 2018 – Jun 2018 · 3 mos
Creative Director / Video Editor · Lonsdale AustraliaNov 2016 – Dec 2016 · 2 mos

Education

Diploma of Arts (Graphic Arts) · Victoria University2002 – 2004

Study period: 2002–2004. The 1 January start date is a year-only placeholder; the exact commencement day and month are not established. Diploma of Arts (Graphic Arts), conferred 8 June 2004. Study covered typography, illustration, drawing, electronic design, colour, photography, finished art and prepress.

Victorian Certificate of Education · Caroline Chisholm Catholic College1996 – 2001

Completed Year 12 and the Victorian Certificate of Education in 2001. Attendance years: 1996–2001. The 1 January start and 31 December end dates are year-only placeholders; exact attendance dates are not established.

Professional Dance Training — non-accredited · Patrick Studios Australia2007

Completed the full-time professional development programme in 2007 on a full-tuition scholarship. Non-accredited professional dance training, separate from my paid teaching work at Patrick Studios. The 1 January start and 31 December end dates are year-only placeholders; exact programme dates are not established.

Certifications and awards

National Youth Week DesignIT — Winner (2002)2002

Won the Australian Government’s National Youth Week DesignIT competition, 12–17 years category. Confirmed by the government media release dated 12 April 2002. Displayed 1 January and 31 December dates are year-only placeholders, not the competition dates.

Australian Hip Hop Championships — National Champion (2008)2008

Beatphonik won the 2008 Australian Hip Hop Championships. I was its founding director, lead dancer and choreographer. Displayed 1 January and 31 December dates are year-only placeholders; exact event dates are not established.

Dance Camera West — Euphoria selected screening (2014)2014

Euphoria was selected and screened at Dance Camera West in Los Angeles in 2014, as documented in contemporary arts coverage. This is a selected screening, not a competition win. Displayed 1 January and 31 December dates are year-only placeholders; exact screening dates are not established.

Diploma of Arts (Graphic Arts)2002 – 2004

Diploma of Arts (Graphic Arts), Victoria University, conferred 8 June 2004. Study period: 2002–2004. The 1 January commencement date is a year-only placeholder; the exact start day and month are not established.

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