On The Rise Jr. — Dance Intensive Campaign
ALVIN DE CASTRO
Published
A bright, youth-focused campaign identity for LA Establishment’s On The Rise Jr. summer intensive.
I developed layered colour treatments and modular faculty-announcement layouts, using a fixed hierarchy so names and portraits could change efficiently. Static designs were adapted for social and motion formats, with mobile safe margins and legibility in mind.
Role: Lead Graphic Designer — Campaign Identity & Visual System · Los Angeles / Remote · 2025.
[View more dance campaign work](https://www.twine.net/signin
Full campaign and apparel work
![Back of a white T-shirt taped to a dance studio mirror, featuring a colourful sticker-style collage design with NYC Remix Junior, On the Rise Jr. and LA Establishment logos, dance motifs and 2025 lettering.](https://www.twine.net/signin
![On The Rise Jr. typographic faculty announcement listing twelve guest instructors for the Los Angeles program, July 19–20.](https://www.twine.net/signin
![On The Rise Jr. faculty announcement poster featuring twelve guest instructors for the Los Angeles program, July 19–20.](https://www.twine.net/signin
![Four On The Rise Jr. faculty announcement posters for the Los Angeles youth dance program, featuring different guest instructor lineups.](https://www.twine.net/signin