MSA Agency — Logo Redesign & Brand Applications

I redesigned the MSA Agency logo, simplifying its detailed globe while retaining the recognisable lettering and established orange. I also designed the related MSA Educate identity for the agency’s education division.

The identity was developed for digital, print, signage and large-format applications. The tri-fold brochure brought several identities and detailed program information into one compact format, balancing a clear hierarchy with open space.

Role: Graphic Designer — logo redesign, MSA Educate identity, brochure and brand applications.
Client: McDonald Selznick Associates · Los Angeles / Remote · 2021–2024.

Identity and applications

![MSA logo redesign presented as an illuminated orange wall sign in a neutral interior.](https://www.twine.net/signin

![MSA logo redesign shown alongside a website displayed on an iMac, using the orange, black and white identity.](https://www.twine.net/signin

![MSA tri-fold brochure bringing together the MSA Agency, MSA Educate, Establish You and LA Establishment identities within an orange, black and purple layout.](https://www.twine.net/signin

![MSA Educate retractable banner and media wall](https://www.twine.net/signin

[View the complete project](https://www.twine.net/signin