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I am a versatile Creative Director and Technical Lead with over 15 years bridging artistic design and technical implementation. I guide product lifecycles from concept to launch, blending aesthetics with robust engineering across AI-driven APIs, blockchain, and sustainable e-commerce. I deliver high-fidelity assets and robust solutions for agile startups and Fortune 500 clients. I thrive at the intersection of design, data, and systems, building immersive experiences that connect brand strategy with cutting-edge technology. I mentor teams to ship creative, technically solid results and enjoy exploring new capabilities in GenAI, AR-ready interfaces, and scalable platform architectures.…I am a versatile Creative Director and Technical Lead with over 15 years bridging artistic design and technical implementation. I guide product lifecycles from concept to launch, blending aesthetics with robust engineering across AI-driven APIs, blockchain, and sustainable e-commerce. I deliver high-fidelity assets and robust solutions for agile startups and Fortune 500 clients. I thrive at the intersection of design, data, and systems, building immersive experiences that connect brand strategy with cutting-edge technology. I mentor teams to ship creative, technically solid results and enjoy exploring new capabilities in GenAI, AR-ready interfaces, and scalable platform architectures.

Amenrey

Creative Director, Art Director, Full Stack Developer, +2

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I am a versatile Creative Director and Technical Lead with over 15 years bridging artistic design and technical implementation. I guide product lifecycles from concept to launch, blending aesthetics with robust engineering across AI-driven APIs, blockchain, and sustainable e-commerce. I deliver high-fidelity assets and robust solutions for agile startups and Fortune 500 clients. I thrive at the intersection of design, data, and systems, building immersive experiences that connect brand strategy with cutting-edge technology. I mentor teams to ship creative, technically solid results and enjoy exploring new capabilities in GenAI, AR-ready interfaces, and scalable platform architectures.…I am a versatile Creative Director and Technical Lead with over 15 years bridging artistic design and technical implementation. I guide product lifecycles from concept to launch, blending aesthetics with robust engineering across AI-driven APIs, blockchain, and sustainable e-commerce. I deliver high-fidelity assets and robust solutions for agile startups and Fortune 500 clients. I thrive at the intersection of design, data, and systems, building immersive experiences that connect brand strategy with cutting-edge technology. I mentor teams to ship creative, technically solid results and enjoy exploring new capabilities in GenAI, AR-ready interfaces, and scalable platform architectures.

Available to hire

I am a versatile Creative Director and Technical Lead with over 15 years bridging artistic design and technical implementation. I guide product lifecycles from concept to launch, blending aesthetics with robust engineering across AI-driven APIs, blockchain, and sustainable e-commerce. I deliver high-fidelity assets and robust solutions for agile startups and Fortune 500 clients.

I thrive at the intersection of design, data, and systems, building immersive experiences that connect brand strategy with cutting-edge technology. I mentor teams to ship creative, technically solid results and enjoy exploring new capabilities in GenAI, AR-ready interfaces, and scalable platform architectures.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Design & CD at Metaphorest & Blis.Surf

December 1, 2022 - Present

Bridge between product engineering and brand strategy for Metaphorest (carbon-offset SaaS) and Blis.Surf (sustainable lifestyle brand). Architected a scalable hybrid ecosystem including a Native App (React Native/iOS) and a B2B SaaS Plugin (WooCommerce/API); led brand design and production scaling for Blis.Surf; developed a Generative AI Engine (PULSE) with a 17MP RAW image pipeline and integrated DAM/auto-metadata; designed immersive UX with AR-ready infrastructure and real-time leaderboards.

Group Creative Director at Astra Technica

January 1, 2017 - December 1, 2022

Integrated strategy and brand ecosystem architecture for Euromonitor International; steered high-fidelity interactive campaigns and frontend architectures for Disney, Under Armour, Grainger, and Synthego; bridged creative vision with technical feasibility to meet performance and compliance standards.

Associate Creative Director at RDI/A Digital

March 1, 2014 - December 1, 2016

Led ideation, research, and design strategy as part of the Executive Pitch Team, securing partnerships with Lowe's, Publicis, and DIRECTV; enforced brand consistency and supervised agile creative production workflows for timely asset delivery.

Senior Art Director at Leo Burnett

April 1, 2013 - March 1, 2014

Global campaign lead for multi-channel branding in regulated sectors (PMI); contributed to a Cannes Lions Gold win; streamlined production workflows to meet strict compliance.

Lead Creative Consultant at Independent

August 1, 2009 - February 1, 2013

Strategic design lead for national cross-platform design and advertising projects; managed deliverables for global accounts including Juniper Networks, Billboard Magazine, Rolex, The Fashion Network, Penton Media, and Viacom.

Lead Design & Creative Director at Metaphorest & Blis.Surf

December 1, 2022 - Present

Bridge between product engineering and brand strategy for Metaphorest (carbon-offset SaaS) and Blis.Surf (sustainable lifestyle brand). Architected a scalable multi-platform system comprising a Native App (React Native/iOS) for user gamification and a B2B SaaS Plugin (WooCommerce/API) for merchant revenue. Led design laboratory and production scaling for Blis.Surf, launching hundreds of adaptive swimwear SKUs while integrating the Metaphorest sustainability engine into the e-commerce stack. Engineered a Generative AI Engine (PULSE) with a 17MP RAW image pipeline and integrated DAM for auto-metadata, producing 50MB+ native assets that outperform commercial models in brand fidelity. Designed immersive, AR-ready sustainability UI with real-time leaderboards and data visualizations to drive user retention.