Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Amenrey, a Creative Director and Technical Lead blending design and engineering to ship products from concept to launch. I specialize in AI-driven APIs, blockchain, and sustainable e-commerce, delivering high-fidelity assets and robust solutions for startups and Fortune 500 clients. With over 15 years of experience, I bridge the gap between brand strategy and technical feasibility, leading cross-functional teams through end-to-end product lifecycles and crafting immersive experiences that scale.…I'm Amenrey, a Creative Director and Technical Lead blending design and engineering to ship products from concept to launch. I specialize in AI-driven APIs, blockchain, and sustainable e-commerce, delivering high-fidelity assets and robust solutions for startups and Fortune 500 clients. With over 15 years of experience, I bridge the gap between brand strategy and technical feasibility, leading cross-functional teams through end-to-end product lifecycles and crafting immersive experiences that scale.

Amenrey

Creative Director, Art Director, Full Stack Developer, +3





I'm Amenrey, a Creative Director and Technical Lead blending design and engineering to ship products from concept to launch. I specialize in AI-driven APIs, blockchain, and sustainable e-commerce, delivering high-fidelity assets and robust solutions for startups and Fortune 500 clients. With over 15 years of experience, I bridge the gap between brand strategy and technical feasibility, leading cross-functional teams through end-to-end product lifecycles and crafting immersive experiences that scale.…I'm Amenrey, a Creative Director and Technical Lead blending design and engineering to ship products from concept to launch. I specialize in AI-driven APIs, blockchain, and sustainable e-commerce, delivering high-fidelity assets and robust solutions for startups and Fortune 500 clients. With over 15 years of experience, I bridge the gap between brand strategy and technical feasibility, leading cross-functional teams through end-to-end product lifecycles and crafting immersive experiences that scale.

Available to hire

I’m Amenrey, a Creative Director and Technical Lead blending design and engineering to ship products from concept to launch. I specialize in AI-driven APIs, blockchain, and sustainable e-commerce, delivering high-fidelity assets and robust solutions for startups and Fortune 500 clients.

With over 15 years of experience, I bridge the gap between brand strategy and technical feasibility, leading cross-functional teams through end-to-end product lifecycles and crafting immersive experiences that scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Design & Creative Director at Metaphorest & Blis.Surf

December 1, 2022 - Present

Bridge between product engineering and brand strategy for Metaphorest (carbon-offset SaaS) and Blis.Surf (sustainable lifestyle brand). Architected a scalable multi-platform system comprising a Native App (React Native/iOS) for user gamification and a B2B SaaS Plugin (WooCommerce/API) for merchant revenue. Led design laboratory and production scaling for Blis.Surf, launching hundreds of adaptive swimwear SKUs while integrating the Metaphorest sustainability engine into the e-commerce stack. Engineered a Generative AI Engine (PULSE) with a 17MP RAW image pipeline and integrated DAM for auto-metadata, producing 50MB+ native assets that outperform commercial models in brand fidelity. Designed immersive, AR-ready sustainability UI with real-time leaderboards and data visualizations to drive user retention.

Lead Design & CD at Metaphorest & Blis.Surf

December 1, 2022 - Present

Bridge between product engineering and brand strategy for Metaphorest (carbon-offset SaaS) and Blis.Surf (sustainable lifestyle brand). Architected a scalable hybrid ecosystem including a Native App (React Native/iOS) and a B2B SaaS Plugin (WooCommerce/API); led brand design and production scaling for Blis.Surf; developed a Generative AI Engine (PULSE) with a 17MP RAW image pipeline and integrated DAM/auto-metadata; designed immersive UX with AR-ready infrastructure and real-time leaderboards.

Group Creative Director at Astra Technica

January 1, 2017 - December 1, 2022

Integrated strategy and brand ecosystem architecture for Euromonitor International; steered high-fidelity interactive campaigns and frontend architectures for Disney, Under Armour, Grainger, and Synthego; bridged creative vision with technical feasibility to meet performance and compliance standards.

Associate Creative Director at RDI/A Digital

March 1, 2014 - December 1, 2016

Led ideation, research, and design strategy as part of the Executive Pitch Team, securing partnerships with Lowe's, Publicis, and DIRECTV; enforced brand consistency and supervised agile creative production workflows for timely asset delivery.

Senior Art Director at Leo Burnett

April 1, 2013 - March 1, 2014

Global campaign lead for multi-channel branding in regulated sectors (PMI); contributed to a Cannes Lions Gold win; streamlined production workflows to meet strict compliance.

Lead Creative Consultant at Independent

August 1, 2009 - February 1, 2013

Strategic design lead for national cross-platform design and advertising projects; managed deliverables for global accounts including Juniper Networks, Billboard Magazine, Rolex, The Fashion Network, Penton Media, and Viacom.