I am a creative and detail-oriented UX/UI Designer with over 4 years of experience in crafting user-centric digital experiences. I am passionate about blending aesthetics with functionality to enhance user engagement and satisfaction. My background includes extensive research, wireframing, prototyping, and design system development. I enjoy collaborating with cross-functional teams to deliver innovative and impactful solutions. I am always eager to learn and improve user experiences through design-driven innovation, and I am open to relocation and remote work opportunities.

ANA GABRIELA HERRERA COTRINA

I am a creative and detail-oriented UX/UI Designer with over 4 years of experience in crafting user-centric digital experiences. I am passionate about blending aesthetics with functionality to enhance user engagement and satisfaction. My background includes extensive research, wireframing, prototyping, and design system development. I enjoy collaborating with cross-functional teams to deliver innovative and impactful solutions. I am always eager to learn and improve user experiences through design-driven innovation, and I am open to relocation and remote work opportunities.

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

UX/UI Designer at CSTI (IBM)
May 31, 2025 - August 16, 2025
Led the complete redesign of OLO’s website, modernizing its UI and improving user experience. Designed promotional banners and optimized the eSIM onboarding flow, enhancing usability and conversion rates. Conducted user research and in-depth interviews to gather insights for strategic design decisions. Contributed to the Design System updates, ensuring brand consistency across digital products. Designed “Clarito,” Claro’s brand mascot to enhance brand engagement and user interaction. Collaborated with developers, QA teams, and stakeholders to ensure seamless implementation of UX solutions.
UX/UI Designer at AMG International EIRL
June 30, 2024 - August 16, 2025
Designed and prototyped responsive websites for U.S.-based clients, focusing on mobile-first design. Spearheaded the redesign of company software, improving usability and adoption among employees. Created and maintained UI kits and design systems, streamlining development and ensuring consistency. Applied Scrum methodologies for project management, iterating designs based on user feedback.
Freelance UX/UI Designer at UpWork
June 30, 2022 - August 16, 2025
Developed UI solutions for international clients, optimizing website layouts and user flows. Designed social media visuals and video content for brands, enhancing online engagement. Optimized e-commerce product pages, improving user experience and increasing conversion rates.
Graphic & Web Designer at Vape Station
December 31, 2020 - August 16, 2025
Designed branding materials, email marketing campaigns, and promotional graphics. Managed and updated e-commerce content, ensuring product visuals and descriptions were engaging and accurate. Captured product photography and created digital assets to enhance the online shopping experience.
UX/UI Designer at CSTI (IBM)
May 31, 2025 - August 16, 2025
Led the complete redesign of OLO’s website, modernizing its UI and improving user experience. Designed promotional banners and optimized the eSIM onboarding flow, enhancing usability and conversion rates. Conducted user research and in-depth interviews to inform strategic design decisions. Contributed to Design System updates ensuring brand consistency across digital products. Designed 'Clarito,' Claro’s brand mascot to boost engagement and user interaction. Collaborated with developers, QA teams, and stakeholders for seamless UX implementation.
UX/UI Designer at AMG International EIRL
June 30, 2024 - August 16, 2025
Designed and prototyped responsive websites for U.S.-based clients focused on mobile-first design. Led redesign of company software improving usability and adoption among employees. Created and maintained UI kits and design systems streamlining development and ensuring consistency. Applied Scrum methodologies for project management, iterated designs based on user feedback.
Freelance UX/UI Designer at UpWork
June 30, 2022 - August 16, 2025
Developed UI solutions for international clients optimizing website layouts and user flows. Designed social media visuals and video content to enhance online engagement. Optimized e-commerce product pages for better user experience and increased conversion rates.
Graphic & Web Designer at Vape Station
December 31, 2020 - August 16, 2025
Designed branding materials, email marketing campaigns, and promotional graphics. Managed and updated e-commerce content ensuring product visuals and descriptions were engaging and accurate. Captured product photography and created digital assets to enhance online shopping experience.

Education

Technical Degree at SENATI
January 1, 2017 - December 31, 2019
Advanced English Certification at Británico Institute
January 1, 2015 - December 31, 2019
Marketing (In Progress) at Universidad Peruana de Ciencias
January 1, 2019 - August 16, 2025
Technical Degree at SENATI
January 1, 2017 - December 31, 2019
Advanced English Certification at Británico Institute
January 1, 2015 - December 31, 2019
Marketing (In Progress) at Universidad Peruana de Ciencias
January 1, 2019 - August 16, 2025

Qualifications

Digital Marketing, Analytics & UX Specialization – PUCP
January 1, 2024 - December 31, 2024
Product Design – RePensar (Ongoing)
January 1, 2024 - August 16, 2025
Digital Marketing, Analytics & UX Specialization – PUCP
January 1, 2024 - December 31, 2024
Product Design – RePensar
January 1, 2024 - August 16, 2025

Industry Experience

Software & Internet, Telecommunications, Retail, Professional Services, Computers & Electronics, Media & Entertainment