Award winning social media, influencer and content campaign for the launch of Colgate’s charcoal slimsoft toothbrush which won an award at the Indian Digital Media Awards.
- Marketing Strategist
Anand Yadav
- Mumbai, India
- 1 project
A results-oriented professional with over 11 years of experience in Digital Marketing and a total of 14 years in various marketing based roles, I have propelled marketing campaigns to achieve or outperform the given…
About
A results-oriented professional with over 11 years of experience in Digital Marketing and a total of 14 years in various marketing based roles, I have propelled marketing campaigns to achieve or outperform the given objectives.
The following are my achievements :
• Generated a steady stream of inbound leads using a mix of blog content and social media via the firm’s blogs and social media pages.
• Established the firm as an authority in the online space for legal sector by positioning the firm as a thought leader using a mix of content like Newsletters, Blogs, Social Media Posts, Videos, Podcast and Thought Leadership publications
• Grew the social media following of India’s biggest law firm Cyril Amarchand Mangaldas on Linkedin from 6,000 to 150,000+ organically while maintaining an engagement of double digits
• Handled social media profile of Senior Partners of the firm to maximize their web presence, build their personal brand and get more business using topical content on linkedin
• Increasing the number of followers on the Managing Partners profile to 30000+ followers from just 1000 establishing him as a top voice in the online legal space too.
• Grew blog visitors on their corporate law blog to 85000+ monthly unique visitors generating close to a million search engine impressions organically using SEO
• Helped get 150000+ followers on Facebook through community building and an increase of subscriptions and sales by 95% for Saevus Wildlife India Magazine
• Ideated, executed and consistently generated a reach of more than 1 million online for global brands like Colgate, Gillette, Skyscanner using influencer marketing, blogger outreach and social media for their content based award winning campaigns
• Built a hobby Youtube channel completely using AI to test out content using tools like Chatgpt, Copilot, Flux, Leonardo AI, Hailuo, Runway ML, Kling and Eleven labs.
• Proficient at designing in Canva and have won an award from Canva in one their designing contests.
My proven success in achieving marketing goals and objectives, along with my expertise in developing strategic initiatives and programs throughout all levels of the marketing cycle, will contribute immensely to the success of your firm.
- Joined September 2025
Industry experience
- Professional Services
- Media & Entertainment
- Software & Internet
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Projects · 1
Work experience· 5 roles
Digital Marketing Manager · Citius HolidaysFeb 2018 – Sep 2025 · 7 yrs 8 mos
Developed multichannel campaigns across SEO, SEM, PPC, social media, and email; conducted keyword analyses and audits, A/B testing using Google Search Console, SEMrush, and Ahrefs; increased organic traffic and leads through content strategies and paid campaigns on Google & Meta; produced reports using Google Analytics.
Senior Digital Marketing Manager · Cyril Amarchand MangaldasFeb 2018 – Present · 8 yrs 10 mos
Designed and executed firm-wide 360° digital marketing strategy aligned with business and legal goals; rebuilt and optimized the corporate website and blog using WordPress CMS; coordinated with 30+ stakeholders across three continents. Increased web traffic from 2,000 to 65,000+ monthly users; grew LinkedIn followers from 6,000 to 140,000+ organically. Implemented AI tools including ChatGPT for content ideation, scheduling, and smart copywriting; enhanced email marketing funnels via Mailchimp and Pardot; oversaw ORM and social listening; trained Partners on Social Selling; led a remote, cross-functional team and vendor partnerships.
Assistant Manager – Digital & Branding · Saevus Wildlife IndiaMar 2016 – Sep 2025 · 9 yrs 7 mos
Executed campaigns across social media, SEO, SEM, content marketing, and email; built a Facebook community of 150,000+ followers; led Olympiad campaign with Yes Bank reaching 800+ students; organized Wildlife Warrior Awards with Hemchand Mahindra Foundation.
Marketing Strategy and Campaign Manager · BlogAddaMar 2015 – Sep 2025 · 10 yrs 7 mos
Sr.CCO Offline (Trainer and Interim Team Lead) · Convergys India Pvt LtdAug 2012 – Sep 2025 · 13 yrs 2 mos
Education
MBA: Marketing · University of Mumbai2012 – 2014
BSc: Information Technology · Sikkim Manipal University2006 – 2009
Certifications and awards
Inbound Marketing Certification – HubSpot2025
Six Sigma White Belt – Convergys2010 – 2025
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