I am a Brand Identity Designer committed to building strategic, scalable, and foolproof visual systems for businesses. With 15+ years in the design industry, my focus is not just on creating beautiful logos, but on establishing a consistent visual language that elevates your brand’s professionalism and reduces execution errors. My extensive experience is the foundation of my efficiency: Corporate Identity Management: From my tenure at Hotel Grand Kartika, I successfully managed and ensured A-Z brand consistency across diverse media (menus, in-house packaging, large-format graphics, and digital collateral). I understand brand implementation at a strategic level. Print Production Guarantee: My early years mastering the workflow at a high-volume print shop means I deliver flawless, print-ready files (CMYK/Spot Colors), eliminating costly errors and delays in production—a true time and budget saver for your marketing team. Efficient Workflow: I translate complex ideas into clean design solutions quickly. If you value speed, clarity, and a "no-fuss" approach to design execution, we should connect. I am open to new opportunities, whether you need a comprehensive brand system created from scratch or senior-level expertise to audit and refine your existing visual identity. Let’s connect to discuss how to build a brand that is both impactful and remarkably efficient.

Andi Tri Saputra

I am a Brand Identity Designer committed to building strategic, scalable, and foolproof visual systems for businesses. With 15+ years in the design industry, my focus is not just on creating beautiful logos, but on establishing a consistent visual language that elevates your brand’s professionalism and reduces execution errors. My extensive experience is the foundation of my efficiency: Corporate Identity Management: From my tenure at Hotel Grand Kartika, I successfully managed and ensured A-Z brand consistency across diverse media (menus, in-house packaging, large-format graphics, and digital collateral). I understand brand implementation at a strategic level. Print Production Guarantee: My early years mastering the workflow at a high-volume print shop means I deliver flawless, print-ready files (CMYK/Spot Colors), eliminating costly errors and delays in production—a true time and budget saver for your marketing team. Efficient Workflow: I translate complex ideas into clean design solutions quickly. If you value speed, clarity, and a "no-fuss" approach to design execution, we should connect. I am open to new opportunities, whether you need a comprehensive brand system created from scratch or senior-level expertise to audit and refine your existing visual identity. Let’s connect to discuss how to build a brand that is both impactful and remarkably efficient.

Available to hire

I am a Brand Identity Designer committed to building strategic, scalable, and foolproof visual systems for businesses. With 15+ years in the design industry, my focus is not just on creating beautiful logos, but on establishing a consistent visual language that elevates your brand’s professionalism and reduces execution errors.

My extensive experience is the foundation of my efficiency:

Corporate Identity Management: From my tenure at Hotel Grand Kartika, I successfully managed and ensured A-Z brand consistency across diverse media (menus, in-house packaging, large-format graphics, and digital collateral). I understand brand implementation at a strategic level.

Print Production Guarantee: My early years mastering the workflow at a high-volume print shop means I deliver flawless, print-ready files (CMYK/Spot Colors), eliminating costly errors and delays in production—a true time and budget saver for your marketing team.

Efficient Workflow: I translate complex ideas into clean design solutions quickly. If you value speed, clarity, and a “no-fuss” approach to design execution, we should connect.

I am open to new opportunities, whether you need a comprehensive brand system created from scratch or senior-level expertise to audit and refine your existing visual identity.

Let’s connect to discuss how to build a brand that is both impactful and remarkably efficient.

See more

Work Experience

Graphic Designer / Marketing Communication at Hotel Grand Kartika
January 1, 2018 - Present
Led all visual communication and design for the hotel, ensuring brand consistency across guest and corporate touchpoints. Managed a large, diverse design portfolio including banners, menus, brochures, room amenities, and event accessories. Designed and maintained the hotel’s visual branding, translating marketing goals into clean, print-ready materials. Acted as primary liaison with external printing vendors to ensure quality and cost-efficient production. Used Illustrator, Photoshop and InDesign to optimize workflows and enable fast turnaround.
Print Production Designer / Graphic Designer at CV. Lineza Group
December 31, 2018 - October 17, 2025
Managed full design process for high-volume client print materials, especially large-format banners; translated briefs into print-ready designs while maintaining brand guidelines. Used CorelDRAW and Photoshop to ensure color accuracy and resolution. Verified designs to minimize production errors and partnered with the printing department to reduce costs. Established and maintained a structured filing system for assets and templates to streamline team workflows. Met tight deadlines in a fast-paced production environment.
Book Cover Illustrator at Jejak Publisher
December 31, 2019 - October 17, 2025
Conceptualized and designed book covers across genres, translating manuscripts into impactful visuals. Managed end-to-end illustration process from sketching and client feedback to final rendering using Illustrator and Photoshop. Collaborated with editors and authors to align cover design with narrative and marketing objectives. Maintained print-ready deliverables and deadlines. Contributed to the publisher’s brand identity with distinct artwork for multiple titles.
Children’s Storybook Illustrator at CV. Andi Offset
December 31, 2016 - October 17, 2025
Illustrated characters and scenes for children's storybooks, collaborating with authors and art directors to maintain a consistent visual style. Created artwork in Illustrator and Photoshop optimized for print production and color accuracy. Met deadlines for publishing cycles and contributed to early literacy visuals.

Education

Chemical Engineering at Universitas Mulawarman
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality
    uniE621 Staytember Promotion Banner of Hotel Grand Kartika
    esigned a large-format outdoor banner for Hotel Grand Kartika's "Staytember" Deluxe Room Deals, maintaining the brand's established red and blue color palette and graphic elements. The design features a compelling lifestyle image, sourced from Nano Banana, as the visual hook to attract a target audience. It clearly communicates promotional details, pricing, and popular menu offerings. graphicdesigner branding designer
    uniE621 Door Sign Design of Hotel Grand Kartika
    Designed the bi-lingual (Indonesian/English) 'Do Not Disturb' door hanger, continuing the hotel's visual identity. The design uses the super graphics and established color palette (Red, White, Green) to ensure brand consistency. It features clear iconography and essential contact details to serve as both a functional utility and a branded communication tool for guests and staff. graphicdesigner branding designer
    uniE621 Key Card Design of Hotel Grand Kartika
    Designed and produced the functional key card for Hotel Grand Kartika (Samarinda), utilizing the core brand logo's super graphics and color palette. This project ensured brand consistency and enhanced the guest experience by including clear multi-lingual operating instructions and essential contact information on a durable, high-utility item. graphicdesigner illustrator branding
    uniE621 Door Sign Design of Hotel Grand Kartika
    Designed the bi-lingual (Indonesian/English) 'Do Not Disturb' door hanger, continuing the hotel's visual identity. The design uses the super graphics and established color palette (Red, White, Green) to ensure brand consistency. It features clear iconography and essential contact details to serve as both a functional utility and a branded communication tool for guests and staff. graphicdesigner branding designer
    uniE621 Jersey of Hotel Grand Kartika
    Designed an athletic jersey for Hotel Grand Kartika, translating the brand's identity into a wearable format. This project strategically integrates the hotel's logo and traditional "super graphics" pattern (inspired by East Kalimantan motifs) into a full-bleed garment design. It reinforces brand visibility and pride in a dynamic, active context, utilizing a sophisticated black, red, and white color scheme. graphicdesigner branding designer

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