Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Andrea Escalera, a marketing graduate who loves telling stories through short-form video, graphics, and social media. I build engagement and community by creating, filming, and editing content that resonates on Instagram and TikTok. I’ve collaborated with student ambassadors, faculty, and program participants to capture authentic stories, plan content calendars, analyze performance, and adjust strategies to drive engagement and awareness for study abroad programs and campus events.…Hi, I’m Andrea Escalera, a marketing graduate who loves telling stories through short-form video, graphics, and social media. I build engagement and community by creating, filming, and editing content that resonates on Instagram and TikTok. I’ve collaborated with student ambassadors, faculty, and program participants to capture authentic stories, plan content calendars, analyze performance, and adjust strategies to drive engagement and awareness for study abroad programs and campus events.

Andrea Escalera

Video Editor, Photographer, Graphic Designer, +3





Hi, I’m Andrea Escalera, a marketing graduate who loves telling stories through short-form video, graphics, and social media. I build engagement and community by creating, filming, and editing content that resonates on Instagram and TikTok. I’ve collaborated with student ambassadors, faculty, and program participants to capture authentic stories, plan content calendars, analyze performance, and adjust strategies to drive engagement and awareness for study abroad programs and campus events.…Hi, I’m Andrea Escalera, a marketing graduate who loves telling stories through short-form video, graphics, and social media. I build engagement and community by creating, filming, and editing content that resonates on Instagram and TikTok. I’ve collaborated with student ambassadors, faculty, and program participants to capture authentic stories, plan content calendars, analyze performance, and adjust strategies to drive engagement and awareness for study abroad programs and campus events.

Available to hire

Hi, I’m Andrea Escalera, a marketing graduate who loves telling stories through short-form video, graphics, and social media. I build engagement and community by creating, filming, and editing content that resonates on Instagram and TikTok.

I’ve collaborated with student ambassadors, faculty, and program participants to capture authentic stories, plan content calendars, analyze performance, and adjust strategies to drive engagement and awareness for study abroad programs and campus events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Social Media Coordinator at St. Edward's University – Study Abroad Office

August 1, 2025 - May 1, 2026

Planned, filmed, edited, and published short-form videos, graphics, Stories, and digital content promoting study abroad programs and university events, generating 18.5K+ monthly views. Brainstormed content ideas, maintained a content calendar, and supported campaigns that helped fully enroll Spring Break and Summer study abroad programs. Collaborated with student ambassadors, faculty, and program participants to capture content and tell authentic stories across social platforms. Tracked engagement metrics and used insights to adjust content strategy, contributing to a 150%+ increase in profile activity.

Social Media Content Creator (Intern) at Basil Moreau Residence Hall, St. Edward's University

September 1, 2024 - May 1, 2026

Created social media content for resident programs, event recaps, resident spotlights, and campus announcements, generating 13.5K+ monthly views. Designed graphics and planned content calendars to support consistent communication and timely promotion of campus events. Partnered with the residence hall team to brainstorm creative content ideas and promote in-person events, contributing to a 196%+ increase in profile activity.