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Hi, I’m Andrea Luna, a bilingual Social Media Manager and Digital Marketing professional with 10+ years of experience helping brands grow across hospitality, tourism, health, and tech. I specialize in content strategy, community management, paid media, and email marketing, with a strong focus on delivering engaging experiences and building loyal audiences. In my freelance work and roles with Fire & Oak and in hospitality, I’ve led brand social media for multiple locations, crafted campaigns, managed budgets in Meta Ads Manager, and built email programs in Mailchimp. I’m known for turning customer feedback into positive brand interactions and partnering with teams to align marketing with business goals.…Hi, I’m Andrea Luna, a bilingual Social Media Manager and Digital Marketing professional with 10+ years of experience helping brands grow across hospitality, tourism, health, and tech. I specialize in content strategy, community management, paid media, and email marketing, with a strong focus on delivering engaging experiences and building loyal audiences. In my freelance work and roles with Fire & Oak and in hospitality, I’ve led brand social media for multiple locations, crafted campaigns, managed budgets in Meta Ads Manager, and built email programs in Mailchimp. I’m known for turning customer feedback into positive brand interactions and partnering with teams to align marketing with business goals.

Andrea Luna

Social Media Manager, Content Creator, Graphic Designer, +4

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Hi, I’m Andrea Luna, a bilingual Social Media Manager and Digital Marketing professional with 10+ years of experience helping brands grow across hospitality, tourism, health, and tech. I specialize in content strategy, community management, paid media, and email marketing, with a strong focus on delivering engaging experiences and building loyal audiences. In my freelance work and roles with Fire & Oak and in hospitality, I’ve led brand social media for multiple locations, crafted campaigns, managed budgets in Meta Ads Manager, and built email programs in Mailchimp. I’m known for turning customer feedback into positive brand interactions and partnering with teams to align marketing with business goals.…Hi, I’m Andrea Luna, a bilingual Social Media Manager and Digital Marketing professional with 10+ years of experience helping brands grow across hospitality, tourism, health, and tech. I specialize in content strategy, community management, paid media, and email marketing, with a strong focus on delivering engaging experiences and building loyal audiences. In my freelance work and roles with Fire & Oak and in hospitality, I’ve led brand social media for multiple locations, crafted campaigns, managed budgets in Meta Ads Manager, and built email programs in Mailchimp. I’m known for turning customer feedback into positive brand interactions and partnering with teams to align marketing with business goals.

Available to hire

Hi, I’m Andrea Luna, a bilingual Social Media Manager and Digital Marketing professional with 10+ years of experience helping brands grow across hospitality, tourism, health, and tech. I specialize in content strategy, community management, paid media, and email marketing, with a strong focus on delivering engaging experiences and building loyal audiences.
In my freelance work and roles with Fire & Oak and in hospitality, I’ve led brand social media for multiple locations, crafted campaigns, managed budgets in Meta Ads Manager, and built email programs in Mailchimp. I’m known for turning customer feedback into positive brand interactions and partnering with teams to align marketing with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Google Ads

Intermediate

HubSpot

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Freelance Social Media Manager & Digital Analyst at Self-employed / Freelance

January 1, 2012 - Present

Managed social media accounts for brands across hospitality, health, tourism, and tech. Developed and executed content strategies for Instagram and Facebook aligned with brand voice and business goals. Created and managed paid campaigns using Meta Ads Manager to drive visibility and audience growth. Designed and executed email campaigns using Mailchimp. Monitored performance, optimized strategies based on insights and engagement trends. Handled community management, responded to comments and inquiries, and resolved customer issues to protect brand reputation.

Social Media Manager at Fire & Oak

October 1, 2024 - Present

Manage social media presence for two restaurant locations, ensuring consistent and engaging brand communication. Create visual and written content, including photography, video, and captions tailored to each audience. Design assets using Canva and edit video content with CapCut for social media platforms. Plan and execute seasonal campaigns and promotional initiatives. Run paid advertising campaigns on Instagram and Facebook. Create and manage email marketing campaigns through Mailchimp. Collaborate with management to align marketing efforts with business goals, events, and promotions.

Hostess at Fire & Oak

March 1, 2024 - Present

Provide a welcoming and organized front-of-house experience in a fast-paced restaurant environment. Manage reservations, guest flow, and wait times while maintaining a high level of customer satisfaction. Resolve guest concerns in real time, ensuring a positive dining experience. Strengthen communication and problem-solving skills through direct interaction with diverse clientele.

Freelance Social Media Manager & Digital Analyst at Self-Employed

January 1, 2012 - Present

Managed social media accounts for brands across hospitality, health, tourism, and tech; developed and executed content strategies for Instagram and Facebook aligned with brand voice and business goals; created and managed paid campaigns using Meta Ads Manager to support brand visibility and audience growth; designed and executed email marketing campaigns using Mailchimp; monitored performance and adjusted strategies based on insights and engagement trends; handled community management, including responding to comments, messages, and customer inquiries; managed customer complaints and sensitive situations on social media, helping protect brand reputation and maintain positive relationships with audiences.

Hostess

March 1, 2024 - Present

Provide a welcoming and organized front-of-house experience in a fast-paced restaurant environment; manage reservations, guest flow, and wait times while maintaining a high level of customer satisfaction; resolve guest concerns in real time, ensuring a positive dining experience; strengthen communication and problem-solving skills through direct interaction with diverse clientele.