I am a creative, enthusiastic, and self-improving digital marketing professional who is passionate about delivering results that align with organizational goals. I bring strong interpersonal skills, effective communication, active listening, and time management to every project I work on. I'm committed to continuous learning and enjoy acquiring new hard skills to enhance my professional capabilities. Over the years, I have gained diverse experience in content creation, graphic design, email marketing, social media management, and strategic campaigns across various industries. Known as a dependable team player who strives for excellence, I take pride in contributing positively wherever I am involved.

Andrea Briceño Canto

I am a creative, enthusiastic, and self-improving digital marketing professional who is passionate about delivering results that align with organizational goals. I bring strong interpersonal skills, effective communication, active listening, and time management to every project I work on. I'm committed to continuous learning and enjoy acquiring new hard skills to enhance my professional capabilities. Over the years, I have gained diverse experience in content creation, graphic design, email marketing, social media management, and strategic campaigns across various industries. Known as a dependable team player who strives for excellence, I take pride in contributing positively wherever I am involved.

Available to hire

I am a creative, enthusiastic, and self-improving digital marketing professional who is passionate about delivering results that align with organizational goals. I bring strong interpersonal skills, effective communication, active listening, and time management to every project I work on. I’m committed to continuous learning and enjoy acquiring new hard skills to enhance my professional capabilities.

Over the years, I have gained diverse experience in content creation, graphic design, email marketing, social media management, and strategic campaigns across various industries. Known as a dependable team player who strives for excellence, I take pride in contributing positively wherever I am involved.

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Freelance Marketing Manager - Personal Brand at Freelancer
January 1, 2023 - June 25, 2024
Developed engaging and relevant content tailored to target audiences across various platforms like YouTube, TikTok, Instagram, BlueSky, and Threads. Crafted visually appealing graphics aligning with brand identity and marketing objectives. Wrote compelling and persuasive copy for marketing materials, websites, and social media. Edited video content to enhance visual storytelling. Created and implemented effective sales strategies to drive business growth and achieve targets. Designed and executed personalized client engagement strategies and developed unique personal branding strategies. Led rebranding efforts to improve market connection and achieve business goals.
Marketing Specialist at Wing Assistant - Free Medical Clinic - Tennessee
January 1, 2022 - January 1, 2023
Managed creation and curation of social media content including images and videos. Oversaw campaigns through Meta Business Suite to attract donors and support fundraising. Enhanced and preserved the company's brand image on Facebook and Instagram to align with organizational values. Implemented strategic email marketing initiatives to communicate the company's vision and goals. Deployed advanced marketing approaches, kept up-to-date with industry changes, and persistently refined marketing campaign success.
Marketing - Santa Monica, California at Right Balance
January 1, 2021 - January 1, 2022
Created engaging LinkedIn content to drive candidate engagement and attract top talent. Managed recruitment campaigns using Dripify optimizing outreach efforts. Maintained and strengthened company brand presence on LinkedIn. Pursued and acquired new clients, contributing to business expansion. Strategically executed targeted email marketing campaigns using Lemlist to increase lead generation and conversion rates. Developed and implemented cutting-edge marketing strategies staying ahead of industry trends and improving campaign performance.
Community Manager at Libera Real Estate - Mérida, Yucatán
January 1, 2020 - January 1, 2021
Monitored and managed HubSpot CRM to nurture and engage the community, enhancing customer relationships and retention. Implemented brand positioning strategies fostering a stronger brand presence. Maintained PPC advertising guidelines on social media platforms optimizing campaigns for reach and ROI. Managed multiple social media and community platforms ensuring consistent engagement and online presence. Executed email marketing strategies resulting in increased open rates and conversions. Created engaging blog content to drive traffic and establish thought leadership. Designed and implemented effective Google Ads campaigns optimizing targeting and keywords.
Marketing Coordinator & Community Manager at GoodMarketing
January 1, 2019 - January 1, 2020
Analyzed Facebook Ads performance to optimize campaigns for maximum reach, engagement, and ROI. Managed and nurtured online communities to foster loyalty. Conducted in-depth analysis of marketing campaigns extracting insights for data-driven decisions. Played a key role in shaping and maintaining a strong and consistent brand identity.
Campaign Coordinator at Super Akí - Supermarket
January 1, 2018 - January 1, 2019
Demonstrated proficiency in advertising sales, consistently achieving or exceeding revenue targets through effective client relationships and sales strategies. Coordinated advertising campaigns in collaboration with suppliers ensuring adherence to timelines. Managed and synchronized social media advertising campaigns optimizing reach. Effectively managed internal projects overseeing tasks, timelines, and resources. Supported Sell Out Management implementing monthly campaigns contributing to sales and market share growth. Developed and executed brand strategies enhancing visibility in a competitive supermarket industry.
Content Writer at Bellísima
January 1, 2017 - January 1, 2018
Created compelling and engaging content for Bellísima and Lure Cosmetics to drive brand visibility and customer engagement. Contributed to marketing strategies and growth initiatives. Assisted in managing e-commerce via Shopify optimizing user experience and online sales. Supported product photography ensuring high-quality visuals and presentation.

Education

Marketing Degree at UNID Francisco de Montejo
January 1, 2015 - December 31, 2019

Qualifications

Certification SEP Course 16
January 1, 2016 - December 31, 2016
SEO training for profitable SEO traffic! WordPress SEO, Yoast SEO, keyword research, on-page SEO, link building SEO
January 11, 2030 - June 11, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Real Estate & Construction, Retail, Professional Services