Available to hire
Creative and results-driven Marketing Assistant and Content Creator with a Master’s in Digital Marketing Management. Experienced in social media management, influencer collaborations, and producing engaging content that supports brand growth across multiple platforms.
Skilled in optimizing email marketing campaigns (Mailchimp), coordinating content and campaigns with teams, and improving performance using data insights. Adept at strengthening brand presence with measurable digital marketing results through strategic planning and innovative execution.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Social Media Content Manager at ADHD CERTIFY, AUTISM DETECT & THERACHANGE
May 1, 2025 - PresentDevelop and oversee social media strategy for three brands, ensuring consistent messaging and growth. Lead and manage a team to coordinate content creation, campaigns, and influencer collaboration across platforms. Manage and optimize email marketing campaigns via Mailchimp using A/B testing to improve open and click-through rates. Collaborate with SEO and paid advertising teams to ensure integrated marketing strategies.
Marketing Assistant & Content Creator at ADHD CERTIFY & AUTISM DETECT
December 1, 2023 - April 1, 2025Drove marketing strategies that increased conversions by 70% within four months. Increased Instagram reach to 15K and Facebook reach to 45.2K over six months, improving brand visibility. Produced TikTok content generating 94K+ views and gaining 600+ followers in one month. Ran email campaigns through Mailchimp to drive significant conversions.
Marketing Coordinator (Volunteer) at AM MUSIC
September 1, 2023 - October 1, 2023Designed and launched a new website for the business, improving user experience and showcasing innovative features. Produced and edited images and videos to support website and Instagram content (feed posts and stories). Created promotional posters and videos to support marketing initiatives. Used tools including Adobe Photoshop, Canva, and CapCut.
Marketing Internship at MELISSA COLLARO DESIGN
May 1, 2023 - August 1, 2023Conducted market research analytics for social media marketing strategy. Developed marketing strategies and campaigns based on research insights. Proposed creative content ideas for Instagram, Facebook, and LinkedIn to increase performance and insights.
Social Media Content Creator at TACOLOGY
June 1, 2020 - January 1, 2023Grew orders from zero to 400/month through strategic marketing and competitor/customer research. Implemented product innovations for market expansion, resulting in 15% customer-base growth and four-times profit (75 million IDR) within the first three months. Increased Instagram profile visits by 200% in H2 2020 and exceeded 2020 revenue goals by 30% using engaging content and KOL selection. Analyzed Instagram Insights and Sprout Social data to improve conversions by 55% over two years.
Education
Master of Science in Digital Marketing Management at Coventry University (UK)
September 1, 2022 - September 1, 2023Bachelor of Arts (Hons) in Arts Festival and Event Management at Edinburgh Napier University (Singapore)
March 1, 2019 - March 1, 2020Diploma in Tourism and Hospitality at PSB Academy (Singapore)
April 1, 2018 - December 1, 2018Certificate in Business Management at PSB Academy (Singapore)
January 1, 2018 - March 1, 2018Qualifications
Industry Experience
Media & Entertainment, Education, Travel & Hospitality, Consumer Goods, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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