I have over twenty years of experience in the digital field, supporting brands, companies, startups and institutions in designing strategies that are efficient, human-centered, sustainable and value-driven. I work at the intersection of creative processes, technology and strategic decision-making. My approach is practical, critical and creative: I think strategically, write both human-centered content and code, optimize workflows and explore innovative, responsible solutions. Fluent in the languages of data, technology and communication, I act as a catalyst for transformation within business teams and project ecosystems. I design, manage and optimize performance-driven digital ecosystems, working at the intersection of brand consistency, data, creativity and conversion. I translate business and brand objectives into measurable outcomes (such as ROAS, CPA and LTV), while maintaining a strong focus on long-term value, coherence and sustainability across platforms. I am accustomed to operating in remote, international and cross-functional environments, collaborating closely with design, content and product teams.

Antonia Pellicanò

I have over twenty years of experience in the digital field, supporting brands, companies, startups and institutions in designing strategies that are efficient, human-centered, sustainable and value-driven. I work at the intersection of creative processes, technology and strategic decision-making. My approach is practical, critical and creative: I think strategically, write both human-centered content and code, optimize workflows and explore innovative, responsible solutions. Fluent in the languages of data, technology and communication, I act as a catalyst for transformation within business teams and project ecosystems. I design, manage and optimize performance-driven digital ecosystems, working at the intersection of brand consistency, data, creativity and conversion. I translate business and brand objectives into measurable outcomes (such as ROAS, CPA and LTV), while maintaining a strong focus on long-term value, coherence and sustainability across platforms. I am accustomed to operating in remote, international and cross-functional environments, collaborating closely with design, content and product teams.

Available to hire

I have over twenty years of experience in the digital field, supporting brands, companies, startups and institutions in designing strategies that are efficient, human-centered, sustainable and value-driven. I work at the intersection of creative processes, technology and strategic decision-making.

My approach is practical, critical and creative: I think strategically, write both human-centered content and code, optimize workflows and explore innovative, responsible solutions. Fluent in the languages of data, technology and communication, I act as a catalyst for transformation within business teams and project ecosystems. I design, manage and optimize performance-driven digital ecosystems, working at the intersection of brand consistency, data, creativity and conversion. I translate business and brand objectives into measurable outcomes (such as ROAS, CPA and LTV), while maintaining a strong focus on long-term value, coherence and sustainability across platforms. I am accustomed to operating in remote, international and cross-functional environments, collaborating closely with design, content and product teams.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Advanced

Work Experience

Business Development – Key Clients / Key Accounts at SEAT Pagine Gialle
January 1, 2005 - January 1, 2015
Developed new business opportunities and expansion strategies; negotiated strategic partnerships to increase brand visibility; managed institutional and product communications; executed events and trade marketing; coordinated communications with ANCI; contributed to UX Design & Accessibility improvements for paginegialle.it, tuttocitta.it, paginebianche.it and custom solutions for major brands.
Marketing Manager at Gruppo Il Sole 24 ORE
January 1, 2000 - January 1, 2005
Designed and executed marketing strategies across print, digital and events; performed market analysis and audience segmentation; led Digital User Design initiatives, usability and accessibility improvements; collaborated with development teams across divisions (24 Ore Professionisti, Radio 24, 24 Ore Formazione).
Project Manager at Fashion Center (FaCe), Milan
January 1, 2017 - Present
Project lead for experimental research in the Fashion & Beauty supply chain; co-funded by Regione Lombardia and EU funds (POR FESR 2014–2020); collaboration with IULM University, Azatec Consulting and SYS-DAT S.p.A. within the 'Smart Fashion and Design' call.
SarbAI Project Lead at IULM University
January 1, 2024 - Present
SarbAI Project – Preservation and enhancement of intangible and cultural heritage through AI and digital technologies.

Education

Generative AI – Online Courses at Online Platforms
January 1, 2023 - January 1, 2024
Blockchain Innovation Manager at Italia4Blockchain – AIO Blockchain Lab
January 1, 2020 - January 1, 2021
Business Expansion in China: Strategy, Market Access and Digital Channels at Federmanager Academy (Italy–China Foundation)
January 1, 2019 - January 1, 2019
Emerging Africa: Development, Resources and Conflicts at ISPI - Italian Institute for International Political Studies
January 1, 2019 - January 1, 2019
Machine Learning, Blockchain and Cryptocurrency at Work Wide Women / Google
January 1, 2018 - January 1, 2018
New Media & New Business at MIP Politecnico di Milano
January 1, 2016 - January 1, 2016
Master’s Degree in Luxury Marketing and Communication at Il Sole 24 ORE Business School, Milan
January 1, 2005 - January 1, 2005
Bachelor’s Degree in Foreign Languages and Literatures at IULM University, Milan
January 1, 1998 - January 1, 1998

Qualifications

Generative AI – Online Courses
January 1, 2023 - January 1, 2024
Blockchain Innovation Manager
January 1, 2020 - January 1, 2021
China Executive Training Program - Federmanager Academy
January 1, 2019 - January 1, 2019
Emerging Africa: Development, Resources and Conflicts – ISPI
January 1, 2019 - January 1, 2019
Machine Learning, Blockchain and Cryptocurrency
January 1, 2018 - January 1, 2018
New Media & New Business - MIP Politecnico di Milano
January 1, 2016 - January 1, 2016
Master’s Degree in Luxury Marketing and Communication
January 11, 2030 - January 1, 2005
Bachelor’s Degree in Foreign Languages and Literatures
January 11, 2030 - January 1, 1998
Generative AI – Online Courses
January 1, 2023 - January 1, 2024
Blockchain Innovation Manager
January 1, 2020 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail