Antonia Pellicanò

I have over twenty years of experience in the digital field, supporting brands, companies, startups and institutions in designing strategies that are efficient, human-centered, sustainable and value-driven. I work at the intersection of creative processes, technology and strategic decision-making.

My approach is practical, critical and creative: I think strategically, write both human-centered content and code, optimize workflows and explore innovative, responsible solutions. Fluent in the languages of data, technology and communication, I act as a catalyst for transformation within business teams and project ecosystems. I design, manage and optimize performance-driven digital ecosystems, working at the intersection of brand consistency, data, creativity and conversion. I translate business and brand objectives into measurable outcomes (such as ROAS, CPA and LTV), while maintaining a strong focus on long-term value, coherence and sustainability across platforms. I am accustomed to operating in remote, international and cross-functional environments, collaborating closely with design, content and product teams.