This a series of illustrations based on relaxing, resting and chilling. It’s important sometimes to take time to decompress for both your physical and mental health. I wanted these illustration to show that.

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This was a design challenge I received from Chat GPT. I was tasked with creating branding for a fictional wellness cafe. Below is the brief I received along with my designs and the process it took to get there. I decided to do this to hone and improve my skills as a designer.

Brief
Create a full brand identity for a fictional café that specializes in health-conscious food and beverages — think smoothies, acai bowls, herbal teas, and plant-based meals. The target audience is young professionals, wellness enthusiasts, and creatives who appreciate aesthetics, sustainability, and modern design.

The café is called “Bloom & Sip.” It’s known for its uplifting atmosphere, fresh ingredients, and botanical theme. The brand should feel natural, modern, and inviting — somewhere between a spa and a trendy juice bar.
Deliverables
Logo Design
• Primary logo
• Secondary mark or icon
• Logo in color and black & white

Color Palette & Typography System
• Show your rationale for each choice
• How it reflects the brand’s personality

Brand Style Guide (Mini Version)
• Include logo usage, color/typography rules, visual inspiration

Packaging Design
• Create a tote bag and tea pouch
• Focus on eco-friendly aesthetics

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Civic Spark is a fictional public awareness campaign aimed at increasing voter engagement in local elections. This case study includes a logo design, poster design, brand guidelines and multi-platform social media campaign.

Tools used: Adobe Illustrator, Photoshop, Figma

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Create a visual identity that captures the adventurous spirit of the brand, its eco-conscious mission, and premium product quality. The brand wants to stand out on crowded grocery shelves while also being Instagrammable.