Front-end web designer and WordPress/Elementor developer with 9+ years building responsive, conversion-focused websites and landing pages for agencies, retail, and DTC brands. I turn creative and brand guidelines into high-converting pages optimized for phone clicks, form fills, and lead capture, while keeping existing pages sharp through ongoing updates and testing. Comfy working independently under tight deadlines (and a bit of ambiguity), provided polished on-brand pages quickly, and translated campaign direction and assets into clean, responsive implementation.

April Goettle

Front-end web designer and WordPress/Elementor developer with 9+ years building responsive, conversion-focused websites and landing pages for agencies, retail, and DTC brands. I turn creative and brand guidelines into high-converting pages optimized for phone clicks, form fills, and lead capture, while keeping existing pages sharp through ongoing updates and testing. Comfy working independently under tight deadlines (and a bit of ambiguity), provided polished on-brand pages quickly, and translated campaign direction and assets into clean, responsive implementation.

Available to hire

Front-end web designer and WordPress/Elementor developer with 9+ years building responsive, conversion-focused websites and landing pages for agencies, retail, and DTC brands. I turn creative and brand guidelines into high-converting pages optimized for phone clicks, form fills, and lead capture, while keeping existing pages sharp through ongoing updates and testing.

Comfy working independently under tight deadlines (and a bit of ambiguity), provided polished on-brand pages quickly, and translated campaign direction and assets into clean, responsive implementation.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Work Experience

Director of E-Commerce & Operations Manager at Head West
August 1, 2023 - May 1, 2026
Led the full rebuild and relaunch of a multi-brand retail company’s website, aligning site and campaign pages with advertising, social, and marketing. Owned major operational and digital commerce improvements tied to campaign goals.
Web Designer at Hurrdat Agency
January 1, 2018 - January 1, 2023
Designed and built responsive WordPress and Elementor websites and landing pages for a full-service digital marketing agency. Worked from provided creative and brand assets to ship conversion-focused pages across client campaigns, ensuring the output aligned with marketing goals and delivered a polished front-end experience.
Front-End Developer & Web Designer at Hurrdat Agency
January 1, 2018 - January 1, 2023
Designed and built responsive WordPress and Elementor websites and landing pages for a full-service digital marketing agency. Worked from provided creative and brand assets to ship conversion-focused pages across client campaign needs, supporting rapid iteration on deliverables.
Web Designer & Developer — Freelance Independent at Freelance
January 1, 2016 - Present
Design, build, and maintain WordPress/Elementor websites, landing pages, and email campaigns for small businesses and non-profits—handling everything from creative direction and design to implementation and launch. Own the full workflow end-to-end to deliver conversion-focused, responsive experiences.
Owner & Operator at Hunt + Gather Vintage
January 1, 2011 - Present
Own and operate a DTC e-commerce business spanning a self-built WordPress storefront plus Etsy, eBay, and Instagram. Manage the full web presence including photography, copy, SEO, and customer experience while expanding online sales. Expanding into brick and mortar in September 2026.

Education

B.S., IT Innovation at University of Nebraska at Omaha
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Non-Profit Organization, Media & Entertainment, Professional Services, Education