I’m a user-centered UX/UI designer with a background in portrait photography, bringing a sharp eye for visual clarity, human connection, and detail. I transitioned into UX to combine creativity with problem-solving and recently graduated from General Assembly’s immersive bootcamp. I’ve designed mobile-first and responsive web experiences across e-commerce, fitness, and AI beauty tech, and I’m excited to join a collaborative team to create effective, user-first solutions. I’m passionate about solving real problems through research-informed design, crafting accessible interfaces, and collaborating across multidisciplinary teams to deliver delightful experiences from research to polished UIs.…

Aqsa Zia

I’m a user-centered UX/UI designer with a background in portrait photography, bringing a sharp eye for visual clarity, human connection, and detail. I transitioned into UX to combine creativity with problem-solving and recently graduated from General Assembly’s immersive bootcamp. I’ve designed mobile-first and responsive web experiences across e-commerce, fitness, and AI beauty tech, and I’m excited to join a collaborative team to create effective, user-first solutions. I’m passionate about solving real problems through research-informed design, crafting accessible interfaces, and collaborating across multidisciplinary teams to deliver delightful experiences from research to polished UIs.…

Available to hire

I’m a user-centered UX/UI designer with a background in portrait photography, bringing a sharp eye for visual clarity, human connection, and detail. I transitioned into UX to combine creativity with problem-solving and recently graduated from General Assembly’s immersive bootcamp. I’ve designed mobile-first and responsive web experiences across e-commerce, fitness, and AI beauty tech, and I’m excited to join a collaborative team to create effective, user-first solutions.

I’m passionate about solving real problems through research-informed design, crafting accessible interfaces, and collaborating across multidisciplinary teams to deliver delightful experiences from research to polished UIs.

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Experience Level

Expert
Expert
Expert
Expert

Language

English
Fluent
Urdu
Advanced
Panjabi, Punjabi
Intermediate
Pashto, Pushto
Intermediate

Work Experience

UX/UI Designer at General Assembly
June 1, 2025 - June 1, 2025
Completed an intensive UX/UI program designing AI-driven, consumer-first products. Built mobile-first and responsive experiences in Figma, extended design systems, and practiced end-to-end UX from research to polished UI.
UX/UI Designer at Nails AI
February 28, 2025 - February 28, 2025
Led end-to-end UX design for an AI-powered nail styling AR app. Conducted user surveys, competitive analysis, and usability testing to validate and tailor an AR nail-try-on experience. Built a 10+ screen Figma prototype with AI-generated visuals for real-time nail style previews. Achieved 95% task success and 4.8/5 user satisfaction in remote usability testing; delivered polished mobile and AR UI and improved onboarding and accessibility considerations.
Product Designer at Nails AI
February 1, 2025 - February 1, 2025
Designed an AI-powered AR nail-try app. Conducted user surveys and usability testing; built a 10+ screen prototype with AI-generated visuals; achieved 95% task success and 4.8/5 user satisfaction after two rounds of remote usability testing.
UX Designer at Foster Books
December 31, 2024 - December 31, 2024
Redesigned the online experience for a vintage bookstore to improve navigation, product discovery, and user trust. Conducted heuristic evaluation, competitive analysis, user interviews, and usability testing to identify pain points. Refined sitemap and IA through card sorting, introduced mega menu, clear CTAs, breadcrumb navigation, and filters, boosting product discovery and speed of selection by ~50%. Produced mid- to high-fidelity designs aligned with WCAG standards, achieving high usability.
Product Designer at Foster Books
December 1, 2024 - December 1, 2024
Redesigned the online experience for a vintage bookstore to improve navigation, product discovery, and user trust. Conducted heuristic evaluation, competitive analysis, user interviews, and usability testing; refined sitemap and IA; delivered 20+ high-fidelity screens; 90% task success and 4.9/5 usability.
Apprentice Designer at 5 km Run
July 31, 2024 - July 31, 2024
Redesigned the registration experience for a community running platform to improve clarity, reduce drop-off, and support mobile-first engagement. Mapped user flows and site architecture; created wireframes and a mid-fidelity prototype to streamline sign-up and dashboard UX. Delivered 20+ screens with WCAG-compliant accessibility; achieved 90% task success and 4.9/5 usability rating, establishing groundwork for broader user adoption.
Product Designer at 5 km Run
July 1, 2024 - July 1, 2024
Redesigned the community running platform’s registration experience to improve clarity, reduce drop-off, and support mobile-first engagement. Conducted heuristic evaluation, content audit, user interviews, and competitor analysis; delivered 20+ screens; 90% task success and 4.9/5 usability.

Education

Certificate in User Experience Design at General Assembly
October 1, 2024 - June 1, 2025
BS in English Literature at NUML (National University of Modern Languages), Islamabad, Pakistan
February 1, 2019 - February 1, 2024
Certificate in User Experience Design at General Assembly
October 1, 2024 - June 1, 2025
BS English Literature at NUM L
February 1, 2019 - February 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services