Arash Muhammad

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Malay
Fluent

Work Experience

Public Relations Associate at World Communications Sdn Bhd
November 1, 2019 - December 31, 2021
Built and maintained media relationships with journalists and influencers, increasing media coverage and brand positioning. Drafted press releases, pitches, media kits, and strategic content aligned with clients' communication objectives and brand identity. Coordinated end-to-end media campaigns, ensured timely delivery of materials and budget control. Conducted market research to identify trends and content gaps, used insights to refine messaging. Tracked media performance and provided insights to stakeholders to strengthen future communication strategies.
Senior Marketing & Operations Executive at Pro CheckUp Ltd
January 1, 2022 - Present
Led digital marketing strategy across website, social media, email, SEO/SEM, and paid advertising, driving a 30% increase in website traffic within 6 months. Planned and executed cyber security-focused digital campaigns and social media initiatives to boost brand visibility and audience engagement. Managed end-to-end webinar operations, promotions, registrations, and audience nurturing, resulting in a 30% boost in lead generation. Conducted market research on cybersecurity and fintech trends to refine campaigns and improve targeting. Built ABM dashboards to track account engagement, content interaction, and pipeline influence. Raised email open rates through targeted messaging and automation.

Education

Diploma in Communication and Media Studies at Universiti Teknologi MARA (UiTM)
January 1, 2015 - December 31, 2018
Bachelor's Degree in Public Relations at Universiti Teknologi MARA (UiTM)
January 1, 2019 - December 31, 2021
Bachelor's Degree in Public Relations at Universiti Teknologi MARA
January 1, 2015 - January 1, 2018
Diploma in Communication and Media Studies at Universiti Teknologi MARA
January 11, 2030 - May 8, 2026

Qualifications

Social Media Marketing Certification
January 11, 2030 - May 8, 2026
HubSpot Content Marketing Certification
January 11, 2030 - May 8, 2026
Facebook Blueprint Certification
January 11, 2030 - May 8, 2026
Hootsuite Social Marketing Certification
January 11, 2030 - May 8, 2026
Google Analytics Individual Qualification
January 11, 2030 - May 8, 2026
LinkedIn Marketing Solutions Fundamentals
January 11, 2030 - May 8, 2026
HubSpot Content Marketing Certification
January 11, 2030 - May 8, 2026
Facebook Blueprint Certification
January 11, 2030 - May 8, 2026
Hootsuite Social Marketing Certification
January 11, 2030 - May 8, 2026
Google Analytics Individual Qualification (IQ)
January 11, 2030 - May 8, 2026
LinkedIn Marketing Solutions Fundamentals
January 11, 2030 - May 8, 2026

Industry Experience

Media & Entertainment, Professional Services