I'm Areeba Saeed, a marketing and brand strategist with hands-on experience across Karachi and Toronto, delivering growth for fashion, beauty, and lifestyle brands through integrated campaigns and digital storytelling. I specialize in brand strategy, social media management, content design, and influencer partnerships, and I enjoy turning data into compelling narratives that resonate across platforms. In remote and collaborative settings, I’ve led marketing initiatives that increased engagement, follower growth, and ROI—from end-to-end campaigns and couture shows to SEO-driven content and website UX improvements. I’m passionate about building cohesive brand experiences that connect with international audiences and drive measurable results.…

Areeba Saeed

I'm Areeba Saeed, a marketing and brand strategist with hands-on experience across Karachi and Toronto, delivering growth for fashion, beauty, and lifestyle brands through integrated campaigns and digital storytelling. I specialize in brand strategy, social media management, content design, and influencer partnerships, and I enjoy turning data into compelling narratives that resonate across platforms. In remote and collaborative settings, I’ve led marketing initiatives that increased engagement, follower growth, and ROI—from end-to-end campaigns and couture shows to SEO-driven content and website UX improvements. I’m passionate about building cohesive brand experiences that connect with international audiences and drive measurable results.…

Available to hire

I’m Areeba Saeed, a marketing and brand strategist with hands-on experience across Karachi and Toronto, delivering growth for fashion, beauty, and lifestyle brands through integrated campaigns and digital storytelling. I specialize in brand strategy, social media management, content design, and influencer partnerships, and I enjoy turning data into compelling narratives that resonate across platforms.

In remote and collaborative settings, I’ve led marketing initiatives that increased engagement, follower growth, and ROI—from end-to-end campaigns and couture shows to SEO-driven content and website UX improvements. I’m passionate about building cohesive brand experiences that connect with international audiences and drive measurable results.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Marketing and Brand Manager at After Four
January 1, 2025 - Present
Led end-to-end development and execution of the brand's marketing strategy, driving a 40% increase in online engagement and 30% growth in monthly sales. Managed and grew all social media platforms, increasing followers by 65% and extending reach with trend-driven content. Oversaw content calendar planning and grid design to ensure brand consistency. Directed creative shoots, coordinating models, stylists, photographers, and set designs to deliver seasonal storytelling. Launched and scaled influencer campaigns delivering a 5x ROI through targeted partnerships with micro and macro influencers.
Marketing Specialist and Brand Strategist at Tasneem Sadaf
October 1, 2021 - January 1, 2025
Led full-spectrum marketing strategy for a luxury fashion brand, achieving a 75% increase in brand engagement and 53% growth in social media followers across Instagram, Facebook, and TikTok. Managed content creation, including storyboarding, grid design, and copywriting. Developed and optimized the brand’s website, improving UX/UI and increasing average session duration. Directed 4+ bridal couture shows and fashion weeks, ensuring cohesive brand presentation. Managed a portfolio of 1,100+ international clients, and implemented PR strategies that boosted earned media impressions by 80%.
Marketing Specialist at Khanani Developments
July 1, 2022 - December 1, 2022
Managed all social media channels, including content scheduling and captions; achieved a 13% monthly follower growth and 10% boost in engagement. Produced 6 performance analytics reports, guiding website traffic and social media strategy. Executed targeted digital campaigns, aligning with brand goals and seasonal trends. Authored 20+ SEO-optimized blog articles, significantly improving organic traffic and brand visibility.
Project Specialist at Basenote
May 1, 2022 - September 1, 2022
Conducted in-depth market and consumer research to design 10+ client newsletters, enhancing brand communication. Developed 60+ perfume names and product descriptions, and created 8+ strategic pitch decks for scent concepts, packaging, and bottle designs. Collaborated with creative teams to ensure product storytelling aligned with brand identity and target audience preferences.

Education

Master of Science in Business at Dalhousie University, Halifax, Canada
August 20, 2023 - January 1, 2025
Bachelor of Business Administration at Institute of Business Administration, Karachi, Pakistan
August 20, 2019 - May 30, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services