Hi, I’m Aristeo Silva. I’m a Senior Graphic Designer and Team Leader with over a decade of experience in branding, packaging design, and marketing materials development.
Hi, I’m Aristeo Silva. I’m a Senior Graphic Designer and Team Leader with over a decade of experience in branding, packaging design, and marketing materials development. I enjoy guiding creative teams to produce visually compelling content that strengthens brand identity and boosts marketing effectiveness. I stay ahead of design trends and leverage AI-driven tools to deliver impactful campaigns.
I excel at turning insights into compelling visuals, modernizing packaging for shelf appeal, and crafting distinctive branding for new product lines. I value mentorship, collaboration, and strategic thinking, and I bring a friendly, results-driven mindset to every project.
This project showcases my ability to create lifestyle banners that are cohesive with a brand’s identity while appealing directly to consumers in the e-retailer markets. Each banner is designed to reflect the brand’s personality, maintain visual consistency, and engage shoppers effectively, driving both interest and conversions across online platforms.
The Hyforce project involved creating the brand identity and packaging design from the ground up. The work focused on establishing a strong and cohesive visual language that communicates reliability, strength, and professionalism. Packaging, typography, and color palettes were carefully developed to ensure shelf appeal, brand recognition, and adaptability across multiple product lines. This project successfully launched Hyforce as a distinctive and trusted brand in a competitive market.
The Hala Paper Tissues project focused on giving the brand a modern and refreshing design facelift. The updated packaging highlights cleanliness, softness, and everyday convenience through a refined color palette and simplified visuals. By modernizing the look and feel, the design not only enhanced shelf appeal and strengthened brand recognition but also contributed to making Hala one of the company’s top-selling products. This success was driven by proper cost efficiency coupled with an energizing product uplift, proving the impact of strategic design in achieving both aesthetic and commercial goals.
This project involved the creation and packaging design for Medica Facemask, with a focus on functionality, clarity, and strong shelf presence. The design highlights product safety and reliability through clean layouts, professional typography, and a modern color palette. Visual elements were carefully chosen to communicate trust, hygiene, and protection, ensuring the packaging resonates with both retail and healthcare audiences while reinforcing Medica’s brand identity.
This project centered on the design and creation of an in-mall booth for Fam Feminine Napkins in line with Breast Cancer Awareness initiatives. The booth design combined impactful visuals, educational messaging, and brand elements to engage visitors while promoting awareness and support for women’s health. With a balance of aesthetic appeal and functionality, the booth served as both an informative space and a strong representation of the brand’s advocacy.
This project involved a full rebranding of Fam Cares, with the goal of strengthening its identity and boosting visibility in retail spaces. The rebrand introduced a refreshed logo system, updated packaging, and a modernized visual style that reflects care, trust, and accessibility. To support in-store marketing, a wide range of POS materials was developed — including brochures, shelf dividers, wobblers, and display stands — all designed to create a cohesive brand presence and drive stronger consumer connection at the point of purchase.
The goal of this project was to revitalize the Clinica brand through a comprehensive facelift. The design approach modernized packaging and visual elements while preserving the brand’s trusted identity. Key updates included refreshed typography, a cleaner color palette, and improved layout structures to enhance readability and shelf impact. The facelift ensured stronger brand recognition and consistency across both print and digital applications.
This project focused on refreshing the Clinica brand identity while keeping its professional and trustworthy essence. The facelift introduced modernized packaging, refined typography, and a cleaner color palette to improve visibility and shelf appeal. The result is a cohesive, updated look that strengthens brand recognition across both print and digital platforms.
Lead and mentor a team of designers to develop innovative marketing and advertising materials. Collaborate with Brand Managers to provide strategic marketing insights for offline and online platforms. Conduct research on design trends and AI-powered enhancements to ensure cutting-edge designs. Evaluate team performance and provide recommendations for career growth and salary adjustments. Develop key visuals for multinational marketing campaigns across various media. Convert retail sales data into actionable insights for strategic planogram design. Modernize packaging designs to improve shelf appeal and brand positioning. Deliver technical image presentations to support research initiatives. Create unique branding and logo designs for new product lines.
Designed and developed innovative product packaging concepts tailored to target audiences. Utilized Spaceman Software to create effective category management planograms. Created visually appealing trade show booth concepts to boost brand awareness and generate leads. Designed display stands for promotional marketing campaigns. Pioneered the integration of 3D software for product photography, improving marketing visuals. Developed engaging social media banners and advertisements. Designed executive presentations for senior management. Established an efficient approval process with suppliers to streamline production.
Proficiently utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) for high-quality designs. Applied key visual design principles to point-of-sale materials for nationwide marketing campaigns. Designed graphics for customized consumer products such as table napkins, facial tissue boxes, coasters, and paper cups. Coordinated with suppliers to ensure accuracy in printed product packaging.
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