Hala Paper Tissues – Design Facelift

The Hala Paper Tissues project focused on giving the brand a modern and refreshing design facelift. The updated packaging highlights cleanliness, softness, and everyday convenience through a refined color palette and simplified visuals. By modernizing the look and feel, the design not only enhanced shelf appeal and strengthened brand recognition but also contributed to making Hala one of the company’s top-selling products. This success was driven by proper cost efficiency coupled with an energizing product uplift, proving the impact of strategic design in achieving both aesthetic and commercial goals.