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Hi, I’m Aristide Amado—a data-driven marketing professional who drives ROI for English and French markets, managing $2.4M+ in annual ad spend across more than 20 product categories. I’ve led cross-functional teams, partnered with external programmatic agencies, and shaped creative assets and brand guidelines to deliver measurable growth. I specialize in strategic campaign planning, landing-page optimization, and analytics, delivering measurable business outcomes for both B2B and B2C clients across healthcare, retail, and professional services.…Hi, I’m Aristide Amado—a data-driven marketing professional who drives ROI for English and French markets, managing $2.4M+ in annual ad spend across more than 20 product categories. I’ve led cross-functional teams, partnered with external programmatic agencies, and shaped creative assets and brand guidelines to deliver measurable growth. I specialize in strategic campaign planning, landing-page optimization, and analytics, delivering measurable business outcomes for both B2B and B2C clients across healthcare, retail, and professional services.

Aristide Amado

Marketing Strategist, Growth Marketer, Performance Marketer, +6

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Hi, I’m Aristide Amado—a data-driven marketing professional who drives ROI for English and French markets, managing $2.4M+ in annual ad spend across more than 20 product categories. I’ve led cross-functional teams, partnered with external programmatic agencies, and shaped creative assets and brand guidelines to deliver measurable growth. I specialize in strategic campaign planning, landing-page optimization, and analytics, delivering measurable business outcomes for both B2B and B2C clients across healthcare, retail, and professional services.…Hi, I’m Aristide Amado—a data-driven marketing professional who drives ROI for English and French markets, managing $2.4M+ in annual ad spend across more than 20 product categories. I’ve led cross-functional teams, partnered with external programmatic agencies, and shaped creative assets and brand guidelines to deliver measurable growth. I specialize in strategic campaign planning, landing-page optimization, and analytics, delivering measurable business outcomes for both B2B and B2C clients across healthcare, retail, and professional services.

Available to hire

Hi, I’m Aristide Amado—a data-driven marketing professional who drives ROI for English and French markets, managing $2.4M+ in annual ad spend across more than 20 product categories. I’ve led cross-functional teams, partnered with external programmatic agencies, and shaped creative assets and brand guidelines to deliver measurable growth.

I specialize in strategic campaign planning, landing-page optimization, and analytics, delivering measurable business outcomes for both B2B and B2C clients across healthcare, retail, and professional services.

Skills

Experience Level

Expert

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Language

English

Fluent

French

Fluent

Work Experience

Performance Marketing Consultant at Self-employed

August 31, 2017 - November 8, 2025

Drove +42% ecommerce conversions and +50% B2B traffic for a multi-client portfolio across health care, retail, and tech verticals. Managed $20K+ per week multi-channel budgets across Google and Meta for English- and French-speaking markets. Designed and optimized 15+ high-converting landing pages, achieving 16% conversion lift via strategic UX improvements, responsive design, and conversion-focused frameworks. Implemented retargeting and lifecycle campaigns including catalogue remarketing and Messenger automation, improving customer retention metrics.

SEM Analyst at HP Canada (via MPHasis)

July 1, 2025 - July 1, 2025

Managed $2.4M+ in annual ad spend across Google and Meta platforms ($50K+/week), optimizing campaigns for 20+ product categories with strategic budget allocation. Achieved 7-10x ROAS by advanced bid strategies, audience segmentation, and conversion-tracking optimization. Reduced CPA by 16% while scaling spend; performed keyword-level performance analysis (CTR, CVR, CPC) and systematic creative testing. Executed high-impact seasonal campaigns including Black Friday and product launches, coordinating cross-channel efforts and promotional calendars.

Web Site, Search & Analytics Manager at GoCo

March 1, 2024 - March 1, 2024

Increased qualified leads by 37% (150+/month) via Google and LinkedIn paid campaigns; added $180K+ to quarterly pipeline through targeted audience expansion. Reduced CAC by 18% while maintaining lead volume by optimizing landing pages and conversion funnels. Improved conversion rates by 22% through robust A/B testing across ad creatives, landing page elements, and user experience flows. Built a performance reporting framework with funnel metrics and actionable insights.

Bilingual Marketing Strategist at Adecco Canada

March 1, 2023 - March 1, 2023

Increased Meta Ads conversions by 35% through refined audience targeting and localized creatives across bilingual campaigns. Optimized website UX for high-traffic pages, reducing bounce rate by 7% and improving organic search performance.

Social Media & Web Specialist at Connecture Canada

October 31, 2019 - April 29, 2021

Built the company website, improving brand visibility and lead capture capabilities during a critical business transition. Restored 80% of disrupted operations through the implementation of digital marketing tools and processes.

Senior SEM Analyst at Alea Solutions

September 1, 2017 - Present

Drove +42% e-commerce conversions and +50% B2B traffic, managing $8k-12k/week budgets across English/French markets for healthcare, retail, and professional services clients. Built 15+ high-converting landing pages, achieving 16% conversion lift through UX optimization and responsive design. Implemented catalog remarketing and lifecycle campaigns to improve customer retention.

Website, SEO & Analytics Manager at GoCo

April 1, 2023 - March 31, 2024

Increased qualified leads by 37% (150+/month) by optimizing Google and LinkedIn campaigns, collaborating with sales on lead scoring and attribution modeling.

Billing Marketing Strategist at Adecco Canada

May 1, 2021 - March 31, 2023

Increased Meta Ads conversion rates by 35% through refined targeting and localized creative testing across bilingual campaigns; reduced bounce rate by 7% by optimizing high-traffic pages and improving organic search performance.

Social Media & Digital Marketing Specialist at Connecture Canada

November 1, 2019 - April 30, 2021

Rebuilt digital marketing infrastructure during COVID-19; implemented Google Ads, social media management, and email marketing systems to restore 80% of disrupted operations. Launched the company website, establishing online lead generation capabilities and brand visibility; implemented analytics and tracking systems enabling data-driven decisions; managed early-stage paid media campaigns across Google and Facebook with performance benchmarks for growth.

SEM Leader at HP Canada (via Mphasis)

July 1, 2024 - July 1, 2025

Led strategic direction for $2.4M+ annual ad spend across 20+ product categories, managing external programmatic agency relationships and directing the creative team on campaign assets and brand guidelines.