Hi, I'm Aristide Damado, a Performance Marketing Manager in Toronto who helps businesses scale profitably through paid media. Over 8+ years, I've managed $50K+ weekly ad budgets, consistently delivering 5-7x ROAS while reducing acquisition costs. I specialize in turning ad dollars into measurable revenue-whether that's driving conversions for ecommerce brands, generating qualified B2B leads, or building high-converting landing pages that actually perform. My approach combines data-driven optimization, strategic testing, and multi-channel expertise across Google Ads, Meta, and LinkedIn to help clients grow efficiently and predictably. I work across healthcare, retail, tech, and investment sectors, delivering results that directly impact the bottom line.…

Aristide Damado

Hi, I'm Aristide Damado, a Performance Marketing Manager in Toronto who helps businesses scale profitably through paid media. Over 8+ years, I've managed $50K+ weekly ad budgets, consistently delivering 5-7x ROAS while reducing acquisition costs. I specialize in turning ad dollars into measurable revenue-whether that's driving conversions for ecommerce brands, generating qualified B2B leads, or building high-converting landing pages that actually perform. My approach combines data-driven optimization, strategic testing, and multi-channel expertise across Google Ads, Meta, and LinkedIn to help clients grow efficiently and predictably. I work across healthcare, retail, tech, and investment sectors, delivering results that directly impact the bottom line.…

Available to hire

Hi, I’m Aristide Damado, a Performance Marketing Manager in Toronto who helps businesses scale profitably through paid media. Over 8+ years, I’ve managed $50K+ weekly ad budgets, consistently delivering 5-7x ROAS while reducing acquisition costs. I specialize in turning ad dollars into measurable revenue-whether that’s driving conversions for ecommerce brands, generating qualified B2B leads, or building high-converting landing pages that actually perform.

My approach combines data-driven optimization, strategic testing, and multi-channel expertise across Google Ads, Meta, and LinkedIn to help clients grow efficiently and predictably. I work across healthcare, retail, tech, and investment sectors, delivering results that directly impact the bottom line.

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Language

English
Fluent
French
Fluent

Work Experience

Performance Marketing Consultant at Self-employed
August 31, 2017 - November 8, 2025
Drove +42% ecommerce conversions and +50% B2B traffic for a multi-client portfolio across health care, retail, and tech verticals. Managed $20K+ per week multi-channel budgets across Google and Meta for English- and French-speaking markets. Designed and optimized 15+ high-converting landing pages, achieving 16% conversion lift via strategic UX improvements, responsive design, and conversion-focused frameworks. Implemented retargeting and lifecycle campaigns including catalogue remarketing and Messenger automation, improving customer retention metrics.
SEM Analyst at HP Canada (via MPHasis)
July 1, 2025 - July 1, 2025
Managed $2.4M+ in annual ad spend across Google and Meta platforms ($50K+/week), optimizing campaigns for 20+ product categories with strategic budget allocation. Achieved 7-10x ROAS by advanced bid strategies, audience segmentation, and conversion-tracking optimization. Reduced CPA by 16% while scaling spend; performed keyword-level performance analysis (CTR, CVR, CPC) and systematic creative testing. Executed high-impact seasonal campaigns including Black Friday and product launches, coordinating cross-channel efforts and promotional calendars.
Web Site, Search & Analytics Manager at GoCo
March 1, 2024 - March 1, 2024
Increased qualified leads by 37% (150+/month) via Google and LinkedIn paid campaigns; added $180K+ to quarterly pipeline through targeted audience expansion. Reduced CAC by 18% while maintaining lead volume by optimizing landing pages and conversion funnels. Improved conversion rates by 22% through robust A/B testing across ad creatives, landing page elements, and user experience flows. Built a performance reporting framework with funnel metrics and actionable insights.
Bilingual Marketing Strategist at Adecco Canada
March 1, 2023 - March 1, 2023
Increased Meta Ads conversions by 35% through refined audience targeting and localized creatives across bilingual campaigns. Optimized website UX for high-traffic pages, reducing bounce rate by 7% and improving organic search performance.
Social Media & Web Specialist at Connecture Canada
October 31, 2019 - April 29, 2021
Built the company website, improving brand visibility and lead capture capabilities during a critical business transition. Restored 80% of disrupted operations through the implementation of digital marketing tools and processes.

Education

Bachelor's Degree in Information Management at University of Moncton
January 1, 2013 - July 31, 2017

Qualifications

Google Ads Search Certification
December 1, 2022 - December 31, 2023
HubSpot Academy Certification
February 1, 2020 - March 31, 2022

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Healthcare