Aris Tide Damado

Available to hire

Language

English
Fluent
French
Fluent

Work Experience

Marketing Manager, Paid Media (promoted from Senior SEM Analyst) at HP Canada (via Mphasis)
July 1, 2024 - July 1, 2025
Scaled a $2.4M ad budget with 85% ROAS improvement (2.8 to 5.2) in 5 months; restructured account architecture and optimized Smart Bidding across 20+ categories; increased spend by 40% while maintaining performance; built cross-functional workflows with creative teams, agency partners, and sales for seasonal campaigns.
Website, Search & Analytics Manager (owned full paid acquisition and pipeline reporting) at GoCo (B2B SaaS)
April 1, 2023 - March 1, 2024
Rebuilt paid acquisition and pipeline reporting; +37% qualified lead growth; rebuilt B2B search and LinkedIn campaigns; generated 150+ qualified leads/month; cut CAC through landing page tests and creative optimization; integrated full-funnel tracking (UTM, CAC) and CRM (Systeme.io, HubSpot, GoHighLevel).
Bilingual Digital Marketing Strategist at Adecco Canada
May 1, 2021 - March 1, 2023
Led bilingual EN/FR campaigns; built EN/FR testing frameworks; increased Meta Ads conversions by 35%; developed landing pages and digital assets for dental practices; built 15+ landing pages with 16% average lift; implemented full-funnel tracking (UTM, CAC) and CRM integrations (Salesforce, HubSpot, GoHighLevel).
Digital Marketing Specialist at Connecture Canada
November 1, 2019 - April 1, 2021
Restored digital presence after COVID by rebuilding infrastructure (Google Ads, social, email) and launching website from scratch, restoring 80% of operations.
Independent Performance Marketing Consultant at Self-Employed
September 1, 2017 - Present
Managed $8K-$12K/week in client ad spend across Google Ads, Meta, and LinkedIn; supported seasonal campaigns and pipeline growth; worked concurrently with other full-time roles.

Education

Bachelor's Degree in Information Management at University of Moncton
January 1, 2013 - July 31, 2017
BSc Information Management at Université de Moncton
January 11, 2030 - January 1, 2017

Qualifications

Google Ads Search Certification
December 1, 2022 - December 31, 2023
HubSpot Academy Certification
February 1, 2020 - March 31, 2022
Google Ads Search
January 1, 2024 - April 2, 2026
HubSpot Social Media
January 1, 2023 - April 2, 2026
Google Ads Search
January 1, 2024 - April 2, 2026
HubSpot Social Media
January 1, 2023 - April 2, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Healthcare