Senior Field Marketing and Strategic Alliances Manager at MAK Technology (AI Services)

Developed multi-channel digital campaigns and social content supporting SaaS and AI product launches; increased engagement and inbound leads across LinkedIn and Meta. Built automated lead capture and nurturing workflows using HubSpot and Odoo. Drove targeted outreach programs across LinkedIn and email to accelerate pipeline creation for new SaaS offerings. Managed performance insights, tracked KPIs, and recommended data-driven improvements to strengthen user acquisition. Collaborated with sales and product teams to execute fast-turn GTM plays, optimizing messaging for digital audiences.

Senior Advisor Field Marketing at Dell Technologies (ASEAN)

Planned and executed digital demand generation initiatives, including paid ads and social campaigns, resulting in 136 percent pipeline growth. Built content streams, landing pages, and email journeys that strengthened audience nurturing and sign-up conversion. Managed executive and community engagement programs to elevate awareness for SaaS, HPC, and cloud solutions. Analyzed campaign performance metrics and improved ROI, CTR, and CPL through continuous optimization. Coordinated cross-functional marketing, operations, and PR teams to deliver high-performing digital-first programs.

Advisor Field Marketing at Dell Technologies (Asia Emerging Markets)

Executed multi-country digital campaigns integrating social media growth, targeted outreach, and paid promotions, driving notable pipeline lift. Developed localized marketing assets, landing pages, and partner content to support SaaS and enterprise product adoption. Enhanced brand visibility through community-building programs and audience-driven content across LinkedIn and Meta. Monitored engagement analytics, optimized campaign cycles, and improved lead quality and conversion rates.

Field and Partner Marketing Specialist at Dell Technologies

Supported digital demand generation with content optimization, social media promotions, and KOL-driven awareness campaigns. Built targeted outreach motions and email nurtures to grow regional tech communities and accelerate acquisition. Improved audience segmentation and content alignment to increase engagement and marketing-qualified pipelines.

Channel Sales Representative at IBM (Pakistan)

Executed structured outreach and engagement activities to expand SMB tech adoption and improve top-of-funnel conversions. Coordinated with partner teams to deliver targeted messaging and digital communication flows that supported customer acquisition.