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I am a Senior Digital Marketing Strategist with 14+ years of experience driving brand awareness, digital marketing strategy, and lead generation campaigns across APAC and EMEA for technology, AI, sustainability, and innovation-driven brands. I have a proven track record in executing content marketing, omnichannel campaigns, and digital engagement strategies that strengthen brand positioning and accelerate customer acquisition.…I am a Senior Digital Marketing Strategist with 14+ years of experience driving brand awareness, digital marketing strategy, and lead generation campaigns across APAC and EMEA for technology, AI, sustainability, and innovation-driven brands. I have a proven track record in executing content marketing, omnichannel campaigns, and digital engagement strategies that strengthen brand positioning and accelerate customer acquisition.

Arooj Atique Minhas

ABM Marketer, Growth Marketer, Marketing Consultant, +7

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I am a Senior Digital Marketing Strategist with 14+ years of experience driving brand awareness, digital marketing strategy, and lead generation campaigns across APAC and EMEA for technology, AI, sustainability, and innovation-driven brands. I have a proven track record in executing content marketing, omnichannel campaigns, and digital engagement strategies that strengthen brand positioning and accelerate customer acquisition.…I am a Senior Digital Marketing Strategist with 14+ years of experience driving brand awareness, digital marketing strategy, and lead generation campaigns across APAC and EMEA for technology, AI, sustainability, and innovation-driven brands. I have a proven track record in executing content marketing, omnichannel campaigns, and digital engagement strategies that strengthen brand positioning and accelerate customer acquisition.

Available to hire

I am a Senior Digital Marketing Strategist with 14+ years of experience driving brand awareness, digital marketing strategy, and lead generation campaigns across APAC and EMEA for technology, AI, sustainability, and innovation-driven brands. I have a proven track record in executing content marketing, omnichannel campaigns, and digital engagement strategies that strengthen brand positioning and accelerate customer acquisition.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Field Marketing and Strategic Alliances Manager at MAK Technology (AI Services)

September 1, 2024 - November 16, 2025

Developed multi-channel digital campaigns and social content supporting SaaS and AI product launches; increased engagement and inbound leads across LinkedIn and Meta. Built automated lead capture and nurturing workflows using HubSpot and Odoo. Drove targeted outreach programs across LinkedIn and email to accelerate pipeline creation for new SaaS offerings. Managed performance insights, tracked KPIs, and recommended data-driven improvements to strengthen user acquisition. Collaborated with sales and product teams to execute fast-turn GTM plays, optimizing messaging for digital audiences.

Senior Advisor Field Marketing at Dell Technologies (ASEAN)

August 31, 2023 - August 31, 2023

Planned and executed digital demand generation initiatives, including paid ads and social campaigns, resulting in 136 percent pipeline growth. Built content streams, landing pages, and email journeys that strengthened audience nurturing and sign-up conversion. Managed executive and community engagement programs to elevate awareness for SaaS, HPC, and cloud solutions. Analyzed campaign performance metrics and improved ROI, CTR, and CPL through continuous optimization. Coordinated cross-functional marketing, operations, and PR teams to deliver high-performing digital-first programs.

Advisor Field Marketing at Dell Technologies (Asia Emerging Markets)

March 31, 2021 - March 31, 2021

Executed multi-country digital campaigns integrating social media growth, targeted outreach, and paid promotions, driving notable pipeline lift. Developed localized marketing assets, landing pages, and partner content to support SaaS and enterprise product adoption. Enhanced brand visibility through community-building programs and audience-driven content across LinkedIn and Meta. Monitored engagement analytics, optimized campaign cycles, and improved lead quality and conversion rates.

Field and Partner Marketing Specialist at Dell Technologies

September 30, 2019 - September 30, 2019

Supported digital demand generation with content optimization, social media promotions, and KOL-driven awareness campaigns. Built targeted outreach motions and email nurtures to grow regional tech communities and accelerate acquisition. Improved audience segmentation and content alignment to increase engagement and marketing-qualified pipelines.

Channel Sales Representative at IBM (Pakistan)

April 30, 2016 - April 30, 2016

Executed structured outreach and engagement activities to expand SMB tech adoption and improve top-of-funnel conversions. Coordinated with partner teams to deliver targeted messaging and digital communication flows that supported customer acquisition.

Business Analyst at Nokia Siemens Networks

March 31, 2013 - March 31, 2013

Conducted analytical reviews and insights to support data-driven planning for tech deployments. Collaborated across teams to improve project workflows and documentation accuracy.

Senior Marketing & Strategic Alliances Manager at MAK Technology

September 1, 2024 - Present

Led digital marketing strategy and omnichannel campaigns across APAC and EMEA, driving 90% growth in MQLs and enterprise pipeline expansion. Developed content marketing assets including campaign messaging, sales enablement collateral, blogs, and digital promotional materials aligned to AI and sustainability-focused solutions. Managed regional brand campaigns and flagship events including GITEX Global 2024, generating 200+ enterprise leads through targeted digital engagement initiatives. Collaborated with creative, product, and sales teams to deliver website enhancements, marketing playbooks, and customer-focused digital experiences. Implemented analytics dashboards and campaign reporting frameworks to optimize lead generation, ROI tracking, and audience engagement performance.

Senior Advisor , Partner & Channel Marketing at Dell Technologies | Southeast Asia

March 1, 2021 - August 31, 2023

Led integrated brand awareness and digital campaign execution across 12 ASEAN markets, delivering 136% pipeline growth and USD 1.1M+ influenced opportunities. Directed large scale digital first events with 10,000+ registrations and 3,500+ attendees, improving customer engagement and campaign reach. Developed promotional assets, executive presentations, customer messaging, and digital content aligned to regional GTM initiatives. Collaborated cross functionally with sales, product, PR, and digital teams to execute multi-channel campaigns and customer engagement programs. Improved campaign performance through marketing automation, audience segmentation, and analytics driven optimization strategies.

Advisor Field & Partner Marketing at Dell Technologies | Asia Emerging Markets

September 1, 2019 - March 31, 2021

Executed multi-channel digital marketing campaigns across emerging APAC markets, contributing to 698% pipeline growth and 149% revenue conversion. Managed website content, webinar campaigns, email marketing initiatives, and partner led digital engagement activities across enterprise audiences. Supported campaign reporting, market analysis, and content localization initiatives to strengthen regional brand consistency and engagement.

Commercial Marketing Manager at Dell Technologies | Pakistan

July 1, 2016 - September 30, 2019

Increased market share by 17% through integrated awareness campaigns, localized content strategies, and customer engagement initiatives. Drove 10.7% customer acquisition growth through targeted digital campaigns, audience segmentation, and optimized messaging strategies. Developed sales collateral, promotional campaigns, and partner marketing assets to support regional GTM execution and customer outreach.

Channel Sales & GTM Manager at IBM | Pakistan

June 1, 2015 - April 30, 2016

Delivered USD 2.6M in channel revenue through coordinated marketing campaigns, partner engagement, and customer focused sales initiatives. Supported campaign execution, customer communications, and regional promotional activities across enterprise accounts.

Business Analyst at Nokia Siemens Networks | Pakistan

November 1, 2010 - March 31, 2013

Conducted business and operational analysis initiatives that improved forecasting accuracy by 24% and strengthened reporting processes. Supported cross functional project coordination, reporting analysis, and operational improvement initiatives across telecom infrastructure programs.