Ella Wilkins

AWARDS (F1 IN SCHOOLS LENOVO NATIONAL CHAMPIONSHIP WINNERS 2025 - TEAM ECHO) (F1 IN SCHOOLS STEM RACING REGIONAL CHAMPIONSHIP WINNERS 2026 - TEAM NOVA) Collaborated with a mixed student team to develop their brand identity, design and build a high-impact pit displays in 2025 and 2026, and provide ongoing presentation coaching, design consultation, and content strategy support. The team placed 1st out of 44 teams with no prior experience and qualified for the Aramco F1 in Schools Singapore World Championship.

Driving marketing and brand efforts for an Insurtech startup delivering cybersecurity and insurance services via a mobile app. Managing social media platforms across Facebook, Instagram, Tiktok, Bluesky, Twitter and LinkedIn, with full autonomy over content creation, scheduling, and engagement. Assessing marketing analytics through multiple CRM systems to develop successful marketing strategy implementations. Collating data for market research to support brand positioning, audience targeting, email marketing and strategic planning. Developing and managing the creative strategy to identify new content opportunities that support marketing and brand objectives through concept to delivery. Researching and collating influencer research and key trends for partner marketing strategy. Setting up and optimising Google Ad and Meta Ad campaigns aligned with business goals and target demographics, managing a monthly $10,000+ budget.

Designing and building functional and optimised websites on Squarespace or WordPress for clients. Providing a full suite of graphic design and marketing services to startups and struggling businesses. Producing content and writing blog posts on funding, startups, business plans, marketing, and social media. Managing social media platforms for clients on Facebook, Instagram, and LinkedIn. Implementing keyword research for the company website, content, and SEO. Driving business growth through the strategic management of paid campaigns across Google Ads.