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I’m a freelance marketing and brand content specialist who builds brand positioning, content strategy, and social media systems—then takes them through production and delivery end to end. I work remotely and asynchronously, from scoping and pricing to campaign execution, revisions, and final delivery.…

ARZU KARABAYIR

Marketing Consultant, Brand Strategist, Content Strategist, +2

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I’m a freelance marketing and brand content specialist who builds brand positioning, content strategy, and social media systems—then takes them through production and delivery end to end. I work remotely and asynchronously, from scoping and pricing to campaign execution, revisions, and final delivery.…

Available to hire

I’m a freelance marketing and brand content specialist who builds brand positioning, content strategy, and social media systems—then takes them through production and delivery end to end. I work remotely and asynchronously, from scoping and pricing to campaign execution, revisions, and final delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Turkish

Fluent

English

Advanced

Work Experience

Founder & Marketing Consultant — Zuzu Labs (Creative Marketing Studio) at Zuzu Labs

June 1, 2025 - Present

Advise clients on brand positioning, content strategy, and social media direction, then execute campaigns end to end. Translate positioning into brand identity systems, content formats, and platform-specific social media frameworks. Produce campaign visuals and short-form video using AI-assisted workflows to reduce cost and lead time. Manage the full client cycle independently, including scoping, proposals, pricing, timelines, revision rounds, and delivery via remote async communication.

Founder & Marketing Consultant at Zuzu Labs (Creative Marketing Studio)

June 1, 2025 - Present

Advise clients on brand positioning, content strategy, and social media direction, then execute campaigns end to end. Translate positioning into brand identity systems and platform-specific social media frameworks. Produce campaign visuals and short-form video using AI-assisted workflows to reduce lead time and external shoot costs. Independently run the full client cycle including scoping, proposals, pricing, timelines, revision rounds, and delivery via remote asynchronous coordination.

Operations Specialist at Mare Supply and Services

May 1, 2025 - September 1, 2025

Coordinated multi-party operational processes across suppliers, logistics partners, and internal teams under tight delivery timelines. Maintained structured order and inventory tracking to support on-time delivery.

Marketing Associate (Contract) at Informa Markets

August 1, 2024 - November 1, 2024

Executed international B2B trade fair campaigns end to end, coordinating timelines, materials, and deliverables with external agencies and internal teams across digital, email, and on-site touchpoints. Monitored campaign performance and supported exhibitor engagement and visitor acquisition initiatives.

Sales Coordination Assistant, Head Office at QNB Finansbank

April 1, 2023 - October 1, 2023

Tracked sales KPIs and prepared recurring performance reports covering 7 branches/regions. Translated data into actionable insights for management and cross-functional teams.

E-Commerce Intern at Live to Bloom

June 1, 2022 - August 1, 2022

Managed product content, newsletters, and social media updates. Analyzed customer behavior and sales metrics to support conversion and merchandising decisions.

Sales & Marketing Assistant at ID3 Software

August 1, 2020 - February 1, 2021

Conducted market and competitor analyses to identify growth opportunities. Managed CRM updates, pipeline performance, and proposals.

Education

MSc, Marketing at Marmara University

September 1, 2025 - July 23, 2026

BBA, Business Administration at Yildiz Technical University

September 1, 2019 - July 1, 2024

MSc, Marketing at Marmara University

September 1, 2025 - July 23, 2026

BBA, Business Administration at Yildiz Technical University

September 1, 2019 - July 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Retail, Software & Internet, Consumer Goods, Travel & Hospitality, Other, Transportation & Logistics