Senior Full-Stack CMS Developer with 6+ years of experience, including a leadership role at Tripshepherd, where I architect, mentor, and deliver production-grade WordPress platforms. Proven track record in setting coding standards, leading peer reviews, and guiding cross-functional engineering teams. Built and scaled platforms serving tens of thousands of concurrent users, including a custom multi-vendor partner portal now handling 70% of a tourism brand's total bookings. Deep expertise in custom plugin/theme development from scratch, WooCommerce, REST APIs, cloud infrastructure (AWS, Firebase), performance engineering (Core Web Vitals), and DNS/hosting management. Strong communicator comfortable liaising with clients and third-party IT providers for migrations and technical handovers.…

Asaad Qamar

Senior Full-Stack CMS Developer with 6+ years of experience, including a leadership role at Tripshepherd, where I architect, mentor, and deliver production-grade WordPress platforms. Proven track record in setting coding standards, leading peer reviews, and guiding cross-functional engineering teams. Built and scaled platforms serving tens of thousands of concurrent users, including a custom multi-vendor partner portal now handling 70% of a tourism brand's total bookings. Deep expertise in custom plugin/theme development from scratch, WooCommerce, REST APIs, cloud infrastructure (AWS, Firebase), performance engineering (Core Web Vitals), and DNS/hosting management. Strong communicator comfortable liaising with clients and third-party IT providers for migrations and technical handovers.…

Available to hire

Senior Full-Stack CMS Developer with 6+ years of experience, including a leadership role at Tripshepherd, where I architect, mentor, and deliver production-grade WordPress platforms. Proven track record in setting coding standards, leading peer reviews, and guiding cross-functional engineering teams. Built and scaled platforms serving tens of thousands of concurrent users, including a custom multi-vendor partner portal now handling 70% of a tourism brand’s total bookings. Deep expertise in custom plugin/theme development from scratch, WooCommerce, REST APIs, cloud infrastructure (AWS, Firebase), performance engineering (Core Web Vitals), and DNS/hosting management. Strong communicator comfortable liaising with clients and third-party IT providers for migrations and technical handovers.

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Skills

Experience Level

CSS
Expert
WordPress
Expert
Web Design
Expert
Tailwind
Expert
React JS
Expert
PHP
Expert
JavaScript
Expert
HTML5
Expert
Elementor
Expert
GitHub
Expert
WooCommerce
Expert
MySQL
Expert
GraphQL
Expert
SQL
Expert
AWS
Expert
SEO
Expert
Docker
Intermediate
XML
Intermediate
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Language

English
Fluent

Work Experience

Full-Stack WordPress Developer at Tripshepherd
January 2, 2023 - Present
•Engineered a secure Partner Portal, integrating Firebase Authentication and Firestore for user management and data handling. • Integrated GraphQL API with WordPress to fetch, store, and dynamically display data in custom post types. • Developed an SQL query builder to automate client feedback processes, streamlining operations. • Deployed and managed WordPress websites on AWS Lightsail. • Created comprehensive technical documentation for code and work flows.
Senior Web Developer (Technical Lead) at Trip Shepherd
January 1, 2023 - Present
Lead architecting, development, and deployment of a custom multi-vendor partner portal from scratch, including full CRUD order management, role-based sub-user dashboards, vendor access controls, and payout/reconciliation logic, now driving 70% of the company's bookings. Set and enforced WordPress coding standards across the engineering team, conducted regular code reviews, and introduced structured pull-request workflows. Designed end-to-end architecture with a custom WordPress theme and plugins, real-time data layer, AWS Lightsail hosting, and Hasura GraphQL sync, enabling efficient multi-party integrations. Implemented performance optimizations for tourism sites, including advanced caching, deferred asset loading, and optimized queries, achieving strong Core Web Vitals. Managed hosting, DNS, and multi-stage deployments, plus domain/server migrations. Developed Gutenberg blocks with reusable components, boosting organic booking conversions, and leveraged AI tooling to accelerate plugi
Full-Stack WordPress Developer at IKONIC Solutions
January 1, 2022 - December 1, 2022
Developed custom WordPress plugins and WooCommerce extensions from scratch for high-traffic e-commerce platforms, avoiding heavy page builders in favor of clean, hand-crafted solutions. Engineered WooCommerce order flows with custom checkout logic, product variations, and third-party payment gateway integrations (Stripe, PayPal, Apple Pay, Google Pay). Built REST API endpoints for decoupled WordPress/React frontends, delivering a clean separation between data and presentation layers. Implemented frontend performance optimizations (JS lazy loading, script deferral, inline critical CSS) that measurably improved Core Web Vitals. Enforced security hardening standards and conducted regular code audits across all managed WordPress installations.
WordPress Developer at Morosoft Technologies
April 1, 2019 - January 1, 2022
Built custom WordPress themes and plugins for clients across the UAE, US, and APAC, delivering a 40% increase in lead generation for dental-sector clients through architecture and UX improvements. Developed REST APIs powering WooCommerce/React headless frontends, adopting a decoupled, performance-focused architecture. Implemented structured data (schema markup), XML sitemaps, hreflang, and technical SEO across multi-regional, multi-currency builds. Managed full-cycle project delivery in agile sprints using Git/GitHub, including code reviews and version-controlled deployments.

Education

Add your educational history here.

Qualifications

WordPress Developer
January 15, 2019 - March 1, 2019
PHP Expert
April 1, 2019 - May 15, 2019

Industry Experience

Software & Internet, Professional Services
    Krispy Kruncy

    Krispy Kruncy is a fast food restaurant chain operating in Louisiana, USA. Having over 50 branches Krispy Kruncy wants to strengthen its brand digit presence. The purpose of getting in touch with me was to redesign the complete website as the old one was not engaging and lacked modern-day smooth useability features.

    The development process began with detailed consultations to understand the client’s vision and requirements.

    Key Points: Real-time Instagram Integration, Menu Listing, Branches Map Integration, Partner Onboarding, Branch Selling Process