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Hi, I'm Asyraf Abu Bakar, a Digital Marketing Specialist with a strong background in crafting engaging social media and content strategies. I've successfully helped SMEs boost their brand visibility and customer engagement through platforms like Meta Ads and Canva. I enjoy creating localized digital content that really connects with communities and makes a positive impact. I'm passionate about enhancing digital presence, especially for community-driven brands like coffee shops, by developing tailored, visual, and engaging narratives. I work efficiently with remote teams and love streamlining processes to improve productivity and results. Let's create something great together!…Hi, I'm Asyraf Abu Bakar, a Digital Marketing Specialist with a strong background in crafting engaging social media and content strategies. I've successfully helped SMEs boost their brand visibility and customer engagement through platforms like Meta Ads and Canva. I enjoy creating localized digital content that really connects with communities and makes a positive impact. I'm passionate about enhancing digital presence, especially for community-driven brands like coffee shops, by developing tailored, visual, and engaging narratives. I work efficiently with remote teams and love streamlining processes to improve productivity and results. Let's create something great together!

Asyraf Abu Bakar

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Asyraf Abu Bakar, a Digital Marketing Specialist with a strong background in crafting engaging social media and content strategies. I've successfully helped SMEs boost their brand visibility and customer engagement through platforms like Meta Ads and Canva. I enjoy creating localized digital content that really connects with communities and makes a positive impact. I'm passionate about enhancing digital presence, especially for community-driven brands like coffee shops, by developing tailored, visual, and engaging narratives. I work efficiently with remote teams and love streamlining processes to improve productivity and results. Let's create something great together!…Hi, I'm Asyraf Abu Bakar, a Digital Marketing Specialist with a strong background in crafting engaging social media and content strategies. I've successfully helped SMEs boost their brand visibility and customer engagement through platforms like Meta Ads and Canva. I enjoy creating localized digital content that really connects with communities and makes a positive impact. I'm passionate about enhancing digital presence, especially for community-driven brands like coffee shops, by developing tailored, visual, and engaging narratives. I work efficiently with remote teams and love streamlining processes to improve productivity and results. Let's create something great together!

Available to hire

Hi, I’m Asyraf Abu Bakar, a Digital Marketing Specialist with a strong background in crafting engaging social media and content strategies. I’ve successfully helped SMEs boost their brand visibility and customer engagement through platforms like Meta Ads and Canva. I enjoy creating localized digital content that really connects with communities and makes a positive impact.

I’m passionate about enhancing digital presence, especially for community-driven brands like coffee shops, by developing tailored, visual, and engaging narratives. I work efficiently with remote teams and love streamlining processes to improve productivity and results. Let’s create something great together!

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Malay

Fluent

Work Experience

Remote Growth & Digital Ops Consultant at Self Employed

January 1, 2023 - June 7, 2024

Developed SOPs that improved team efficiency and were adopted by real teams. Designed and implemented WhatsApp-based CRM flows, enhancing customer engagement and streamlining communication. Led META Ads strategy across B2B and B2C funnels while integrating creative content elements to boost digital engagement. Streamlined remote collaboration, approvals, and project execution across distributed teams, improving workflow efficiency and reducing turnaround time.

Ads & Support Specialist Remote at Adsolution Digital Marketing

February 1, 2022 - August 31, 2023

Managed Meta Ads configurations and ensured campaign quality control, leading to improved ad performance and customer engagement. Provided internal support on feedback management and audience testing using Trello, resulting in enhanced team collaboration and more targeted audience insights. Conducted performance reviews and refined ad flows using CRM tools, leading to better customer interaction and increased ad effectiveness.

Project Lead Growth & Marketing Strategy Remote at BossBill Digital Empire

November 1, 2021 - December 31, 2023

Delivered marketing execution and learner support for a design-focused eLearning platform serving SMEs, resulting in increased user engagement and satisfaction. Built and refined email funnels, segmentation flows, and campaign messages for improved engagement. Managed chat and email queries and feedback loops with empathy and efficiency, enhancing customer satisfaction and reducing response times. Led task alignment across 7 remote teammates in asynchronous workflows using Trello, resulting in improved team productivity and project completion rates.

Managing Director at Amzex Global Sdn. Bhd.

September 1, 2021 - December 31, 2023

Led strategic planning and operational restructuring across departments, resulting in streamlined processes and improved departmental efficiency. Designed SOP frameworks and aligned leadership teams around vision and execution, enhancing team collaboration and operational consistency. Evaluated major investment decisions using Apollo.io and led business model pivots, resulting in increased profitability and market adaptability. Implemented performance reviews and improved team accountability, leading to enhanced employee performance and goal achievement.

Marketing & Campaign Manager Remote at Bodywork Resources (Wootmedia Digital Agency)

August 1, 2021 - December 31, 2023

Planned and executed integrated social media campaigns across platforms, emphasizing engaging content creation that resonates with lifestyle and café culture. Built campaign templates, team SOPs, and client tracking systems, streamlining processes and improving team efficiency. Delivered measurable results by improving lead quality, reducing workload, and increasing campaign clarity. Supported over 30 SMEs and product-based brands across multiple verticals.

Marketing Executive Remote at AAINOR Sdn. Bhd.

April 1, 2021 - January 31, 2022

Managed Meta Ads configurations and ensured campaign quality control, resulting in improved ad performance and customer engagement. Provided internal support on feedback management and audience testing. Conducted performance reviews and refined ad flows using Trello and Chatfuel, leading to better customer interaction and increased campaign effectiveness.

Managing Director at Genbryl Enterprise

June 1, 2020 - December 31, 2023

Coordinated cross-border marketing execution in Malaysia, Brunei, and ASEAN, enhancing regional brand visibility. Managed client onboarding, fulfillment tracking, vendor liaising, and campaign logistics, improving customer satisfaction and operational efficiency. Developed internal documentation and lightweight admin systems under lean startup conditions, streamlining processes and reducing administrative overhead.