Product Lead, Digital Products & Growth at Venus Remedies Limited

Acted as the organisation’s analytics and tagging SME, owning GA4 property architecture, event schemas (recommended and custom), Consent Mode v2, cross‑domain and enhanced measurement, and implementing robust QA (preview/debug, Tag Assistant, test containers) and data‑layer specifications, piloted server‑side GTM for higher signal quality using CDP like Segment and Rudderstack, making use of First-party data for audience creation and targeting. Owned the complete architecture of the CDPs from the sources (client side and server side data attributes) to Destination (like Meta pixel, GA4, Meta and Google Ads, Amplitude, Fullstory etc) achieving 0 impact on website speed. • Built Google Data Studio performance dashboards, Mixpanel & Amplitude charts, fed by GA4, Sheets and BigQuery, standardised KPI definitions (sessions, engaged sessions, CVR, nCPA, ROAS, LTV) and weekly MBR/ QBR cadences to shorten insight-to-action cycles, improved campaign pacing and reduce ad-hoc requests by 40% through stakeholder enablement while providing an end-to-end view for decision-makers. • Managed the GA4 BigQuery export, created scheduled queries for funnel and attribution views, applied partitioning and cost controls, and blended CRM/CDP cohorts to surface audience insights and health trends, completed deep-dives into acquisition performance to guide budget and creative shifts. • Ensured secure delivery of audience data to paid and owned channels in line with internal data-protection policy, Consent Mode v2 and Privacy Act alignment, joined first-party CRM/CDP segments (customer.io + Freshworks cohorts) with Google/Meta audiences to improve retargeting CVR by 15% under brand-safety and frequency controls. • Partnered with content and design to embed digital insights into editorial calendars, Annual reports, landing pages and UX flows, running continuous test-and-learn across copy, offers, layouts and IA that contributed to 70% CVR uplift and approx. 50% engagement lift, applied SEO fundamentals and led setup/optimisation of GA4 conversions/goal mapping for key properties and used GSC to optimised the website. • Managed the GTM tag portfolio—GA4 configs/events, Google Ads/CM floodlights, Meta Pixel and UTM/autotagging hygiene—while coordinating with media and web agencies to safeguard attribution and experimentation, introduced container environments and governance to reduce tracking regressions. • Collaborated with media teams to validate Google Ad Manager placements, line items and creative QA, aligning GAM↔GTM↔GA4 so reach, frequency and conversion stitching remained accurate, partnered on integrated campaigns across digital and traditional media to ensure consistent measurement. • Implemented CDP + lifecycle automation for retention campaigns (Segment or RudderStack into Customer.io, Twilio/WhatsApp) to unify first-party data across paid and owned channels, launching onboarding, win-back and replenishment journeys that lifted retention by 60% and reduced churn by

Community Service Volunteer at Takanini Gurudwara

Coordinated rosters and donations, demonstrating stakeholder communication and time management.