Multi-disciplined Senior Graphic Designer, Brand Communication Specialist, Creative Project Manager, & Social Media & Digital Marketing 10 years of experience | BA Graphic Design | UX/UI Certification…

Ashley St. John

PRO

Multi-disciplined Senior Graphic Designer, Brand Communication Specialist, Creative Project Manager, & Social Media & Digital Marketing 10 years of experience | BA Graphic Design | UX/UI Certification…

Available to hire

Multi-disciplined Senior Graphic Designer, Brand Communication Specialist, Creative Project Manager, & Social Media & Digital Marketing

10 years of experience | BA Graphic Design | UX/UI Certification

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Language

English
Fluent

Work Experience

Lead Visual Merchandiser at Target
July 31, 2022 - Present
• Leads weekly and seasonal campaign visuals and narratives across multiple departments. • Partners with store directors and regional creative leadership to align brand expression and message clarity. • Trains and standardizes high-priority campaign execution using visual and UX design principles. • Deploys creative resourcing, timelines, workload organization, and campaign accountability across distributed teams. • Execute multi-channel brand storytelling through in-store campaigns, customer-centric visual experiences, and strategic product narratives that align with national brand voice. • Analyze customer engagement behaviors in retail environments to inform placement, messaging, and emotional resonance. • Train teams in strong brand presentation, communication tone, and consumer-first decision-making.
Graphic Design Contractor at Certiport (Pearson)
July 31, 2025 - Present
• Designed digital UI graphics, in 7 different languages, supporting global certification programs. • Interpreted complex content and transformed it into clear, student-friendly visuals, utilizing Adobe Illustrator. • Followed strict design systems and components to maintain consistency across multi-language assets. • Collaborated with product teams to iterate quickly in a fast-moving environment.
Founder, Creative Director, Graphic Designer at Ashley St. John Yoga
June 28, 2023 - September 23, 2025
• Built and evolved brand positioning, voice, audience journeys, and multichannel communication strategy. • Owned full content planning and editorial calendars, trend-aware storytelling, audience segmentation, and engagement loops. • Designed and copy-edited long-form brand and curriculum documents for national submission and approval. • Developed lifecycle automation experiences including lead-magnet nurture loops, class booking paths, community messaging, and educational content strategy. • Reviewed behavioral analytics, A/B tested landing page messaging and iterated content pathways informed by user friction, clarity, readability, and engagement.

Education

Bachelor of Arts in Graphic Design at Bellevue University
August 30, 2022 - August 17, 2025
(Cum Laude) - Key course: Brand Identity, User Design, Web Design, Psychology
Bachelor of Arts in Graphic Design at Bellevue University
August 1, 2022 - August 1, 2025

Qualifications

UX/UI Design Certification
November 1, 2025 - December 1, 2025
Bachelor of Arts
August 3, 2022 - August 17, 2025
BA in Graphic Design

Industry Experience

Retail, Professional Services, Education, Consumer Goods, Media & Entertainment, Other, Software & Internet
    uniE621 Instructional Manual Design
    Goal: Write and gather mass amounts of information & design a manual that translates the information into easy-to-understand visuals. I developed and designed a comprehensive 200-hour Yoga Alliance-registered teacher training program from the ground up. This included writing the curriculum, organizing every learning module in a detailed spreadsheet to meet national registration standards, and transforming that complex content into an engaging, visually clear manual for trainees. The finished manual balances educational depth with clean, approachable design, making a large amount of information easy for students to navigate, absorb, and apply throughout their certification journey. instructionaldesign instructionalmanual manualdesign educationaldesign…
    uniE621 Social Media Assets
    In running my business for 10 years I was responsible for the creation, design, and execution of social media assets. These assets had multiple purposes; From education to event marketing. The execution of social media posts were strategically planned and posted via a social media calendar.…
    uniE621 Album Cover Design
    GOALS Create an emotionally resonant and stylistically cohesive album jacket that visually represents the artist’s acoustic and bohemian sound. AUDIENCE Listeners of folk and indie-acoustic music who appreciate earthy aesthetics, poetic lyrics, and tangible, tactile album design.​​​​​​​ DELIVERABLES • Full exterior and interior jacket design • Custom typography for artist name • Landing page & merchandise design Full Project Here: https://www.twine.net/signin albumcoverdesign printdesign customtypography…
    uniE621 Brand Identity
    GOALS • Build a strong, quirky-yet-classy brand identity • Design a full food truck wrap and branded packaging • Enhance user experience with a clean & simple mobile-friendly digital menu that customers can visit while standing in the anticipated long lines • Create a brand presence that feels inclusive, cool, and memorable AUDIENCE The Orange Penguin is designed to appeal to adventurous eaters from all walks of life (i.e. students, professionals, weekend wanderers) This brand is for anyone who enjoys creative, affordable street food and values personality and convenience in their dining experience​​​​​​​ DELIVERABLES • Primary logo with logo-mark and type, plus alternate version • Full brand identity kit and usage guidelines • Food truck wrap design using the “kit of parts” • Branded takeaway bag and drink cup • Mobile menu screen mockup tied to a scannable QR code on the truck Full Project Here: https://www.twine.net/signin branddesign logodesign branding brandidentity…
    uniE621 Book Cover Design
    GOALS Design two visually cohesive book jackets or selected titles by Claire Messud, utilizing imagery and custom typography. The covers should feel stylistically unified as a collection while still speaking to each book’s unique narrative. AUDIENCE Avid readers and literary fiction enthusiasts who are drawn to reflective storytelling. The goal was to appeal to a visually driven, design-conscious book market while honoring the literary depth of Claire Messud’s work.​​​​​​​​​​​​​​ DELIVERABLES • Two full book jacket designs (front, spine, inside flaps, and back) • Original artwork overlays • Distinctive typography for each title • Cohesive visual system between covers • Book marks for advertising of each book Full Project Here: https://www.twine.net/signin bookcoverdesign bookcover editorialdesign printdesign layoutdesign…
    uniE621 Article Website & UX Experience
    GOALS Design a digital magazine website for mobile use. The site would function as a publication platform for articles centered around the topic of interior design, including all structural and visual components of a professional magazine website. AUDIENCE This website is designed for readers who are curious, thoughtful, and interested in learning more about interior design. The project targets users who enjoy well-curated editorial content with an elevated, visually immersive experience. DELIVERABLES • Fully functional mobile website • Incorporation of modals • Filter functionality Full Project Here: https://www.twine.net/signin uxdesign webdesign figmadesign figma landingpagedesign functionalmobile mobilewebsite…
    uniE621 UX Design | Mobile Restaurant Menu
    GOALS Design a high-end, modern café menu that reflects the elevated yet earthy aesthetic of a café in the New Mexico desert. The menu should feel minimalist and refined, with visual cues that reflect the region’s natural palette (particularly rich reds, copper tones, and desert neutrals). Layout and typography should enhance readability while reinforcing the brand’s values of confidence, sustainability, and sensibility. AUDIENCE Design-conscious diners, tourists, and locals in the upscale arts-and-culture districts of New Mexico. Redsmith Café caters to guests who appreciate farm-to-table menus, artful presentation, and a peaceful, thoughtfully designed environment.​​​​​​​​​​​​​​ DELIVERABLES • Full café menu mockup (print) • Online order system & menu design (mobile) • In-situation mockups for presentation • Style and brand direction (color palette, type, visual elements) Full Project Here: https://www.twine.net/signin uxdesign uidesign mobilewebdesign mobileappdesign mobilemenu restaurantmenu…
    uniE621 Magazine Article Spread
    GOALS Design a magazine article spread that thoughtfully pairs original content with compelling visuals, rooted in a clear, audience-specific aesthetic. The goal was to develop a two-page feature that reflects the visual language, layout strategies, and tone of a selected publication. AUDIENCE Two unique reader demographics were considered. One aligned with the slow-living, artistic sensibilities of Kinfolk, and the other geared toward the active, coastal-lifestyle readers of Session for Water Lovers.​​​​​​​ DELIVERABLES • Two distinct article spread designs (Kinfolk-inspired & Session-inspired) • In-situation mockups for editorial presentation + Bonus: postcard insert Full Project Here: https://www.twine.net/signin magazinelayoutdesign editorialdesign printdesign layoutdesign…
    uniE621 Event Poster Design
    Exhibit advertising poster for museum with QR code integration. Largeformatprint printdesign layoutdesign Full project here: https://www.twine.net/signin…
    uniE621 Infographic Design
    GOALS Design an infographic poster that introduces and educates viewers about designer and photographer Lillian Bassman. A grid-based structure, limited color palette, and strong typographic hierarchy were required. AUDIENCE Design students, educators, and museum or gallery visitors seeking an accessible yet artful overview of a notable 20th-century visual artist.​​​​​​​​​​​​​​ DELIVERABLES • Large-format infographic poster • Large-format event advertisement poster with QR code • In-situation poster mockups for presentation • Landing page to connect to QR code for viewers to purchase tickets • Visual style direction (type hierarchy, color palette, illustration elements) Full Project Here; https://www.twine.net/signin infographic largeformatprint printdesign layoutdesign…
    uniE621 Food Truck Wrap Design
    GOALS • Build a strong, quirky-yet-classy brand identity • Design a full food truck wrap and branded packaging • Enhance user experience with a clean & simple mobile-friendly digital menu that customers can visit while standing in the anticipated long lines • Create a brand presence that feels inclusive, cool, and memorable Full project here: https://www.twine.net/signin branding foodtruckwrap foodtruckdesign vehiclewrapdesign printdesign logodesign…