Jeopardy Reel — 168K Views, Loved by The Kardashians
Ashton Steele
Published
Objective: create a playful, social-first video highlighting that luxury wedding planner Mindy Weiss was featured as an answer on the TV show Jeopardy! The content combined Jeopardy themes with pop culture memes and internet trends to make the moment lighthearted, funny, and instantly shareable.
My Role:
Concepted and produced a meme-driven social media video
Edited with Jeopardy clips, GIFs, and trending internet references
Crafted playful captions and optimized the post for engagement
Tailored pacing and tone to capture attention quickly and maximize shares
Results:
168,000 views on Instagram
6,074 likes
429 comments
Audience reaction was overwhelmingly positive, including comments from Kim Kardashian, Khloé Kardashian, and Kris Jenner!