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Hi, I’m Asia Ferguson—a creative, results-driven marketing automation specialist and web designer who loves blending strategy with execution. I excel at building high-performing HubSpot workflows, designing user-friendly landing pages, and crafting emails that convert. I’m known for clean, scalable solutions, attention to detail, and solving problems through smart, data-informed decisions. Throughout my career I’ve managed complex, cross-functional projects and partnered with stakeholders to align audience, message, and timing across the funnel. I’m comfortable across platforms like HubSpot, WordPress, Webflow, and Mailchimp, and I continuously optimize campaigns using analytics and iterative testing. I’m passionate about UX/UI, accessible design, and delivering digital experiences that drive measurable results.…Hi, I’m Asia Ferguson—a creative, results-driven marketing automation specialist and web designer who loves blending strategy with execution. I excel at building high-performing HubSpot workflows, designing user-friendly landing pages, and crafting emails that convert. I’m known for clean, scalable solutions, attention to detail, and solving problems through smart, data-informed decisions. Throughout my career I’ve managed complex, cross-functional projects and partnered with stakeholders to align audience, message, and timing across the funnel. I’m comfortable across platforms like HubSpot, WordPress, Webflow, and Mailchimp, and I continuously optimize campaigns using analytics and iterative testing. I’m passionate about UX/UI, accessible design, and delivering digital experiences that drive measurable results.

Asia Ferguson

Web Designer, Web Developer, Marketing Automation Specialist, +3

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Hi, I’m Asia Ferguson—a creative, results-driven marketing automation specialist and web designer who loves blending strategy with execution. I excel at building high-performing HubSpot workflows, designing user-friendly landing pages, and crafting emails that convert. I’m known for clean, scalable solutions, attention to detail, and solving problems through smart, data-informed decisions. Throughout my career I’ve managed complex, cross-functional projects and partnered with stakeholders to align audience, message, and timing across the funnel. I’m comfortable across platforms like HubSpot, WordPress, Webflow, and Mailchimp, and I continuously optimize campaigns using analytics and iterative testing. I’m passionate about UX/UI, accessible design, and delivering digital experiences that drive measurable results.…Hi, I’m Asia Ferguson—a creative, results-driven marketing automation specialist and web designer who loves blending strategy with execution. I excel at building high-performing HubSpot workflows, designing user-friendly landing pages, and crafting emails that convert. I’m known for clean, scalable solutions, attention to detail, and solving problems through smart, data-informed decisions. Throughout my career I’ve managed complex, cross-functional projects and partnered with stakeholders to align audience, message, and timing across the funnel. I’m comfortable across platforms like HubSpot, WordPress, Webflow, and Mailchimp, and I continuously optimize campaigns using analytics and iterative testing. I’m passionate about UX/UI, accessible design, and delivering digital experiences that drive measurable results.

Available to hire

Hi, I’m Asia Ferguson—a creative, results-driven marketing automation specialist and web designer who loves blending strategy with execution. I excel at building high-performing HubSpot workflows, designing user-friendly landing pages, and crafting emails that convert. I’m known for clean, scalable solutions, attention to detail, and solving problems through smart, data-informed decisions.

Throughout my career I’ve managed complex, cross-functional projects and partnered with stakeholders to align audience, message, and timing across the funnel. I’m comfortable across platforms like HubSpot, WordPress, Webflow, and Mailchimp, and I continuously optimize campaigns using analytics and iterative testing. I’m passionate about UX/UI, accessible design, and delivering digital experiences that drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist (Freelance) at Self-employed / Freelance

January 1, 2024 - Present

Segment audiences by lifecycle stage, behavior, and intent; partner with stakeholders to align audience, message, and timing across the funnel. Write subject lines and conversion-focused body copy in a consistent brand voice. Leverage social media to build authentic brand engagement. Use analytics to monitor performance and fine-tune campaign strategies. Create workflows to enroll segments, branch on engagement, and update contact properties for attribution in HubSpot and Mailchimp. Create modular copy blocks for newsletters, promos, and nurtures to speed production and reuse. Map the competitive landscape and segment direct/indirect rivals by ICP, use case, and pricing model.

Marketing Automation Technology Specialist at Creation Agency

January 1, 2025 - October 21, 2025

Managed multiple HubSpot accounts, creating high-converting landing pages, email campaigns, and automated workflows. Built performance dashboards, managed data hygiene, and maintained contact segmentation. Designed and optimized email campaigns and workflows using additional platforms such as Customer.io and Mailchimp. Contributed to website development and maintenance in WordPress and Webflow, ensuring design integrity and functionality.

Web Developer at STRATACACHE

January 1, 2020 - October 21, 2025

Developed and optimized interactive touchscreen experiences using HTML, CSS, and PHP. Collaborated with creative teams to deliver engaging, user-focused digital solutions. Integrated client and database data into responsive, seamless user experiences. Maintained and updated WordPress sites to ensure consistent branding and functionality. Convert client goals and preferences into actionable solutions.

Freelance Digital Marketing Specialist at Self-Employed / Freelance

January 1, 2024 - Present

Segment audiences by lifecycle stage, behavior, and intent using dynamic lists and exclusion logic. Partner with stakeholders to align audience, message, and timing across the funnel. Write subject lines, preheaders, and conversion-focused body copy in a consistent brand voice. Leverage social media to build authentic brand engagement. Use analytics to monitor performance and fine-tune campaign strategies. Create workflows to enroll segments, branch on engagement, and update contact properties for attribution in HubSpot and Mailchimp. Create modular copy blocks for newsletters, promos, and nurtures to speed production and reuse. Map the competitive landscape and segment direct/indirect rivals by ICP, use case, and pricing model.

Marketing Automation Technology Specialist at Creation Agency

January 1, 2025 - October 21, 2025

Web Developer at STRATACACHE

January 1, 2020 - October 21, 2025

Developed and optimized interactive touchscreen experiences using HTML, CSS, and PHP. Collaborated with creative teams to deliver engaging, user-focused digital solutions. Integrated client and database data into responsive, seamless user experiences. Maintained and updated WordPress sites to ensure consistent branding and functionality. Converted client goals and preferences into actionable solutions.