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I'm a tech-savvy digital marketer with a unique background in electrical engineering and the creative arts. I specialize in translating complex tech solutions — including AI tools — into compelling, human-centered campaigns for the F&B and retail sectors. I work with an intrapreneurial mindset, running end-to-end digital campaigns that optimize ROI and leverage Gen AI tools for rapid content scaling. I'm passionate about launching non-traditional viral video strategies on TikTok and Reels, growing communities, and turning engagement into lasting relationships.…I'm a tech-savvy digital marketer with a unique background in electrical engineering and the creative arts. I specialize in translating complex tech solutions — including AI tools — into compelling, human-centered campaigns for the F&B and retail sectors. I work with an intrapreneurial mindset, running end-to-end digital campaigns that optimize ROI and leverage Gen AI tools for rapid content scaling. I'm passionate about launching non-traditional viral video strategies on TikTok and Reels, growing communities, and turning engagement into lasting relationships.

Amos Lau

Marketing Strategist, Content Creator, Video Editor, +4

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I'm a tech-savvy digital marketer with a unique background in electrical engineering and the creative arts. I specialize in translating complex tech solutions — including AI tools — into compelling, human-centered campaigns for the F&B and retail sectors. I work with an intrapreneurial mindset, running end-to-end digital campaigns that optimize ROI and leverage Gen AI tools for rapid content scaling. I'm passionate about launching non-traditional viral video strategies on TikTok and Reels, growing communities, and turning engagement into lasting relationships.…I'm a tech-savvy digital marketer with a unique background in electrical engineering and the creative arts. I specialize in translating complex tech solutions — including AI tools — into compelling, human-centered campaigns for the F&B and retail sectors. I work with an intrapreneurial mindset, running end-to-end digital campaigns that optimize ROI and leverage Gen AI tools for rapid content scaling. I'm passionate about launching non-traditional viral video strategies on TikTok and Reels, growing communities, and turning engagement into lasting relationships.

Available to hire

I’m a tech-savvy digital marketer with a unique background in electrical engineering and the creative arts. I specialize in translating complex tech solutions — including AI tools — into compelling, human-centered campaigns for the F&B and retail sectors.

I work with an intrapreneurial mindset, running end-to-end digital campaigns that optimize ROI and leverage Gen AI tools for rapid content scaling. I’m passionate about launching non-traditional viral video strategies on TikTok and Reels, growing communities, and turning engagement into lasting relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Korean

Beginner

Malay

Beginner

Hebrew (modern)

Beginner

Indonesian

Beginner

English

Intermediate

Chinese

Advanced

Work Experience

Marketing Executive at NTU PACE (Academy for Professional and Continuing Education)

September 1, 2025 - Present

Create and edit lifelong learning content across multiple formats; research and target SEO-oriented keywords; manage a central content calendar; collaborate with schools and external partners to ensure content accuracy and relevance; write thought leadership articles for NTU PACE.

Contributing Writer at New In Asia

October 1, 2025 - Present

Write articles for NewInAsia; participate in Editorial Fellowship; outreach to special guests for perspectives on trends; incorporate editor feedback to refine writing.

UGC Creator at Amoz Creative

March 1, 2025 - October 1, 2025

Develop and execute UGC content strategy; produce static posts, carousels, short-form videos; manage social accounts; engage with customers and clients; handle photography and video editing.

Digital Marketing Specialist at Floorrich Global Pte. Ltd

January 1, 2025 - April 1, 2025

Develop and execute a multi-platform social media strategy; grow LinkedIn presence and run inbound marketing initiatives; optimize YouTube content for SEO and growth; maintain a structured content calendar; enhance brand credibility through personal branding.

Marketing & Events at Heart Media Group

September 1, 2024 - November 1, 2024

Collaborate with marketing and events teams to plan and execute monthly luxury brand events; manage external vendors and logistics.

Community Ambassador at Truly Community (SMU)

July 1, 2024 - October 1, 2024

Plan, manage and organize campus events; engage students from multiple universities; manage digital marketing platforms for the community.

Full Time Tutor at Nanyang Educational Consultancy LLP

March 1, 2023 - May 1, 2024

Tutor students, focusing on Chinese language and core subjects; foster independent thinking and improve writing, reading, and comprehension skills; drive client results.

Intern at INZY Financial Planning

December 1, 2023 - January 31, 2024

Engaged in finance management workshops; explored career options in financial planning; assisted in events and speaker coordination; gained exposure to Enneagram coaching.

Air Defence Weapons Operations at Republic of Singapore Air Force (NS)

July 1, 2021 - April 1, 2023

Operated in flight simulations; worked under pressure; developed emotional and social resilience; represented Radar Battery in Archery with a 3rd place finish.

Associate Engineer at TÜV SÜD

March 1, 2020 - August 1, 2020

Researched Floating Photovoltaics (FPV) technology; led FPV project activities; conducted experiments, analyzed data, and prepared progress reports for stakeholders; demonstrated project management.

Freelance Digital Marketing Consultant at Amoz Creative

January 1, 2025 - Present

Managed inbound digital presence for SME clients, focusing on F&B and Retail sectors. F&B campaign: conceptualized and executed a TikTok video campaign for a local F&B client, achieving ~1.2K likes and driving immediate brand awareness through 'foodie' storytelling. Viral content strategy: launched a seasonal Hari Raya campaign that generated ~8,000 views in the first week by leveraging trending audio and cultural nuances. Community growth: built a lifestyle & adulting YouTube channel from scratch to 2,000+ followers in 7 months using SEO-driven video titles and unique hashtag strategies. Client engagement: managed inbound leads via social channels, converting comments into customer relationships for diverse clients.

Digital Marketing Specialist (Contract) at Floorrich Global

January 1, 2025 - June 1, 2025

Campaign optimization: executed multi-platform strategies (LinkedIn, YouTube, TikTok), using performance tracking and analytics to optimize ad spend and increase reach. SEO & discoverability: increased YouTube subscribers by 20+ in the first week through targeted SEO keyword optimization. Interactive engagement: deployed non-traditional engagement tactics (Polls, Q&As, LinkedIn Live) to foster community loyalty rather than just passive views.

Marketing Executive at NTU PACE

August 1, 2025 - Present

Tech-enabled marketing: utilized Sitefinity and HubSpot to manage centralized content calendars and track campaign touchpoints across multiple digital channels. Data-driven decisions: researched and targeted SEO-oriented keywords to increase organic site traffic for lifelong learning programs. Education & technical background: engaged with continuing education programs and digital marketing initiatives.