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I am a strategy-driven digital and e-commerce leader with over 18 years of experience in luxury retail, fashion, electronics, and hospitality, currently based in Dubai. I have led multi-market e-commerce and omnichannel programs across Europe and GCC, delivering double-digit YoY growth and significantly increasing ecommerce share. I excel at shaping digital roadmaps, optimizing processes, UX/UI, CRM, SEO/SEM, merchandising, and platform modernization; I collaborate with marketing, retail, operations, supply chain and IT to deliver seamless customer experiences and scalable business growth.…I am a strategy-driven digital and e-commerce leader with over 18 years of experience in luxury retail, fashion, electronics, and hospitality, currently based in Dubai. I have led multi-market e-commerce and omnichannel programs across Europe and GCC, delivering double-digit YoY growth and significantly increasing ecommerce share. I excel at shaping digital roadmaps, optimizing processes, UX/UI, CRM, SEO/SEM, merchandising, and platform modernization; I collaborate with marketing, retail, operations, supply chain and IT to deliver seamless customer experiences and scalable business growth.

Asmae

Growth Marketer, Content Strategist, Marketing Consultant, +4

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I am a strategy-driven digital and e-commerce leader with over 18 years of experience in luxury retail, fashion, electronics, and hospitality, currently based in Dubai. I have led multi-market e-commerce and omnichannel programs across Europe and GCC, delivering double-digit YoY growth and significantly increasing ecommerce share. I excel at shaping digital roadmaps, optimizing processes, UX/UI, CRM, SEO/SEM, merchandising, and platform modernization; I collaborate with marketing, retail, operations, supply chain and IT to deliver seamless customer experiences and scalable business growth.…I am a strategy-driven digital and e-commerce leader with over 18 years of experience in luxury retail, fashion, electronics, and hospitality, currently based in Dubai. I have led multi-market e-commerce and omnichannel programs across Europe and GCC, delivering double-digit YoY growth and significantly increasing ecommerce share. I excel at shaping digital roadmaps, optimizing processes, UX/UI, CRM, SEO/SEM, merchandising, and platform modernization; I collaborate with marketing, retail, operations, supply chain and IT to deliver seamless customer experiences and scalable business growth.

Available to hire

I am a strategy-driven digital and e-commerce leader with over 18 years of experience in luxury retail, fashion, electronics, and hospitality, currently based in Dubai. I have led multi-market e-commerce and omnichannel programs across Europe and GCC, delivering double-digit YoY growth and significantly increasing ecommerce share. I excel at shaping digital roadmaps, optimizing processes, UX/UI, CRM, SEO/SEM, merchandising, and platform modernization; I collaborate with marketing, retail, operations, supply chain and IT to deliver seamless customer experiences and scalable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Arabic

Fluent

Work Experience

Head of eCommerce GCC at Chalhoub Group

January 1, 2017 - December 20, 2019

- Led eCommerce growth initiatives, developing omnichannel strategies for luxury beauty retail, managing eCommerce budgets and P&L, and driving double-digit YoY growth. - Grew eCommerce share and delivered top-performing store in MEN A for L’Occitane in KSA. - Improved UX/conversion, supervised platform content, merchandising, SEO, SEM, social ads, and CRM to boost acquisition and retention. - Partnered with marketing, retail, operations, supply chain and IT to deliver a seamless omnichannel experience and drove data-driven governance with KPI dashboards.

Head of eCommerce and Digital at Traflgar Luxury Group

April 1, 2020 - July 31, 2023

Managed the strategy and P&L of 3 eCommerce businesses in GCC, achieving triple-digit YoY growth. Drove eCommerce acceleration, achieving up to 15% eCommerce share of business. Led omnichannel strategy with retail teams to deliver a seamless customer experience and drive overall business growth. Enhanced customer experience through redesigned business processes and optimization. Oversaw planning and execution of omnichannel projects aligned with the brand’s vision. Led cross-functional teams across eCommerce, CRM, Media and Tech to foster continuous improvement.

Digital Consultant at Soleil Consultancy

July 1, 2023 - Present

- Delivered digital ecosystem audits with strategic growth plans for GCC retailers. - Defined digital transformation roadmap, governance framework and execution priorities. - Identified data-driven growth opportunities across UX/UI, checkout, payment, digital marketing, merchandising, customer experience and CRM. - Advised on process optimization, cross-functional workflows and platforms capability to support business expansion. - Led cross-functional collaboration to ensure seamless delivery and scalable impact.

Sr eCommerce Consultant at Azur Digital

August 2, 2015 - December 31, 2016

- Conducted eCommerce audits and platform readiness assessments for leading retailers. - Led the RFP process to select the new digital ecosystems (CMS, CRM, OMS, POS, 3PL, Payment). - Collaborated with system integrators and technology partners to define scalable solutions. - Designed and optimized business processes and documented business requirements. - Ensured alignment between business objectives, customer experience, and technology architecture.

Digital Project Manager at Yves Rocher

September 2, 2013 - June 30, 2015

- Facilitated workshops, discovery sessions with stakeholders to co-design transformation initiatives. - Translated digital strategy into actionable roadmap and managed its execution. - Drove adoption through change management, process optimization, internal alignment and training - Partnered with IT and business teams to ensure seamless delivery of the digital roadmap. - Defined KPIs and performance metrics to measure transformation progress and impact.

Sr. eCommerce Consulant at Novedia Group

December 4, 2006 - August 31, 2013

- Delivered large-scale digital transformation projects with cross-functional teams and stakeholders. - Managed product backlog, feature prioritization and sprint execution. - Defined project scope, timelines and resourcing to ensure timely projects delivery. - Reviewed and validated UX/UI designs to align with the business and customer requirements - Ensured seamless collaboration between business, tech and design stakeholders.