Hi, I’m Adriana Sommese, a marketing professional with an MBA in Marketing Concentration from Bloomsburg University. I focus on elevating brand presence through strategic content, SEO, Google Ads, email marketing, and social media campaigns. I thrive in collaborative environments and enjoy translating business objectives into data-driven marketing initiatives. I have led website and content updates, created organic growth content for LinkedIn, Instagram, Facebook, and Google Ads, and managed end-to-end campaigns from planning to performance monitoring. I am passionate about storytelling and building emotional connections between brands and audiences.

Adriana Sommese

Hi, I’m Adriana Sommese, a marketing professional with an MBA in Marketing Concentration from Bloomsburg University. I focus on elevating brand presence through strategic content, SEO, Google Ads, email marketing, and social media campaigns. I thrive in collaborative environments and enjoy translating business objectives into data-driven marketing initiatives. I have led website and content updates, created organic growth content for LinkedIn, Instagram, Facebook, and Google Ads, and managed end-to-end campaigns from planning to performance monitoring. I am passionate about storytelling and building emotional connections between brands and audiences.

Available to hire

Hi, I’m Adriana Sommese, a marketing professional with an MBA in Marketing Concentration from Bloomsburg University. I focus on elevating brand presence through strategic content, SEO, Google Ads, email marketing, and social media campaigns. I thrive in collaborative environments and enjoy translating business objectives into data-driven marketing initiatives.

I have led website and content updates, created organic growth content for LinkedIn, Instagram, Facebook, and Google Ads, and managed end-to-end campaigns from planning to performance monitoring. I am passionate about storytelling and building emotional connections between brands and audiences.

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Language

English
Fluent

Work Experience

Director of Marketing at Kotlar Cohen Trial Attorneys
January 1, 2026 - Present
Sole marketing lead developing and executing the firm’s comprehensive strategy across digital and offline channels. Manage and optimize paid advertising campaigns (Google Ads and paid social on Facebook, Instagram, LinkedIn) to drive lead generation and ROI. Plan and execute email marketing campaigns (newsletters, segmentation, automated workflows) and performance tracking. Create and manage organic content for LinkedIn, Instagram, and Facebook to strengthen brand presence. Lead SEO strategy (keyword research, on-page optimization, content development) to improve search rankings and traffic, with site health improvements from 73% to 92%. Write and publish blog posts; maintain website content to align with positioning and conversion goals. Design branded merchandise to support marketing initiatives and client engagement. Collaborate with partners and clients to align marketing with business development objectives. Manage analytics, reporting, and overall marketing performance as a one
Web Intern at Pennsylvania Horticultural Society
October 1, 2025 - December 1, 2025
Managed website updates and content enhancements using Apostrophe CMS; ensured accuracy, accessibility, and brand consistency. Conducted SEO and site audits using SEMrush and Google Analytics, implementing improvements that increased overall site health by 6%. Supported email marketing efforts through Mailchimp, assisting with campaign setup, design, and performance monitoring. Delivered SEO-focused final presentations summarizing key site issues, insights, and recommended optimization strategies for the digital team.

Education

MBA, Marketing Concentration at Bloomsburg University, Ziegler College of Business, AACSB Accredited
August 1, 2021 - May 1, 2025
BSBA in Professional Sales and Marketing at Bloomsburg University, Ziegler College of Business, AACSB Accredited
January 11, 2030 - May 6, 2026
Master of Business Administration (MBA), Marketing Concentration at Bloomsburg University
August 1, 2021 - May 1, 2025
Bachelor of Science in Business Administration (BSBA), Professional Sales and Marketing at Bloomsburg University
January 11, 2030 - May 6, 2026

Qualifications

SEMrush Lead Generation & Outreach CRM Tools (Salesforce, HubSpot)
January 11, 2030 - May 6, 2026
Google Ads Display Certification
January 11, 2030 - May 6, 2026
Google Ads Search Certification
January 11, 2030 - May 6, 2026
Google Ads Fundamentals of Digital Marketing
January 11, 2030 - May 6, 2026
HubSpot Inbound Certification
January 11, 2030 - May 6, 2026
Google Ads Certification
January 11, 2030 - May 6, 2026
Google Analytics Certification
January 11, 2030 - May 6, 2026
SEMrush Certification
January 11, 2030 - May 6, 2026

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Retail, Other