Available to hire
I’m a digital marketing leader specializing in SEO, SEM, SMM, PPC, and app store optimization, with a strong focus on sales funnel optimization and measurable ROI. Over the years, I’ve managed multidisciplinary teams and delivered growth through data-driven strategies, technical SEO, keyword planning, content execution, and continuous performance monitoring across web, social, and paid channels.
I also bring hands-on experience with marketing automation and lifecycle campaigns using platforms like Klaviyo and email/SMS workflows to improve engagement and retention. In parallel, I’m comfortable working with analytics and reporting tools (GA4, GSC, SEMrush, Meta Ads Manager) and collaborating with development/design/product teams to launch and optimize campaigns efficiently—whether it’s improving conversion rates, lowering CAC, or increasing app downloads and user retention.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Bengali
Fluent
Work Experience
Digital Marketing Manager at SimplifAI Inc
March 1, 2026 - PresentLed and managed a multidisciplinary digital marketing team across SEO, SMM, and paid advertising. Developed data-driven strategies to increase website traffic, qualified leads, and ROI. Owned technical SEO, on-page optimization, keyword strategy, content planning, and performance monitoring. Planned, launched, and optimized paid campaigns on Meta platforms while supporting organic growth across Facebook, LinkedIn, and Google Business Profile. Implemented AI-powered marketing workflows/automation for efficiency and scalability; coordinated with development, design, and product teams; monitored performance using GA4, GSC, SEMrush, and Meta Ads Manager; maintained QA standards across projects.
Digital Marketing Manager at Mainline eCommerce Technologies, LLC
July 1, 2025 - July 1, 2026Led digital marketing execution across SEO, SEM, social, and paid media with a strong focus on conversions and measurable ROI. Managed Google Ads, Meta Ads, and Amazon PPC to increase conversions, lower CAC, and improve ROAS. Owned email and automation workflows using Klaviyo to enhance engagement and retention. Built and used analytics dashboards to track KPIs, optimize sales funnels, and drive continuous growth while collaborating cross-functionally on brand messaging.
Digital Marketing Manager at Growing Being
June 30, 2025 - July 18, 2025Led digital marketing team across SEO, social, and paid ads, improving campaign efficiency by 35%. Increased website traffic by 85% and brand visibility through SEO, SMM, and PPC. Optimized sales funnels, boosting lead generation and conversions by 40%. Enhanced website performance by reducing bounce rate by 28% and improving load speed. Executed email and SMS campaigns achieving 45% open rates with strong engagement. Managed app store optimization efforts, increasing app downloads by 60% and user retention.
Digital Marketing Manager at ReformedTech
March 31, 2025 - July 18, 2025Led a digital marketing team and improved overall performance by 35%. Executed digital strategies that increased ROI by 40%. Optimized sales funnels and eCommerce flows, resulting in a 50% boost in conversions. Generated domestic and global leads for offshore services. Built POS strategies and developed website scripts and templates. Managed paid advertising campaigns across Google, Facebook, LinkedIn, and Twitter. Oversaw HR and team development.
Digital Marketing Manager at ReformedTech
April 1, 2022 - March 1, 2025Led a digital marketing team and improved overall performance by 35%, executing strategies that increased ROI by 40%. Optimized sales funnels and eCommerce flows, boosting conversions by 50%. Generated domestic and global leads for offshore services, developed POS strategies, and built website scripts/templates. Managed paid advertising on Google, Facebook, LinkedIn, and Twitter and also supported HR and team development, with emphasis on structured execution and measurable outcomes.
Team Leader – Digital Marketing at ChefOnline (Product of Amber IT)
March 31, 2022 - July 18, 2025Led SEO initiatives that increased organic traffic by 50%. Managed social media campaigns, boosting engagement by 40%. Controlled a monthly digital marketing budget exceeding $10,000. Conducted keyword research and competitor analysis to improve search rankings. Implemented on-page SEO strategies enhancing search visibility. Developed multi-channel growth strategies resulting in a 30% increase in leads.
Team Leader – Digital Marketing at ChefOnline (Product of Amber IT)
January 1, 2018 - March 1, 2022Managed SEO initiatives and increased organic traffic by 50%. Led social media campaigns, boosting engagement by 40%. Controlled a monthly digital marketing budget of $10K+ and conducted keyword research and competitor analysis to improve rankings. Implemented on-page SEO improvements for visibility and developed multi-channel growth strategies that increased leads by 30%.
Social Media Executive at Bangladesh Trade Development Council
December 31, 2017 - July 18, 2025Managed and grew social media channels, increasing followers by 50% in 12 months. Created and scheduled engaging content which boosted post engagement rates by 35%. Monitored social media metrics and adjusted strategies to improve reach by 40%. Coordinated with marketing teams to support campaigns, driving a 25% increase in event attendance. Responded to audience inquiries, improving customer satisfaction and response time by 30%. Conducted competitor analysis to identify trends and optimize social media efforts.
Social Media Executive at Bangladesh Trade Development Council
August 1, 2014 - December 1, 2017Managed and grew social media channels, increasing followers by 50% in 12 months. Created and scheduled engaging content to raise post engagement by 35%. Monitored performance and adjusted strategies to improve reach by 40%. Coordinated with marketing teams to support event campaigns, driving a 25% increase in event attendance. Responded to audience inquiries, improving customer satisfaction and response time by 30%, and conducted competitor analysis to inform strategy.
Junior Digital Marketing Executive at Doodle
July 31, 2014 - July 18, 2025Managed outsourcing projects and bidding processes, securing 45+ contracts annually. Oversaw online marketplace activities, increasing vendor engagement by 30%. Coordinated project deliveries to ensure 95% on-time completion. Analyzed marketplace performance, optimizing listings to boost sales by 20%. Communicated with clients to understand needs and improve service satisfaction. Supported digital marketing campaigns to drive lead generation and brand awareness.
Junior Digital Marketing Executive at Doodle
July 31, 2014 - July 18, 2025Managed outsourcing projects and bidding processes, securing over 45 contracts annually. Oversaw online marketplace activities which increased vendor engagement by 30%. Coordinated project deliveries ensuring 95% on-time completion. Analyzed marketplace performance, optimizing listings to boost sales by 20%. Communicated with clients to understand their needs and improve service satisfaction. Supported digital marketing campaigns to drive lead generation and brand awareness.
Junior Digital Marketing Executive at Doodle I
June 1, 2013 - July 1, 2014Managed outsourcing projects and bidding processes, securing 45+ contracts annually. Oversaw online marketplace operations, increasing vendor engagement by 30%. Coordinated project deliveries to achieve 95% on-time completion. Analyzed marketplace performance and optimized listings to boost sales by 20%. Communicated with clients to understand needs and improve service satisfaction, and supported digital marketing campaigns for lead generation and brand awareness.
Junior Web Developer at IT Bay
May 31, 2013 - July 18, 2025Developed and maintained 10+ client websites using HTML, CSS, and JavaScript. Collaborated with design and marketing teams to implement responsive web designs. Optimized website performance, improving load times by 25%. Assisted in debugging and resolving front-end and back-end issues. Managed content updates and ensured cross-browser compatibility. Supported SEO best practices, contributing to a 15% increase in organic traffic.
Junior Web Developer at IT Bay
May 31, 2013 - July 18, 2025Developed and maintained over 10 client websites using HTML, CSS, and JavaScript. Collaborated with design and marketing teams to implement responsive web designs. Optimized website performance improving load times by 25%. Assisted in debugging and resolving front-end and back-end issues. Managed content updates and ensured cross-browser compatibility. Supported SEO best practices, contributing to a 15% increase in organic traffic.
Junior WordPress Developer at Blue Scheme
April 30, 2013 - July 18, 2025Developed and customized 5+ WordPress websites using themes and plugins. Implemented responsive designs to enhance mobile user experience. Performed regular website maintenance and updates, reducing downtime by 20%. Assisted in troubleshooting and fixing bugs to improve site functionality. Optimized website speed, increasing load times by 30%. Collaborated with clients to gather requirements and deliver tailored WordPress solutions.
Junior WordPress Developer at Blue Scheme
April 30, 2013 - July 18, 2025Developed and customized over 5 WordPress websites using themes and plugins. Implemented responsive designs to enhance mobile user experience. Performed regular website maintenance and updates, reducing downtime by 20%. Assisted in troubleshooting and fixing bugs to improve site functionality. Optimized website speed increasing load times by 30%. Collaborated with clients to gather requirements and deliver tailored WordPress solutions.
Part-time Digital Marketing Lecturer at Optimal IT Solution
March 31, 2012 - July 18, 2025Taught 100+ students digital marketing and outsourcing, achieving a 90% course completion rate. Developed and updated 10+ course modules based on latest industry trends. Delivered 50+ lessons on SEO, social media, email marketing, and freelancing skills. Conducted practical workshops, increasing student project success rates by 40%. Provided one-on-one mentoring to 30+ students, boosting engagement and performance. Assessed and graded assignments with detailed feedback, improving overall student scores by 25%.
Part-time Digital Marketing Lecturer at Optimal IT Solution
March 1, 2012 - April 1, 2012• Taught 100+ students digital marketing and outsourcing, achieving a 90% course completion rate.
• Developed and updated 10+ course modules based on latest industry trends.
• Delivered 50+ lessons on SEO, social media, email marketing, and freelancing skills.
• Conducted practical workshops, increasing student project success rates by 40%.
• Provided one-on-one mentoring to 30+ students, boosting engagement and performance.
• Assessed and graded assignments with detailed feedback, improving overall student scores by 25%.
Freelancer at Upwork
February 1, 2010 - PresentDelivered 265+ freelance projects across administrative support, SEO, social media marketing, WordPress development, and virtual assistance. Managed 50+ client accounts simultaneously while maintaining timely delivery and quality outcomes. Maintained a 95% client satisfaction rate through effective communication and project management and provided tailored business solutions to drive measurable results.
Education
Bachelor of Business Administration at University of Petroleum and Energy Studies (UPES), Misraspatti, India
July 1, 2024 - December 31, 2027Bachelor of Science at Newport University CED, Riga, Latvia
January 1, 2013 - December 31, 2013Higher Secondary Certificate at Cantonment Public School & College, Mymensingh, Bangladesh
January 1, 2007 - December 31, 2007Secondary School Certificate at Mukul Niketon High School, Mymensingh, Bangladesh
January 1, 2002 - December 31, 2004Bachelor of Business Administration in Digital Marketing at University of Petroleum and Energy Studies (UPES)
January 1, 2027 - September 24, 2026Bachelor of Science in Information Technology at Newport University CED
January 1, 2013 - September 24, 2026Higher Secondary Certificate in Science at Cantonment Public School & College
January 1, 2007 - September 24, 2026Secondary School Certificate in Science at Mukul Niketon High School
January 1, 2004 - September 24, 2026International Advanced Diploma in Computer Studies (IADCS) at NCC Education, UK
January 1, 2012 - September 24, 2026International Diploma in Computer Studies (IDCS) at NCC Education, UK
January 1, 2011 - September 24, 2026Diploma in Software Engineering at Daffodil IT
January 1, 2011 - September 24, 2026Web & eCommerce course at Daffodil IT
January 1, 2011 - September 24, 2026Wireless Networking Workshop at Daffodil IT
January 1, 2010 - September 24, 2026MS Office course at NIIT, Mymensingh
January 1, 2004 - September 24, 2026Bachelor of Business Administration (Digital Marketing) at University of Petroleum and Energy Studies (UPES)
January 1, 2027 - January 1, 2027Bachelor of Science (Information Technology) at Newport University CED
January 1, 2013 - January 1, 2013Higher Secondary Certificate in Science at Cantonment Public School & College
January 1, 2007 - January 1, 2007Secondary School Certificate in Science at Mukul Niketon High School
January 1, 2004 - January 1, 2004Qualifications
Microsoft Advertising Certified Expert
January 1, 2025 - December 31, 2025AI-Powered Performance Ads Certification
January 1, 2025 - December 31, 2025Meta Social Media Marketing Professional Certificate
January 1, 2021 - December 31, 2021International Advanced Diploma in Computer Studies (IADCS)
January 1, 2012 - December 31, 2012International Diploma in Computer Studies (IDCS)
January 1, 2011 - December 31, 2011Diploma in Software Engineering
January 1, 2011 - December 31, 2011Web & eCommerce course
January 1, 2011 - December 31, 2011Wireless Networking Workshop
January 1, 2010 - January 1, 2010MS Office course
January 1, 2004 - December 31, 2004Microsoft Advertising Certified Expert (Search, Display & Video, Retail advertising)
January 1, 2025 - September 24, 2026AI-Powered Performance Ads Certification (Skillshop, Google)
January 1, 2025 - September 24, 2026Meta Social Media Marketing Professional Certificate (Coursera, authorized by Meta)
January 1, 2021 - September 24, 2026International Advanced Diploma in Computer Studies (IADCS), NCC Education (UK)
January 1, 2012 - January 1, 2012International Diploma in Computer Studies (IDCS), NCC Education (UK)
January 1, 2011 - January 1, 2011Diploma in Software Engineering, Daffodil IT
January 1, 2011 - December 31, 2011Web & eCommerce course, Daffodil IT
January 1, 2011 - June 30, 2011Wireless Networking Workshop, Daffodil IT
January 1, 2010 - January 1, 2010MS Office course, NIIT
January 1, 2004 - June 30, 2004Industry Experience
Software & Internet, Professional Services, Education, Retail, Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Real Estate & Construction, Healthcare, Computers & Electronics, Consumer Goods, Financial Services, Transportation & Logistics, Wholesale & Distribution
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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