Available to hire
Hi! I’m Audrey, and I’m currently designer about to graduate from UC Berkeley. I’m passionate about all things design and creative and have a lot of hands on experience designing everything from award-winning campaigns for AT&T to completely rebranding a ice cream shop before their national expansion!
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Language
English
Fluent
Work Experience
Visual Designer at Jacobs Institute for Design Innovation
February 1, 2023 - PresentDesign and produce print, digital, and environmental graphics across marketing, web, social, and event channels for 6,000+ student community to promote bi-annual design showcases, student workshops, and other programs; Built wayfinding and signage system, creating large-format vinyl graphics to improve navigation across institute spaces; Collaborated with senior staff to deliver campaign visuals, short-form video content, and exhibition material
Market Strategy Consultant - Contract at Adobe
August 1, 2024 - January 1, 2026Led visual direction and design for a proposed 12-month acquisition campaign for Adobe’s Creative Cloud Student Plan; Designed campaign frameworks, presentation decks, and mockups aligned with Adobe’s existing brand system
Product Design Consultant - Contract at Uji Time Dessert
August 1, 2023 - January 1, 2024Led visual rebrand across retail and digital touchpoints: redesigned website and applied new brand guidelines to packaging, menus, and print collateral; Translated 100+ customer survey insights into improved website layout, accessibility, and in-store experience; Ensured cohesive brand expression for nationwide expansion across 8+ locations
Design Consultant - Contract at AT&T
September 1, 2024 - April 1, 2025Directed team of five designers to develop campaign visual identity for National Student Advertising Competition, from concept through execution, synthesizing research, creative ideation, and strategy tailored for Gen Z; Led art direction and designed brand collaborations, mockups, social assets, OOH ads, and motion graphics; Created comprehensive campaign playbook including 45+ slide deck, 11-page plansbook of the campaign, and video advertisement assets, pitching to VP-level executives at AT&T, ensuring cohesive and impactful brand storytelling across all touchpoints.
Design Director / VP of Marketing (Progression) at Berkeley American Advertising Federation
September 1, 2023 - PresentUC Berkeley’s #1 Competitive Marketing Team and Creative Strategy Agency; Directed recruitment and internal branding, designing social media graphics, print materials, stickers, and merchandise to grow membership and strengthen visual identity; Plan, produce, and deliver production-ready graphics across digital and physical channels
Member at Innovative Design Club
February 1, 2023 - May 1, 2025Active member contributing to design initiatives and events
Instructor at Introduction to Figma
February 1, 2023 - May 1, 2023Introduction to Figma course instruction
Education
Bachelor of Arts in Cognitive Science at University of California, Berkeley
January 11, 2030 - May 1, 2026Berkeley Certificate in Design Innovation at University of California, Berkeley
January 11, 2030 - May 1, 2026Qualifications
National Student Advertising Competition - 1st Place Nationally
January 1, 2024 - April 29, 2026National Student Advertising Competition - 1st Place Regionally
January 1, 2025 - April 29, 2026Problem Library Designathon - 1st Place
January 1, 2024 - April 29, 2026ilovecreatives Designathon - 1st Place
January 1, 2023 - April 29, 2026Industry Experience
Education, Software & Internet, Media & Entertainment, Professional Services, Retail, Telecommunications, Other
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