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Detail-oriented and driven, I bring a strong foundation in digital marketing, writing and content creation. With a passion for blending creativity and strategy, I excel at developing compelling narratives that resonate with diverse audiences across both digital and traditional platforms. My expertise spans crafting impactful campaigns, optimizing content for engagement, and fostering meaningful connections that align with organizational goals.…Detail-oriented and driven, I bring a strong foundation in digital marketing, writing and content creation. With a passion for blending creativity and strategy, I excel at developing compelling narratives that resonate with diverse audiences across both digital and traditional platforms. My expertise spans crafting impactful campaigns, optimizing content for engagement, and fostering meaningful connections that align with organizational goals.

Aurelia Lazuardi

Copywriter, Digital Marketer, PR Freelancer, +4

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Detail-oriented and driven, I bring a strong foundation in digital marketing, writing and content creation. With a passion for blending creativity and strategy, I excel at developing compelling narratives that resonate with diverse audiences across both digital and traditional platforms. My expertise spans crafting impactful campaigns, optimizing content for engagement, and fostering meaningful connections that align with organizational goals.…Detail-oriented and driven, I bring a strong foundation in digital marketing, writing and content creation. With a passion for blending creativity and strategy, I excel at developing compelling narratives that resonate with diverse audiences across both digital and traditional platforms. My expertise spans crafting impactful campaigns, optimizing content for engagement, and fostering meaningful connections that align with organizational goals.

Available to hire

Singapore, Singapore

Detail-oriented and driven, I bring a strong foundation in digital marketing, writing and content creation.

With a passion for blending creativity and strategy, I excel at developing compelling narratives that resonate with diverse audiences across both digital and traditional platforms. My expertise spans crafting impactful campaigns, optimizing content for engagement, and fostering meaningful connections that align with organizational goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Fluent

Work Experience

PR Lead at Absolute PR

July 1, 2024 - December 1, 2024

Led the development and execution of comprehensive PR strategies to enhance brand visibility and market positioning. Managed media relations and fostered relationships with journalists and influencers. Crafted press releases, media kits, and articles to support PR objectives and increase brand awareness. Planned and executed 360-degree media events with integrated digital, print, and experiential elements. Monitored media coverage to measure impact and identified key opinion leaders (KOLs) and influencers. Optimized content creation and social media strategy using AI-driven tools, improving audience engagement and campaign performance. Produced engaging content and campaigns, and provided data-driven recommendations to improve ROI.

Content Writer at Heart Media Group

June 1, 2022 - January 1, 2023

Created a range of digital content; collaborated with editorial teams to review and optimize content, ensuring alignment with SEO best practices and audience engagement goals. Used MailChimp to design and manage the weekly email newsletter. Helped the editorial department with reviewing, proofreading and editing content. Managed social media accounts and produced visual and written content to engage followers, achieving 10% follower growth.

Freelance Writer at Esplanade, Singapore

August 1, 2021 - October 1, 2021

Conducted artist interviews to produce feature articles for Baybeats. Authored event coverage pieces, capturing the festival's energy and engaging music enthusiasts. Researched music trends to craft insightful reviews and promotional content. Collaborated with editors to align with Esplanade's brand tone and audience preferences.

Freelance Marketing & PR Specialist at Vestiaire Collective

October 1, 2023 - May 1, 2024

Assisted in developing and executing marketing and PR campaigns to enhance brand visibility and customer engagement. Coordinated with media outlets and influencers to secure coverage and product placements. Produced press releases, media kits, and marketing collateral for product launches, ensuring alignment with brand voice and market positioning. Managed and optimized social media platforms (Instagram, Facebook, Pinterest). Conducted market research and competitor analysis to identify trends and opportunities, providing actionable insights to the marketing team. Supported event planning and execution, including press events and promotional activities, contributing to successful brand activations. Monitored and analyzed campaign performance using metrics such as engagement rate, conversion rate, and ROI.

Brand Strategist at Haus Atelier

May 1, 2025 - March 1, 2026

Spearheaded brand strategy development and execution, ensuring consistency across touchpoints and platforms. Defined brand positioning, voice, and visuals; oversaw content strategy, including website, social media, press releases, newsletters, and thought leadership pieces. Directed brand experience initiatives, maintaining cohesive narratives across client interactions, events, partnerships, and presentations. Established brand guidelines and governance. Analyzed brand performance metrics and audience insights to refine messaging and engagement strategies. Managed media relations, PR outreach, and external partnerships to enhance brand visibility and reputation.