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Results-driven marketing professional with over six years of experience leading brand, campaign, and digital strategy across diverse industries. Skilled at blending strategic oversight with hands-on delivery, with expertise spanning brand development, digital campaigns, content strategy, and CRM-led automation. Recognised for the ability to design and implement integrated, multi-channel marketing strategies that elevate visibility, generate qualified leads, and deliver measurable ROI. Experienced in managing projects from concept to execution, collaborating with cross-functional teams, and optimising campaigns through data-driven insights. Proficient in marketing automation and analytics platforms including HubSpot, Salesforce, and Klaviyo. Adept at creating cohesive brand narratives across social, web, and paid media while ensuring alignment with business goals. A forward-thinking marketer who brings strategic insight, technical understanding, and commercial acumen to every initiative — passionate about building brands that connect meaningfully with audiences in both local and global markets.…Results-driven marketing professional with over six years of experience leading brand, campaign, and digital strategy across diverse industries. Skilled at blending strategic oversight with hands-on delivery, with expertise spanning brand development, digital campaigns, content strategy, and CRM-led automation. Recognised for the ability to design and implement integrated, multi-channel marketing strategies that elevate visibility, generate qualified leads, and deliver measurable ROI. Experienced in managing projects from concept to execution, collaborating with cross-functional teams, and optimising campaigns through data-driven insights. Proficient in marketing automation and analytics platforms including HubSpot, Salesforce, and Klaviyo. Adept at creating cohesive brand narratives across social, web, and paid media while ensuring alignment with business goals. A forward-thinking marketer who brings strategic insight, technical understanding, and commercial acumen to every initiative — passionate about building brands that connect meaningfully with audiences in both local and global markets.

Ayla Woodhouse

Marketing Strategist, Content Strategist, Digital Marketer, +3

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Results-driven marketing professional with over six years of experience leading brand, campaign, and digital strategy across diverse industries. Skilled at blending strategic oversight with hands-on delivery, with expertise spanning brand development, digital campaigns, content strategy, and CRM-led automation. Recognised for the ability to design and implement integrated, multi-channel marketing strategies that elevate visibility, generate qualified leads, and deliver measurable ROI. Experienced in managing projects from concept to execution, collaborating with cross-functional teams, and optimising campaigns through data-driven insights. Proficient in marketing automation and analytics platforms including HubSpot, Salesforce, and Klaviyo. Adept at creating cohesive brand narratives across social, web, and paid media while ensuring alignment with business goals. A forward-thinking marketer who brings strategic insight, technical understanding, and commercial acumen to every initiative — passionate about building brands that connect meaningfully with audiences in both local and global markets.…Results-driven marketing professional with over six years of experience leading brand, campaign, and digital strategy across diverse industries. Skilled at blending strategic oversight with hands-on delivery, with expertise spanning brand development, digital campaigns, content strategy, and CRM-led automation. Recognised for the ability to design and implement integrated, multi-channel marketing strategies that elevate visibility, generate qualified leads, and deliver measurable ROI. Experienced in managing projects from concept to execution, collaborating with cross-functional teams, and optimising campaigns through data-driven insights. Proficient in marketing automation and analytics platforms including HubSpot, Salesforce, and Klaviyo. Adept at creating cohesive brand narratives across social, web, and paid media while ensuring alignment with business goals. A forward-thinking marketer who brings strategic insight, technical understanding, and commercial acumen to every initiative — passionate about building brands that connect meaningfully with audiences in both local and global markets.

Available to hire

Results-driven marketing professional with over six years of experience leading brand, campaign, and digital strategy across diverse industries. Skilled at blending strategic oversight with hands-on delivery, with expertise spanning brand development, digital campaigns, content strategy, and CRM-led automation.

Recognised for the ability to design and implement integrated, multi-channel marketing strategies that elevate visibility, generate qualified leads, and deliver measurable ROI. Experienced in managing projects from concept to execution, collaborating with cross-functional teams, and optimising campaigns through data-driven insights.

Proficient in marketing automation and analytics platforms including HubSpot, Salesforce, and Klaviyo. Adept at creating cohesive brand narratives across social, web, and paid media while ensuring alignment with business goals.

A forward-thinking marketer who brings strategic insight, technical understanding, and commercial acumen to every initiative — passionate about building brands that connect meaningfully with audiences in both local and global markets.

Skills

Experience Level

Expert

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Expert

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Expert

Language

English

Fluent

Work Experience

Marketing Manager (Contract) at ShiftCX

February 1, 2025 - Present

Lead content strategy, campaign execution, and digital optimisation for a specialist customer experience consultancy. Collaborate with CX consultants to design and deliver full communication plans that enhance customer journeys and client engagement. Plan and execute campaigns across LinkedIn, email, web, and social platforms to drive awareness and inbound opportunities. Manage organic social calendars, paid campaigns, and community engagement to support brand positioning. Implement and optimise CRM systems to support segmentation, nurture, and automation. Produce thought leadership articles, case studies, playbooks, and web content to showcase CX expertise. Oversee SEO, inbound tactics, and analytics to improve reach, visibility, and conversion.

Head of Marketing at Colliers Bay of Plenty & Waikato

February 28, 2025 - October 8, 2025

Directed marketing for the franchise’s commercial and rural property portfolios, leading all brand, digital, and creative functions. Drove brand awareness marketing across the Colliers franchise, ensuring consistency with national standards while elevating regional presence. Planned and executed national and international marketing campaigns for commercial and rural property portfolios, increasing visibility and inbound enquiries from both domestic and global buyers. Managed and mentored a junior marketer, providing guidance on campaign delivery, design, and reporting. Designed and produced social media assets, information memorandums, proposals, and new branded templates, ensuring high-quality and on-brand visual collateral. Partnered with sales agents and franchise owners to align marketing activity with lead generation and business growth targets. Established KPIs, introduced reporting systems, and optimised campaigns to maximise ROI across all platforms.