I'm a freelance CRM & Automation Specialist based in London, dedicated to designing and implementing multi-channel CRM and automation systems to optimize both internal communications and external engagement, supporting teams and improving customer retention by over 30%. I design and implement AI-powered engagement solutions, including chatbots that book appointments, handle customer queries, and manage lead generation across SMS, WhatsApp, social media, and review replies, enabling businesses to handle incoming inquiries more efficiently while reducing workload. I've led onboarding and cross-channel activation to ensure consistent messaging and efficient collaboration across internal teams and external partners, driving stronger customer experiences.

I'm a freelance CRM & Automation Specialist based in London, dedicated to designing and implementing multi-channel CRM and automation systems to optimize both internal communications and external engagement, supporting teams and improving customer retention by over 30%. I design and implement AI-powered engagement solutions, including chatbots that book appointments, handle customer queries, and manage lead generation across SMS, WhatsApp, social media, and review replies, enabling businesses to handle incoming inquiries more efficiently while reducing workload. I've led onboarding and cross-channel activation to ensure consistent messaging and efficient collaboration across internal teams and external partners, driving stronger customer experiences.

Available to hire

I’m a freelance CRM & Automation Specialist based in London, dedicated to designing and implementing multi-channel CRM and automation systems to optimize both internal communications and external engagement, supporting teams and improving customer retention by over 30%. I design and implement AI-powered engagement solutions, including chatbots that book appointments, handle customer queries, and manage lead generation across SMS, WhatsApp, social media, and review replies, enabling businesses to handle incoming inquiries more efficiently while reducing workload. I’ve led onboarding and cross-channel activation to ensure consistent messaging and efficient collaboration across internal teams and external partners, driving stronger customer experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

Italian
Fluent
English
Fluent
Arabic
Fluent
Spanish; Castilian
Beginner

Work Experience

CRM & Automation Consultant at Freelancer
November 1, 2023 - Present
Designed and implemented multi-channel CRM and automation systems to optimise internal communications and external engagement, supporting teams and improving customer retention by over 30%. Developed AI-powered engagement solutions, including chatbots that book appointments, handle queries, and manage lead generation across SMS, WhatsApp, social media, and review replies, enabling more efficient handling of inquiries while reducing workload. Resolved critical email deliverability issues caused by Outlook regulations, reducing bounce rates and domain blacklisting risks. Implemented AI-powered agendas for voice and messaging to manage inquiries and follow-ups, cutting manual tasks by 40% and increasing qualified lead conversions by 20%. Led A/B testing across campaigns to optimise content performance and improve engagement metrics. Provided ongoing CRM tooling and process coaching, helping teams streamline workflows and maintain consistent communications.
Remote CRM & Loyalty Marketing at Delara CRM
January 1, 2021 - January 1, 2024
Delivered end-to-end CRM solutions for B2B, SaaS, and B2C clients using the Go High Level platform, combining system design, automation builds, and client onboarding. Developed scalable nurturing frameworks and maintained CRM processes to ensure long-term efficiency, stronger customer engagement, and measurable growth. Led clients and internal teams to optimise CRM usage, ensuring marketing performance and operational adoption.
CRM & Loyalty Marketing Specialist at Delera CRM
January 1, 2021 - January 1, 2024
Delivered end-to-end CRM solutions for B2B, SaaS, and B2C clients using the Go High Level platform, combining system design, automation builds, and client onboarding to optimise CRM adoption and lifecycle marketing.

Education

Bachelor's Degree in Global Business & Entrepreneurship at Oxford Brookes University
January 1, 2021 - January 1, 2025
Bachelor's Degree in Global Business & Entrepreneurship at Oxford Brookes University
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Education