Babak Sianpour

I led a technical and on-page SEO turnaround for this B2B cybersecurity domain (Freelance, up to 20 hours/week, 6-month contract), identifying architectural and content bottlenecks to shift the site from branded reliance to non-branded commercial discovery. 🔗 Full Case Study: https://babakseo.com/cyber-saas 🔗 Recommendation Letter: https://www.babakseo.com/p/testimonials.html#zafran Key Achievements & Responsibilities: ✅ Strategic SEO Guidance: Provided high-level advisory on technical and on-page SEO, conducting deep-dive audits and remediation to resolve crawl budget issues and indexation errors. ✅ Market Visibility & Reach: Executed a strategy that delivered a 5.2x increase in US search visibility and a 2.8x increase in total monthly non-branded impressions domain-wide within a 6-month period. ✅ Site-Wide Content Cluster Strategy: Implemented a comprehensive keyword clustering and content gap analysis methodology for the entire website. This strategy focused on building topical authority and aligning site structure with high-intent commercial search demand. ✅The CTEM Success (6-Month Growth Comparison): 🔥 Global Non-Branded Impressions: Engineered a massive increase in reach for the CTEM (/ctem) pillar page, achieving a 28x multiplier in non-branded impressions and nearly 10x total impression growth for all related queries. 🔥 Global Non-Branded Rankings: Successfully transitioned core industry terms, including "CTEM" and "Continuous Threat Exposure Management," from Page 6 to Page 1, establishing a dominant search presence for the primary product category. ✅ ROI & Growth Analytics: Reported a $3.03 saving per click by pivoting strategy toward organic acquisition. Used engagement data to prove organic users are higher quality, staying 42% longer on-site and navigating deeper into the product platform compared to paid traffic. ✅ Strategic Advisory: Provided the executive team with data-driven guidance on technical scalability, content investment, and Generative Engine Optimization (GEO) to maximize long-term business ROI.

Managed performance-based marketing and web development (Freelance, 7-month contract) within the high-competition Casino Affiliation sector. This role focused on aggressive lead acquisition and navigating the complex regulatory landscape of gambling advertising. Key Responsibilities & Results: ✅ Multi-Channel PPC: Executed and optimized high-stakes SEM campaigns on Google and Bing. Managed Facebook Ads targeting niche audiences to drive high-value traffic to affiliate partners. ✅ Affiliate Web Development: Built and launched several niche landing pages and comparison sites from the ground up. Optimized these sites for maximum conversion (CRO) to ensure a high click-through rate to casino operators. ✅ Compliance & Strategy: Navigated strict platform policies regarding gambling content. Developed strategies to maintain account health while scaling traffic in a sector with extremely high Cost-Per-Click (CPC) rates.

Managed a dual-focus career architecting a high-traffic multilingual web network while providing technical SEO consulting for B2B/SaaS startups on short-term contracts, including Apify. Key Achievements: ✅ B2B Consulting & Technical Audits: Led technical audits and growth projects for corporate clients. Resolved complex enterprise issues in crawlability, Schema markup, and JavaScript rendering to maximize indexation efficiency for large-scale platforms. ✅ High-Volume Organic Scaling (Flagship Project): Architected and scaled a streaming property from zero to 1.9M+ monthly pageviews in 9 months. Achieved an 83.1% Organic Search share via an SEO-first architecture prioritizing internal linking and high-velocity acquisition. 🔗 Full Case Study: https://babakseo.com/bf ✅ Zero-to-Scale SEO Execution (Live TV Project): Built and executed the SEO strategy for a competitive live TV streaming platform, scaling a new domain to 460K+ monthly organic views within 12 months through Programmatic SEO (pSEO), automated content clustering, and Core Web Vitals optimization. Continued growth through gap analysis and keyword expansion, increasing organic traffic by an additional 25% over the next 6 months, ultimately peaking at nearly 580K+ monthly views. Achieved entirely through organic search acquisition in a highly competitive streaming niche. 🔗 Full Case Study: https://babakseo.com/btv ✅ Semantic SEO & Portfolio Expansion: Utilized semantic clustering and topic modeling to dominate niche markets. Maintained 10+ million annual pageviews over 6 years with monthly peaks above 960K for a multilingual asset optimized through semantic clustering, driving a 268.5% YoY increase in users and over 5M monthly engagement events. 🔗 Full Case Study: https://babakseo.com/ifp ✅ Content Performance & UX: Executed a data-driven framework resulting in 5M+ monthly engagement events and an average session duration of 3:02, proving content depth and high ranking signals.