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I am a results-driven Digital Marketing Manager with an engineering background and over six years of experience combining analytical precision with creative strategy to drive meaningful business growth. I have successfully managed media budgets exceeding €6 million, consistently delivering strong ROI and high client satisfaction. Known for developing innovative strategies that boost engagement, optimize sales funnels, and generate measurable growth, I bring a hands-on approach to execution. I excel in leading cross-functional teams, leveraging data-driven insights, and delivering high-impact campaigns with significant ROI improvements. My expertise also includes integrating Artificial Intelligence and automation tools, such as ChatGPT, Perplexity, and Zapier, to streamline operations, enhance performance, and scale results effectively.…I am a results-driven Digital Marketing Manager with an engineering background and over six years of experience combining analytical precision with creative strategy to drive meaningful business growth. I have successfully managed media budgets exceeding €6 million, consistently delivering strong ROI and high client satisfaction. Known for developing innovative strategies that boost engagement, optimize sales funnels, and generate measurable growth, I bring a hands-on approach to execution. I excel in leading cross-functional teams, leveraging data-driven insights, and delivering high-impact campaigns with significant ROI improvements. My expertise also includes integrating Artificial Intelligence and automation tools, such as ChatGPT, Perplexity, and Zapier, to streamline operations, enhance performance, and scale results effectively.

Barbara Lupino

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a results-driven Digital Marketing Manager with an engineering background and over six years of experience combining analytical precision with creative strategy to drive meaningful business growth. I have successfully managed media budgets exceeding €6 million, consistently delivering strong ROI and high client satisfaction. Known for developing innovative strategies that boost engagement, optimize sales funnels, and generate measurable growth, I bring a hands-on approach to execution. I excel in leading cross-functional teams, leveraging data-driven insights, and delivering high-impact campaigns with significant ROI improvements. My expertise also includes integrating Artificial Intelligence and automation tools, such as ChatGPT, Perplexity, and Zapier, to streamline operations, enhance performance, and scale results effectively.…I am a results-driven Digital Marketing Manager with an engineering background and over six years of experience combining analytical precision with creative strategy to drive meaningful business growth. I have successfully managed media budgets exceeding €6 million, consistently delivering strong ROI and high client satisfaction. Known for developing innovative strategies that boost engagement, optimize sales funnels, and generate measurable growth, I bring a hands-on approach to execution. I excel in leading cross-functional teams, leveraging data-driven insights, and delivering high-impact campaigns with significant ROI improvements. My expertise also includes integrating Artificial Intelligence and automation tools, such as ChatGPT, Perplexity, and Zapier, to streamline operations, enhance performance, and scale results effectively.

Available to hire

I am a results-driven Digital Marketing Manager with an engineering background and over six years of experience combining analytical precision with creative strategy to drive meaningful business growth. I have successfully managed media budgets exceeding €6 million, consistently delivering strong ROI and high client satisfaction. Known for developing innovative strategies that boost engagement, optimize sales funnels, and generate measurable growth, I bring a hands-on approach to execution.

I excel in leading cross-functional teams, leveraging data-driven insights, and delivering high-impact campaigns with significant ROI improvements. My expertise also includes integrating Artificial Intelligence and automation tools, such as ChatGPT, Perplexity, and Zapier, to streamline operations, enhance performance, and scale results effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Digital Marketing Manager at BWL MKT

April 1, 2021 - Present

Conducted comprehensive audits to optimize paid media strategies (Google Ads, Meta Ads, Tiktok Ads). Implemented chatbot automation and enhanced email marketing workflows. Improved revenue by 96% with the same budget within one year through conversion flow changes and communication improvements. Designed and executed email marketing campaigns and webinars using Mailchimp, HubSpot, Zapier, Zoom, and Calendly. Developed social media strategies that increased engagement by 80% and a 25% follower increase in two months using tools like Canva and CapCut. Developed cross-functional data dashboards using Looker Studio, Google Sheets, SQL, and Excel formulas. Worked with clients across multiple industries including SaaS, luxury real estate, health insurance, beauty & cosmetics, and international education.

Growth Media Coordinator at ZMES

June 30, 2024 - July 22, 2025

Oversaw development of scalable media strategies that improved ROAS by 20% in Meta Ads. Led Google Ads strategies, contributing to 30% of media-driven sales. Mentored analysts and created training programs. Managed influencer partnerships to boost creative effectiveness. Delivered a successful TikTok campaign for Claro TV leveraging Conversion Lift studies and influencer-powered creatives. Developed OOH media strategies including TV placements for Big Brother Brazil final episode. Created Looker Studio dashboards and conducted GA4 analysis to drive performance. Served clients in real estate/coworking, telecommunications, beauty, pharmaceuticals, and consumer goods.

Digital Marketing Coordinator at XP Inc

October 1, 2022 - July 22, 2025

Led a team of seven analysts managing performance across client accounts. Delivered successful advertising results on platforms including Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, Bing Ads, retail media channels, and retargeting platforms such as RTB House, Criteo, and Blue. Worked across sectors including e-commerce, fashion, retail, pharmaceuticals, health & wellness, financial services, education, energy, agribusiness, construction, lottery, food & beverage, and interior design.

Senior Media Analyst at Monks

May 1, 2022 - July 22, 2025

Managed four clients focused on marketplaces, e-commerce, apps, and lead generation while mentoring an intern. Boosted revenue performance by 25% during challenging periods through audience analysis and Google Search campaign adjustments. Responsibilities included media planning, budget management, A/B testing, campaign optimization, data analysis using Google Analytics, and dashboard creation. Managed multiple platforms and aligned strategies with CRO, CRM, design, and BI teams.

Performance Media Analyst at Monks

April 1, 2021 - July 22, 2025

Planned and structured Facebook Ads and Google Ads campaigns. Collaborated with creative and data engineering teams to manage large-scale marketing efforts.

Media Analyst at Monks

September 30, 2020 - July 22, 2025

Managed accounts for a pharmacy app and a shoe e-commerce platform. Developed marketing strategies based on data analysis from Facebook Ads, Google Analytics, Merchant Center, and Firebase. Created ad content, conducted campaign testing, and presented insights to management.

Digital Marketing Manager at BWL MKT

April 1, 2021 - Present

Conducted comprehensive audits to optimize paid media strategies including Google Ads, Meta Ads, and Tiktok Ads. Implemented chatbot automation and enhanced email marketing workflows. Achieved a 96% revenue improvement with the same budget in one year through conversion flow changes and ad improvements. Designed and executed email marketing campaigns and webinars using Mailchimp, HubSpot, Zapier, Zoom, and Calendly. Developed social media strategies that increased engagement by 80% and a follower increase of 25%. Created cross-functional data dashboards to analyze the sales and marketing funnel using Looker Studio, Google Sheets, SQL, and advanced Excel formulas. Worked with clients across SaaS, luxury real estate, health insurance, beauty & cosmetics, and international education sectors.

Growth Media Coordinator at ZMES

June 30, 2024 - July 22, 2025

Oversaw the development of scalable media strategies improving ROAS by 20% in Meta Ads. Led Google Ads strategies contributing to 30% of total media-driven sales. Mentored analysts and created training programs to improve team performance. Managed influencer partnerships and delivered a successful TikTok campaign for Claro TV using Conversion Lift studies and influencer-powered creatives. Developed Out-of-Home media strategies including TV placements for Big Brother Brazil's final episode. Established LinkedIn Ads strategies and multi-platform campaigns across Latin American markets. Created Looker Studio dashboards and conducted GA4 analyses to drive performance.

Digital Marketing Coordinator at XP INC

October 1, 2022 - July 22, 2025

Led a team of seven analysts managing performance across multiple client accounts. Delivered successful results across platforms including Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, Bing Ads, retail media, and retargeting platforms. Worked in industries such as E-commerce, Fashion & Apparel, Retail, Pharmaceuticals, Health & Wellness, Financial Services, Education, Energy & Utilities, Agribusiness, Construction Equipment, Lottery & Social Impact, Food & Beverage, Furniture & Interior Design.

Senior Media Analyst at MONKS

May 1, 2022 - July 22, 2025

Managed four clients across marketplaces, e-commerce, apps, and lead generation while mentoring an intern. Boosted revenue performance by 25% during toughest month through audience analysis and strategic Google Search campaign optimizations. Handled media planning, budget management, performance forecasting, A/B testing, campaign optimization and analytics. Built dashboards, presented insights and aligned strategies with CRO, CRM, Design, and BI teams. Managed various ad platforms and supervised an intern.

Performance Media Analyst at ENEXT CONSULTING

April 1, 2021 - July 22, 2025

Planned and structured strategies for Facebook Ads and Google Ads campaigns, managing budgets with creative and data engineering teams for large-scale marketing campaigns.

Media Analyst at ENEXT CONSULTING

September 30, 2020 - July 22, 2025

Managed two company accounts including a pharmacy app and shoe e-commerce platform. Developed marketing strategies based on Facebook Ads and Google Analytics data, created ad content, conducted strategic campaign testing, and presented findings. Created action strategies based on KPIs tracked via Google Ads, Facebook Ads, Analytics, Merchant Center, and Firebase.