Hi, I'm Barbora Janosko, a senior B2B & B2C content strategist and interim CMO with over 10 years of experience helping startups and founders launch and grow products, scaling from 0 to 7-figure ARR, and connecting the dots between business, marketing, and product. I'm an experienced people-leader with 7 years of experience in hands-on leadership roles, specializing in team leadership and project management, go-to-market strategy, brand messaging, and content creation across various platforms, including LinkedIn, Instagram, and TikTok. I've worked with amazing companies like Wolt, Red Bull, and Google, and provided consultancy to over 140 businesses (US, UK/I, NL, DE, CZ, SK) for brands with global ambitions. I spearheaded product launches and expansions at several companies, including my own. I'm skilled at driving cross-functional collaboration, partnering with management, international strategy, design, product, marketing, sales, and customer success teams to develop insight-driven strategies that foster growth. I'm passionate about fostering growth through strategic communication and building brand identities that resonate with audiences. I've advised founders, CXOs, politicians, and solopreneurs in the following industries: SaaS, AI, healthcare, mental health, beauty, politics, fintech, VC, sports, agencies, real estate, FMCG, and the creator economy. Whether leading a team or advising founders, I bring a data-driven and holistic approach to every project. When I'm not working on marketing strategies, you might find me helping professionals connect through networking events or crafting content.

Barbora Janosko

Hi, I'm Barbora Janosko, a senior B2B & B2C content strategist and interim CMO with over 10 years of experience helping startups and founders launch and grow products, scaling from 0 to 7-figure ARR, and connecting the dots between business, marketing, and product. I'm an experienced people-leader with 7 years of experience in hands-on leadership roles, specializing in team leadership and project management, go-to-market strategy, brand messaging, and content creation across various platforms, including LinkedIn, Instagram, and TikTok. I've worked with amazing companies like Wolt, Red Bull, and Google, and provided consultancy to over 140 businesses (US, UK/I, NL, DE, CZ, SK) for brands with global ambitions. I spearheaded product launches and expansions at several companies, including my own. I'm skilled at driving cross-functional collaboration, partnering with management, international strategy, design, product, marketing, sales, and customer success teams to develop insight-driven strategies that foster growth. I'm passionate about fostering growth through strategic communication and building brand identities that resonate with audiences. I've advised founders, CXOs, politicians, and solopreneurs in the following industries: SaaS, AI, healthcare, mental health, beauty, politics, fintech, VC, sports, agencies, real estate, FMCG, and the creator economy. Whether leading a team or advising founders, I bring a data-driven and holistic approach to every project. When I'm not working on marketing strategies, you might find me helping professionals connect through networking events or crafting content.

Available to hire

Hi, I’m Barbora Janosko, a senior B2B & B2C content strategist and interim CMO with over 10 years of experience helping startups and founders launch and grow products, scaling from 0 to 7-figure ARR, and connecting the dots between business, marketing, and product. I’m an experienced people-leader with 7 years of experience in hands-on leadership roles, specializing in team leadership and project management, go-to-market strategy, brand messaging, and content creation across various platforms, including LinkedIn, Instagram, and TikTok.

I’ve worked with amazing companies like Wolt, Red Bull, and Google, and provided consultancy to over 140 businesses (US, UK/I, NL, DE, CZ, SK) for brands with global ambitions. I spearheaded product launches and expansions at several companies, including my own. I’m skilled at driving cross-functional collaboration, partnering with management, international strategy, design, product, marketing, sales, and customer success teams to develop insight-driven strategies that foster growth.

I’m passionate about fostering growth through strategic communication and building brand identities that resonate with audiences. I’ve advised founders, CXOs, politicians, and solopreneurs in the following industries: SaaS, AI, healthcare, mental health, beauty, politics, fintech, VC, sports, agencies, real estate, FMCG, and the creator economy. Whether leading a team or advising founders, I bring a data-driven and holistic approach to every project. When I’m not working on marketing strategies, you might find me helping professionals connect through networking events or crafting content.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Slovak
Fluent
Czech
Fluent
Spanish; Castilian
Beginner
German
Beginner

Work Experience

Freelance Content Strategist & Social Media Manager | Interim CMO at Freelance
January 1, 2024 - June 16, 2024
Enabled startups and founders across multiple countries to launch products, expand into new markets, and accelerate user and client acquisition. Focused on go-to-market strategy, messaging, brand identity, content strategy, strategic copywriting, social media management (LinkedIn, IG, TikTok), communications, and personal branding. Delivered GTM communications for six projects, helping three of them gain early traction. Drove 54% audience growth and 26% business growth.
Co-founder | Interim CMO at Illume
November 1, 2022 - March 31, 2025
Led marketing and operations, spearheading go-to-market strategy including pricing, branding, communications, and product positioning. Designed SOPs, managed a team of three, and scaled operations across three cities. Scaled the business from zero to 800+ clients and six-figure revenue in the first year, achieving profitability in seven months. Achieved a 4.9 rating from 180+ reviews, a 62% email open rate, and grew Instagram followers from zero to 2.3K through content-led strategy.
Account Strategist, UK/I at Google
March 1, 2022 - December 31, 2023
Consulted more than 140 B2B and B2C clients in the UK/I and US, focusing on brand messaging, Google Ads optimization, industry insights, and training. Ranked #3 on the sales leaderboard in Q2 2022 and surpassed KPIs by 44% year-over-year. Increased ad revenue by 13%.
Country Marketing Manager at Wolt
October 1, 2019 - August 31, 2021
Joined as the second employee to lead country marketing and communications. Developed the brand from scratch, led art direction for go-to-market campaigns including eight regional expansions and 13 product feature launches. Managed cross-functional collaboration with HQ and led indirect reporting and partner marketing efforts with major brands. Positioned Wolt as the #1 top-of-mind food delivery brand in Slovakia, driving seven-figure ARR and monthly active users from zero to five figures.
Marketing Manager at Refresher
September 1, 2018 - September 30, 2019
Transformed the internal media team into an in-house content marketing agency and supported the launch of a subscription model. Led a team of eight and developed client strategies for brands across FMCG, banking, and lifestyle sectors. Achieved 17% year-over-year ad revenue growth and acquired 11 new clients. Revamped Instagram and YouTube strategies while nurturing relationships with CXOs and media agencies.
Communications Specialist at Red Bull
October 1, 2015 - June 30, 2018
Directed national and internal communications and multi-channel campaigns for events and projects from planning to execution. Crafted localized PR and social content, managed media and influencer relations, and maintained brand consistency. Increased event media coverage by 21% and athlete coverage by 36%, improving visibility through tailored messaging and strengthened media partnerships aligned with the global brand strategy.

Education

Master of Arts at Comenius University
September 1, 2016 - August 31, 2018
Bachelor of Arts at St. Cyril and Methodius University
September 1, 2013 - June 30, 2016
Master of Arts at Comenius University
September 1, 2016 - August 31, 2018
Bachelor of Arts at St. Cyril and Methodius University
September 1, 2013 - June 30, 2016

Qualifications

Figma (HZM)
January 11, 2030 - June 15, 2025
Startup Acceleration Programme
January 11, 2030 - June 15, 2025
Google Analytics 4
January 11, 2030 - June 15, 2025
Google Ads (Google)
January 11, 2030 - June 15, 2025
Python (Masterschool)
January 11, 2030 - June 15, 2025
SQL (DataCamp)
January 11, 2030 - June 15, 2025
Data Analytics (Coursera)
January 11, 2030 - June 15, 2025
Figma (HZM)
January 1, 2023 - December 31, 2023
Startup Acceleration Programme
January 1, 2023 - December 31, 2023
Google Analytics 4
January 1, 2023 - December 31, 2023
Google Ads (Google)
January 1, 2023 - December 31, 2023
Python (Masterschool)
January 1, 2023 - December 31, 2023
SQL (DataCamp)
January 1, 2023 - December 31, 2023
Data Analytics (Coursera)
January 1, 2023 - December 31, 2023

Industry Experience

Software & Internet, Media & Entertainment, Financial Services, Healthcare, Professional Services, Non-Profit Organization, Travel & Hospitality, Other