Hi, I’m Barbora Janosko, a senior B2B & B2C content strategist and interim CMO with over 10 years of experience helping startups and founders launch and grow products, scaling from 0 to 7-figure ARR, and connecting the dots between business, marketing, and product. I’m an experienced people-leader with 7 years of experience in hands-on leadership roles, specializing in team leadership and project management, go-to-market strategy, brand messaging, and content creation across various platforms, including LinkedIn, Instagram, and TikTok.
I’ve worked with amazing companies like Wolt, Red Bull, and Google, and provided consultancy to over 140 businesses (US, UK/I, NL, DE, CZ, SK) for brands with global ambitions. I spearheaded product launches and expansions at several companies, including my own. I’m skilled at driving cross-functional collaboration, partnering with management, international strategy, design, product, marketing, sales, and customer success teams to develop insight-driven strategies that foster growth.
I’m passionate about fostering growth through strategic communication and building brand identities that resonate with audiences. I’ve advised founders, CXOs, politicians, and solopreneurs in the following industries: SaaS, AI, healthcare, mental health, beauty, politics, fintech, VC, sports, agencies, real estate, FMCG, and the creator economy. Whether leading a team or advising founders, I bring a data-driven and holistic approach to every project. When I’m not working on marketing strategies, you might find me helping professionals connect through networking events or crafting content.
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