I am a creative and data-driven Social Media Content Manager with expertise in TikTok and Instagram culture. I founded Singles of Sofia, where I direct all social media strategy, content creation, and trend-led ad concepts. I have a proven ability to create viral-style content with strong hooks, brief UGC creators and editors, and analyze performance data such as CTR, CPA, watch time, and thumbstop rate to scale winners. I am certified in Digital Marketing, Instagram Marketing, and Analytics. I excel in paid social creative strategy, trend analysis on TikTok and Instagram, social media campaign execution, and ad performance analysis. I am bilingual in English and Bulgarian, and I continuously monitor metrics to optimize content performance and growth.…

Bilyana Dimitrova

PRO

I am a creative and data-driven Social Media Content Manager with expertise in TikTok and Instagram culture. I founded Singles of Sofia, where I direct all social media strategy, content creation, and trend-led ad concepts. I have a proven ability to create viral-style content with strong hooks, brief UGC creators and editors, and analyze performance data such as CTR, CPA, watch time, and thumbstop rate to scale winners. I am certified in Digital Marketing, Instagram Marketing, and Analytics. I excel in paid social creative strategy, trend analysis on TikTok and Instagram, social media campaign execution, and ad performance analysis. I am bilingual in English and Bulgarian, and I continuously monitor metrics to optimize content performance and growth.…

Available to hire

I am a creative and data-driven Social Media Content Manager with expertise in TikTok and Instagram culture. I founded Singles of Sofia, where I direct all social media strategy, content creation, and trend-led ad concepts. I have a proven ability to create viral-style content with strong hooks, brief UGC creators and editors, and analyze performance data such as CTR, CPA, watch time, and thumbstop rate to scale winners.

I am certified in Digital Marketing, Instagram Marketing, and Analytics. I excel in paid social creative strategy, trend analysis on TikTok and Instagram, social media campaign execution, and ad performance analysis. I am bilingual in English and Bulgarian, and I continuously monitor metrics to optimize content performance and growth.

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Language

English
Fluent
Bulgarian
Fluent

Work Experience

Freelance Digital Marketing Specialist at Self-Employed
April 1, 2023 - Present
Planned and executed digital campaigns across Instagram, Facebook, and email. Designed and managed newsletters using Mailchimp to grow and engage subscriber lists. Collaborated with small business clients to build cohesive brand identities online. Used performance data (engagement, CTR, reach) to optimize content and targeting.
Sales and Marketing Specialist at Fidelis Strategic Marketing
August 1, 2017 - August 16, 2025
Coordinated lead generation campaigns and created outreach content. Supported brand alignment in email, web, and promotional materials.
Insurance Agent at L.L.O.Y.D Agencies
July 1, 2018 - August 16, 2025
Assisted clients with insurance services and maintained CMS compliance. Developed strong verbal communication skills and customer rapport.
Logistics Coordinator at LIV Transportation Inc.
July 1, 2020 - August 16, 2025
Managed scheduling, dispatch, and communication between clients, drivers, and stakeholders. Developed strong customer service and problem-solving abilities through daily client interactions and team collaboration.
Logistics Coordinator at AMM Express
March 1, 2021 - August 16, 2025
Managed scheduling, dispatch, and communication between clients, drivers, and stakeholders, ensuring smooth logistics operations.
Logistics Coordinator at Southern Mail Service
August 1, 2025 - August 16, 2025
Experienced logistics coordination including scheduling, dispatch, and communication with clients and drivers, enhancing operational efficiency.
Freelance Digital Marketing Specialist at Self-Employed
April 1, 2023 - Present
Planned and executed digital campaigns across Instagram, Facebook, and email. Designed and managed newsletters using Mailchimp to grow and engage subscriber lists. Collaborated with small business clients to build cohesive brand identities online. Used performance data such as engagement, CTR, and reach to optimize content and targeting.
Sales and Marketing Specialist at Fidelis Strategic Marketing
August 1, 2017 - August 16, 2025
Coordinated lead generation campaigns and created outreach content. Supported brand alignment in email, web, and promotional materials.
Insurance Agent at L.L.O.Y.D Agencies
July 1, 2018 - August 16, 2025
Assisted clients with insurance services and maintained CMS compliance. Developed strong verbal communication skills and customer rapport.
Logistics Coordinator at LIV Transportation Inc.
July 1, 2020 - August 16, 2025
Managed scheduling, dispatch, and communication between clients, drivers, and stakeholders. Developed strong customer service and problem-solving abilities through daily client interactions and team collaboration.
Logistics Coordinator at AMM Express
March 1, 2021 - August 16, 2025
Managed scheduling, dispatch, and communication between clients, drivers, and stakeholders. Developed strong customer service and problem-solving abilities through daily client interactions and team collaboration.
Logistics Coordinator at Southern Mail Service
August 1, 2025 - August 16, 2025
Experienced Logistics Coordinator focusing on scheduling, dispatch, and communication between clients, drivers, and stakeholders. Enhanced customer service and problem-solving skills through consistent team collaboration.
Founder & Social Media Manager at Singles of Sofia
January 1, 2024 - Present
Built and grew a community-based brand on Instagram and TikTok focused on singles events in Sofia. Created viral-style video ads, directed UGC creators and editors to ensure content matched brand voice and maximized audience appeal. Managed collaborations and monitored metrics such as watch-time, engagement, and follower growth to identify top-performing creative formats.
Freelance Digital Marketing Specialist at Self-employed
April 1, 2023 - Present
Planned and executed digital campaigns for small businesses across Instagram, Facebook, and email. Designed newsletters in Mailchimp and optimized campaigns using CTR and engagement metrics. Built cohesive brand identities and storytelling across digital platforms.
Sales & Marketing Specialist at Fidelis Strategic Marketing
August 31, 2017 - August 19, 2025
Supported digital outreach campaigns, coordinated lead generation, and created marketing content. Ensured messaging consistency across email, web, and promotional channels.
Insurance Agent at L.L.O.Y.D Agencies
July 31, 2018 - August 19, 2025
Developed strong communication and persuasion skills through direct client interactions.
Logistics Coordinator at LIV Transportation Inc., AMM Express, Southern Mail Service
August 31, 2025 - August 19, 2025
Managed scheduling, dispatch, and communication between stakeholders in fast-paced environments. Strengthened multitasking, problem-solving, and project management skills.
Founder & Social Media Manager at Singles of Sofia
January 1, 2024 - Present
Built and grew a community-based brand on Instagram & TikTok focused on singles events in Sofia. Created viral-style video ads and directed UGC creators and editors to ensure content matched brand voice and maximized audience appeal. Managed collaborations and monitored key metrics like watch-time, engagement, and follower growth to identify top-performing creative formats.
Freelance Digital Marketing Specialist
April 1, 2023 - Present
Planned and executed digital campaigns for small businesses across Instagram, Facebook, and email. Designed newsletters in Mailchimp and optimized campaigns using CTR and engagement metrics. Built cohesive brand identities and storytelling across digital platforms.
Sales & Marketing Specialist at Fidelis Strategic Marketing
August 1, 2017 - August 19, 2025
Supported digital outreach campaigns, coordinated lead generation, and created marketing content. Ensured messaging consistency across email, web, and promotional channels.
Insurance Agent at L.L.O.Y.D Agencies
July 1, 2018 - August 19, 2025
Developed strong communication and persuasion skills through direct client interactions.
Logistics Coordinator at LIV Transportation Inc., AMM Express, Southern Mail Service
August 1, 2025 - August 19, 2025
Managed scheduling, dispatch, and communication between stakeholders in fast-paced environments. Strengthened multitasking, problem-solving, and project management skills.

Education

Bachelor’s Degree in Bulgarian Language and Literature at Sofia University
January 11, 2030 - January 1, 2026

Qualifications

High School Graduate
January 11, 2030 - January 1, 2011
Instagram Marketing – SoftUni Digital
January 1, 2025 - August 16, 2025
Digital Marketing – HubSpot Academy
January 1, 2025 - August 16, 2025
Digital Transformation – LinkedIn
June 1, 2023 - August 16, 2025
Google Universal Analytics Essentials – LinkedIn
January 1, 2023 - August 16, 2025
Foundations of Digital Marketing & E-commerce – Google
January 1, 2023 - August 16, 2025
Digital Marketing Foundations – LinkedIn
December 1, 2022 - August 16, 2025
Marketing Foundations – LinkedIn
August 1, 2022 - August 16, 2025
SEO Foundations (2018) – LinkedIn
August 1, 2022 - August 16, 2025
High School Graduate
January 1, 2011 - January 1, 2011
Digital Marketing – HubSpot Academy
January 1, 2025 - August 16, 2025
Digital Transformation – LinkedIn
June 1, 2023 - August 16, 2025
Google Universal Analytics Essentials – LinkedIn
January 1, 2023 - August 16, 2025
Foundations of Digital Marketing & E-commerce – Google
January 1, 2023 - August 16, 2025
Digital Marketing Foundations – LinkedIn
December 1, 2022 - August 16, 2025
SEO Foundations – LinkedIn
January 1, 2018 - August 1, 2022
Digital Marketing – HubSpot Academy
January 1, 2025 - August 19, 2025
Google Analytics Essentials – LinkedIn
January 1, 2023 - August 19, 2025
Digital Marketing Foundations – LinkedIn
January 1, 2022 - August 19, 2025
SEO Foundations – LinkedIn
January 1, 2022 - August 19, 2025
Instagram Marketing – SoftUni Digital
January 1, 2025 - August 19, 2025
Digital Marketing – HubSpot Academy
January 1, 2025 - August 19, 2025
Google Analytics Essentials – LinkedIn
January 1, 2023 - August 19, 2025
Digital Marketing Foundations – LinkedIn
January 1, 2022 - August 19, 2025
SEO Foundations – LinkedIn
January 1, 2022 - August 19, 2025

Industry Experience

Other
    paper Growing my own business - “Singles of Sofia” on Instagram/ Facebook/ Tik Tok

    I developed and grew my own business account - Singles of Sofia, by applying a wide range of Social media growth strategies and tools. My goal was to build an engaged community and create visibility.

    Key methods I used:

    Instagram Ads: Planned and launched targeted ad campaigns, optimizing them for reach, engagement, and conversions.

    Content Strategy: Designed a posting calendar with diverse formats (posts, reels, stories, polls) to maximize audience interaction.

    Engagement Tools: Leveraged scheduling and analytics tools to track performance, refine content, and ensure consistent posting.

    Community Engagement: Actively engaged with followers through Posts, Comments, Stories, DMs, Polls, Giveaways, which significantly boosted retention.

    Growth Tactics:
    Optimized keywords and hashtags strategies for maximum reach.

    For the ads, I carefully selected the right audience by analyzing Instagram’s insights and metrics. I reviewed who was engaging with the content — their location, age groups, gender, and interests — and then tailored the targeting to match the people most likely to connect with our events. This allowed me to optimize the campaigns for both reach and relevance, making sure the ads reached those who were genuinely interested.

    Collaborated with local influencers and partner brands for cross-promotion.

    Ran giveaways and contests to encourage shares and participation.

    Used interactive stories (quizzes, polls, “ask away”) to boost engagement.

    Repurposed content across Instagram, TikTok, and Facebook to increase visibility.

    Leveraged UGC (user-generated content) by resharing participant posts and stories.

    Focused on timing and frequency, posting when followers were most active (again by analyzing Instagram insights and metrics)

    Implemented SEO for Instagram captions/ Bio to improve discoverability.

    Tested different CTA styles (calls to action) in captions to drive comments and shares.

    Experimented with Reels trends and audio to ride the algorithm wave.

    Created short, engaging videos with voiceovers, always starting with strong hooks to capture attention within the first few seconds — taking advantage of proven video retention psychology.

    Results:

    Built a community of over 10,000 Instagram for less than 6 months.
    Consistently sold out events (The Instagram account is about events), with over 150 participants at the most recent gathering.
    Established Singles of Sofia as a recognized and trusted brand for singles’ events in the city.