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Action-oriented, hands-on, KPI-focused "marketing generalist", big-picture architect, with over 10 years of experience leading strategy, execution, and AI automation. I specialize in growth marketing, demand generation, and building data-driven programs that accelerate revenue and brand proof across SaaS, eCommerce, and DTC brands. My playbook spans lead generation, content strategy, social proof building, hyper-personalization, email & newsletters, Google and social ads, website and landing page building, UI/UX, SEO, influencer marketing and partnerships. I've built and led cross-functional teams, created scalable campaigns, and developed end-to-end go-to-market programs that drive measurable results. I design and optimize multi-channel experiences — from paid and organic search to social and affiliate channels — through data dashboards and AI-enabled automation, delivering stronger engagement, higher qualified leads, and improved conversion rates.…Action-oriented, hands-on, KPI-focused "marketing generalist", big-picture architect, with over 10 years of experience leading strategy, execution, and AI automation. I specialize in growth marketing, demand generation, and building data-driven programs that accelerate revenue and brand proof across SaaS, eCommerce, and DTC brands. My playbook spans lead generation, content strategy, social proof building, hyper-personalization, email & newsletters, Google and social ads, website and landing page building, UI/UX, SEO, influencer marketing and partnerships. I've built and led cross-functional teams, created scalable campaigns, and developed end-to-end go-to-market programs that drive measurable results. I design and optimize multi-channel experiences — from paid and organic search to social and affiliate channels — through data dashboards and AI-enabled automation, delivering stronger engagement, higher qualified leads, and improved conversion rates.

Becky Bellai

Fractional CMO, Growth Marketer, Marketing Consultant, +3

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Action-oriented, hands-on, KPI-focused "marketing generalist", big-picture architect, with over 10 years of experience leading strategy, execution, and AI automation. I specialize in growth marketing, demand generation, and building data-driven programs that accelerate revenue and brand proof across SaaS, eCommerce, and DTC brands. My playbook spans lead generation, content strategy, social proof building, hyper-personalization, email & newsletters, Google and social ads, website and landing page building, UI/UX, SEO, influencer marketing and partnerships. I've built and led cross-functional teams, created scalable campaigns, and developed end-to-end go-to-market programs that drive measurable results. I design and optimize multi-channel experiences — from paid and organic search to social and affiliate channels — through data dashboards and AI-enabled automation, delivering stronger engagement, higher qualified leads, and improved conversion rates.…Action-oriented, hands-on, KPI-focused "marketing generalist", big-picture architect, with over 10 years of experience leading strategy, execution, and AI automation. I specialize in growth marketing, demand generation, and building data-driven programs that accelerate revenue and brand proof across SaaS, eCommerce, and DTC brands. My playbook spans lead generation, content strategy, social proof building, hyper-personalization, email & newsletters, Google and social ads, website and landing page building, UI/UX, SEO, influencer marketing and partnerships. I've built and led cross-functional teams, created scalable campaigns, and developed end-to-end go-to-market programs that drive measurable results. I design and optimize multi-channel experiences — from paid and organic search to social and affiliate channels — through data dashboards and AI-enabled automation, delivering stronger engagement, higher qualified leads, and improved conversion rates.

Available to hire

Action-oriented, hands-on, KPI-focused “marketing generalist”, big-picture architect, with over 10 years of experience leading strategy, execution, and AI automation. I specialize in growth marketing, demand generation, and building data-driven programs that accelerate revenue and brand proof across SaaS, eCommerce, and DTC brands. My playbook spans lead generation, content strategy, social proof building, hyper-personalization, email & newsletters, Google and social ads, website and landing page building, UI/UX, SEO, influencer marketing and partnerships.

I’ve built and led cross-functional teams, created scalable campaigns, and developed end-to-end go-to-market programs that drive measurable results. I design and optimize multi-channel experiences — from paid and organic search to social and affiliate channels — through data dashboards and AI-enabled automation, delivering stronger engagement, higher qualified leads, and improved conversion rates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Fractional CMO at The Marketing Plan

March 1, 2015 - Present

Founder and fractional Chief Marketing Officer delivering strategic marketing leadership to startups and scale-ups. Responsibilities include developing and executing go-to-market strategies, leading content and demand generation programs, building data-driven CRM and automation, and aligning multi-channel campaigns with business objectives. Achieved consistent growth in leads, conversions, and revenue, while building scalable operations and a high-performing marketing team.

at The Travel Brand

April 1, 2022 - October 24, 2025

Led marketing initiatives for a remote-first brand, developing go-to-market campaigns, branding, and content across digital channels. Drove audience growth, engagement, and brand visibility across channels; collaborated with partners and vendors to scale campaigns.

Head of Marketing at Fabric LMS

September 1, 2025 - October 24, 2025

Built and led the marketing function for a learning management system platform. Implemented a unified go-to-market strategy, integrated CRM and analytics, created landing pages in WordPress with SEO optimization, revamped the website, launched multi-channel campaigns, and grew engagement and conversions. Consolidated budgets, led cross-functional teams, and delivered measurable growth across B2B and B2C segments.

Product Marketing Manager at JAK Tape

June 1, 2025 - October 24, 2025

Led product marketing for a hardware tech startup, developing full-funnel go-to-market strategies across email, social, paid media, content, and SEO. Implemented A/B testing, pricing experiments, and cross-functional collaboration to drive qualified leads and improve conversion rates. Coordinated external agencies and in-house teams to deliver omni-channel campaigns.

Lifecycle Marketing Manager at PepsiCo

April 1, 2025 - October 24, 2025

Developed lifecycle marketing strategies including ABM and account-based segmentation frameworks to boost website traffic and generate qualified leads across paid and organic channels. Implemented data-driven campaigns and optimized the customer journey to improve engagement and conversions.