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Hey there! I’m Benedict Kariuki, a UX designer and frontend developer with over 4 years of experience crafting intuitive digital experiences and refining web content to boost user satisfaction. I love collaborating with cross-functional teams to design, prototype, and implement engaging products that people enjoy using. In my work, I focus on content strategy, SEO-driven improvements, and clean, accessible interfaces across desktop and mobile. I’m passionate about user-centered design, rapid prototyping, and turning complex problems into simple, measurable solutions.…Hey there! I’m Benedict Kariuki, a UX designer and frontend developer with over 4 years of experience crafting intuitive digital experiences and refining web content to boost user satisfaction. I love collaborating with cross-functional teams to design, prototype, and implement engaging products that people enjoy using. In my work, I focus on content strategy, SEO-driven improvements, and clean, accessible interfaces across desktop and mobile. I’m passionate about user-centered design, rapid prototyping, and turning complex problems into simple, measurable solutions.

Benedict Kariuki

UX Designer, Web Designer, Front-End Developer, +2

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Hey there! I’m Benedict Kariuki, a UX designer and frontend developer with over 4 years of experience crafting intuitive digital experiences and refining web content to boost user satisfaction. I love collaborating with cross-functional teams to design, prototype, and implement engaging products that people enjoy using. In my work, I focus on content strategy, SEO-driven improvements, and clean, accessible interfaces across desktop and mobile. I’m passionate about user-centered design, rapid prototyping, and turning complex problems into simple, measurable solutions.…Hey there! I’m Benedict Kariuki, a UX designer and frontend developer with over 4 years of experience crafting intuitive digital experiences and refining web content to boost user satisfaction. I love collaborating with cross-functional teams to design, prototype, and implement engaging products that people enjoy using. In my work, I focus on content strategy, SEO-driven improvements, and clean, accessible interfaces across desktop and mobile. I’m passionate about user-centered design, rapid prototyping, and turning complex problems into simple, measurable solutions.

Available to hire

Hey there! I’m Benedict Kariuki, a UX designer and frontend developer with over 4 years of experience crafting intuitive digital experiences and refining web content to boost user satisfaction. I love collaborating with cross-functional teams to design, prototype, and implement engaging products that people enjoy using.

In my work, I focus on content strategy, SEO-driven improvements, and clean, accessible interfaces across desktop and mobile. I’m passionate about user-centered design, rapid prototyping, and turning complex problems into simple, measurable solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior User Experience Designer at tally.it

February 29, 2024 - September 16, 2025

Spearheaded the creation of multiple digital experience concepts through low-fidelity prototypes and UI explorations; identified key screen types for desktop/mobile/connected devices and produced detailed wireframes, task flows, and UI solutions; prototyped experiences at varying fidelity; defined and evolved design systems; collaborated with product owners and agile teams to ensure design intent; led client relations and delivered comprehensive design artifacts.

Senior User Experience Designer at tally.it

February 29, 2024 - August 8, 2025

Led creation of multiple digital experience concepts with low-fidelity interactive prototypes and UI explorations. Identified screen types for various devices and developed wireframes, task flows, and UI solutions. Prototyped digital experiences at various fidelity levels throughout the design process. Defined and evolved design systems throughout product lifecycle. Collaborated with product owners and agile teams to maintain design alignment. Built and maintained strong client relationships advocating user perspective. Managed all detailed design deliverables and presented digital product concepts effectively.

Frontend Developer at Mellborn Group

March 31, 2023 - September 16, 2025

Collaborated with product management to identify improvement opportunities for existing features; implemented frontend enhancements to improve usability and aesthetics; worked with backend teams to ensure seamless integration and performance; conducted code analyses to improve development processes and adhered to Git-based workflows in an Agile environment.

Frontend Developer at Mellborn Group

March 31, 2023 - August 8, 2025

Collaborated with product managers to identify feature improvements resulting in a 20% increase in user satisfaction. Implemented front-end enhancements improving user interface and appearance. Worked closely with backend teams for new feature integration ensuring optimal performance. Conducted code analysis recommending procedural improvements. Worked in a team environment using Git for source control and followed agile methodologies using Bitbucket, Jira, Confluence, VSCode, and Docker.

User Experience Designer at Kenyan Alliance Insurance Company

November 30, 2022 - September 16, 2025

Produced graphics for the web app and design alternatives for banners; revamped website flows and navigation to reduce misdirected queries and increase traffic; enhanced site structure, navigation, and visuals while maintaining brand consistency; conducted user research and usability testing to guide redesign decisions.

User Experience Designer at Kenyan Alliance Insurance Company

November 30, 2022 - August 8, 2025

Delivered graphics for web applications and alternative banner images. Produced customer magazine, e-newsletter, and website improving brand NPS by over 10 points. Redesigned website navigation reducing misdirected customer queries by 30% and increased traffic to neglected pages. Enhanced user experience via site structure, navigation, optimization, and graphic integration. Achieved consistent visual theming across website. Identified and fixed website problems including broken links and formatting issues. Created visual design prototypes and new navigation solutions increasing user satisfaction by 10%. Conducted targeted user research and usability testing pre- and post-redesign.

Web Designer/Content Manager at SAI Office Supplies Ltd

September 1, 2022 - Present

Analyzed ad campaign performance using Google Analytics and Facebook Ads Manager; coordinated social and search campaigns; created multiple Facebook/Meta campaigns focusing on lead generation and conversion optimization; produced monthly performance reports and presented findings to clients; implemented new marketing strategies with the Director of Digital Marketing; gathered user feedback and provided web metrics to drive performance.

Web Designer/Content Manager at SAI Office Supplies Ltd

September 1, 2022 - Present

Analyzed ad campaign performance using Google Analytics and Facebook Ads Manager, implementing optimizations. Coordinated social and search ad campaigns ensuring brand consistency and maximizing effectiveness. Created and managed lead generation Facebook/Meta Ad campaigns increasing customer acquisition by 30%. Prepared and presented monthly performance reports to clients. Collaborated on new marketing strategies increasing ROI by 25%. Gathered user and staff feedback to identify site needs and implemented solutions. Managed CMS for content creation and updates, maintained website standards and functionality, and managed inventory with accurate product info. Managed multiple SEO campaigns concurrently and guided SEO strategy cross-functionally.

Frontend Developer at Axedigital Studios

June 30, 2022 - September 16, 2025

Collaborated with marketing consultants, content writers, and WordPress developers to create engaging WordPress websites; created wireframes and custom pages; performed content edits, site updates, and QA checks; troubleshot WordPress, plugin, and responsive design issues; conducted market research to inform design decisions; balanced front-end and back-end responsibilities and identified growth opportunities.

Frontend Developer at Axedigital Studios

June 30, 2022 - August 8, 2025

Collaborated with marketing consultants, content writers, and WordPress developers to create engaging websites. Created wireframes and custom WordPress sites ensuring project deadlines and accurate time tracking. Performed website content updates, form editing, page creation, and menu updates. Troubleshot WordPress and plugin issues addressing responsive and mobile concerns. Conducted quality assurance checks before client reviews. Installed plugins, tracking codes, and CSS classes for marketing team usage. Utilized competitor and market research to design engaging websites. Managed balance of front-end and back-end responsibilities completing projects on time. Identified client growth opportunities and liaised with business development team.

Art Director/Designer at MtaaniComics

October 1, 2019 - Present

Developed original web animations; assisted illustration teams; collaborated with production on animated branding material; planned and supervised online presence efforts; used Photoshop and Illustrator to create and enhance illustrations; managed content strategy and social media initiatives to drive cross-channel engagement.

Art Director/Designer at MtaaniComics

October 1, 2019 - Present

Created original web animations and supported illustration teams with analysis and enhancements. Collaborated with production team for animated branding materials and online presence strategy. Produced digital and traditional illustrations using Photoshop and Illustrator. Managed content strategy, on-page and social media initiatives generating engaging content. Operated in fast-paced startup environment with strong attention to detail. Delivered visual storytelling through impactful web and mobile design. Developed cross-channel engagement strategies and maintained consistent visual branding across web, e-newsletters, social media, and print.