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I'm Bennetta Castaneda, a versatile marketer with 8 years’ experience across digital (social media management and website development) and offline marketing (ATL channels and public relations) in education, high-end retail, financial and legal services, and FMCG. I combine data-driven strategy with creative delivery to drive growth, engagement and measurable results. I recently completed an MSc in Digital Marketing & Analytics with First Class Honours and have hands-on experience building and optimising multi-channel campaigns, managing WordPress/Wix/Shopify sites, and generating quality leads and conversions. I'm excited to bring my strategic mindset, strong collaboration skills and hands-on toolkit to your team.…I'm Bennetta Castaneda, a versatile marketer with 8 years’ experience across digital (social media management and website development) and offline marketing (ATL channels and public relations) in education, high-end retail, financial and legal services, and FMCG. I combine data-driven strategy with creative delivery to drive growth, engagement and measurable results. I recently completed an MSc in Digital Marketing & Analytics with First Class Honours and have hands-on experience building and optimising multi-channel campaigns, managing WordPress/Wix/Shopify sites, and generating quality leads and conversions. I'm excited to bring my strategic mindset, strong collaboration skills and hands-on toolkit to your team.

Bennetta Castaneda

Graphic Designer, Web Designer, Digital Marketer, +2

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I'm Bennetta Castaneda, a versatile marketer with 8 years’ experience across digital (social media management and website development) and offline marketing (ATL channels and public relations) in education, high-end retail, financial and legal services, and FMCG. I combine data-driven strategy with creative delivery to drive growth, engagement and measurable results. I recently completed an MSc in Digital Marketing & Analytics with First Class Honours and have hands-on experience building and optimising multi-channel campaigns, managing WordPress/Wix/Shopify sites, and generating quality leads and conversions. I'm excited to bring my strategic mindset, strong collaboration skills and hands-on toolkit to your team.…I'm Bennetta Castaneda, a versatile marketer with 8 years’ experience across digital (social media management and website development) and offline marketing (ATL channels and public relations) in education, high-end retail, financial and legal services, and FMCG. I combine data-driven strategy with creative delivery to drive growth, engagement and measurable results. I recently completed an MSc in Digital Marketing & Analytics with First Class Honours and have hands-on experience building and optimising multi-channel campaigns, managing WordPress/Wix/Shopify sites, and generating quality leads and conversions. I'm excited to bring my strategic mindset, strong collaboration skills and hands-on toolkit to your team.

Available to hire

I’m Bennetta Castaneda, a versatile marketer with 8 years’ experience across digital (social media management and website development) and offline marketing (ATL channels and public relations) in education, high-end retail, financial and legal services, and FMCG. I combine data-driven strategy with creative delivery to drive growth, engagement and measurable results.

I recently completed an MSc in Digital Marketing & Analytics with First Class Honours and have hands-on experience building and optimising multi-channel campaigns, managing WordPress/Wix/Shopify sites, and generating quality leads and conversions. I’m excited to bring my strategic mindset, strong collaboration skills and hands-on toolkit to your team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital Marketing & Content Coordinator (Work placement) at Four Acre Foods (URBÓ)

June 1, 2025 - August 1, 2025

Led organic social media relaunch across Instagram, Facebook and TikTok by produced short‑form video content including a Father’s Day Reel reaching 6,000+ views. Grew Instagram audience from 1,000 to 2,000 followers (100% growth). Analysed Shopify website behaviour using GA4 and provided recommendations to improve traffic and subscription flow. Research: Conducted qualitative research on Irish Gen Z online shopping behaviour to know how key factors influencing purchase decisions and content that can engaged to buy milk on the website.

Digital Marketing Coordinator at Alejanddría Formación

January 1, 2020 - April 1, 2024

Planned and implemented annual digital marketing plans aligned with commercial objectives. Developed and executed digital campaigns: Awareness and Lead across Meta Ads and Google Ads delivering approx. 3,500+ leads annually. Maintained average cost per lead between $5–$10 through audience targeting and ongoing campaign optimisation. Generated an estimated 50% qualified lead rate, supporting consistent student enrolment. Increased the number of followers from scratch: Facebook: 4K+. Instagram: 1.5K+. Built and managed website and landing pages with Mailchimp to capture and automate lead generation, integrating forms with email workflows on CRM to distributed with the sales team. Created weekly content across Facebook, Instagram, LinkedIn and YouTube to increase the organic engagement. Delivered segmented email campaigns to keep informed subscribers and customers. Expanded digital campaigns into Guatemala and Honduras to support regional business growth. Delivered monthly performance r

Digital Marketing Coordinator (Contract) at Pisto

March 1, 2022 - April 1, 2024

Planned, executed, and optimized Meta Ads campaigns to increase brand awareness, website traffic and app promotion. Developed and scheduled weekly social media content on Facebook, Instagram and X to have organic engagement. Built social media presence from launch to 2K+ followers. Monitored and reported campaign performance and insights to the management to improve efficiency.

Marketing Coordinator at Home Design

June 1, 2017 - December 1, 2019

Led five annual seasonal campaigns combining digital marketing, billboards and in-store promotions. Set monthly display advertising campaigns on Meta to increase brand awareness and online and in-store sales align with marketing strategies. Redesigned and managed website on WordPress to showcase premium brands and support seasonal digital campaigns. Created and scheduled weekly content for social media and blogs aligned with seasonal sales campaigns. Developed and executed email marketing campaigns (Mailchimp) promoting product launches and offers. Secured banking partnerships for co-branded promotions and incentives. Organised in-store promotional events (50–60 attendees) and larger sponsorship events with exposure to 1,000+ attendees to support B2B outreach targeting architects and property developers. Presented post-campaign results and engagement analysis (KPIs and ROI) to senior management.

Communication Assistant at International Advisors

October 1, 2016 - January 1, 2017

Activated social media platforms by producing weekly digital content including graphics and short-form videos. Supported website updates.

Bennetta Trips and Enjoy Founder & Content Creator at Bennetta Trips and Enjoy

January 1, 2013 - January 1, 2022

Built and managed a multi-platform travel and extreme sports content project producing photography, video and written blogs while collaborating with sponsors.

Retail Roles at Dublin retailers (Tesco, Applegreen, Lidl)

December 1, 2022 - Present

Customer service roles undertaken while completing MSc studies.