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I help businesses launch high-performing websites and solve complex web challenges by combining three roles in one: developer, designer, and strategist. I craft user experiences that delight and convert, build systems that perform reliably, and plan solutions aligned with business goals. With a passion for persuasion and marketing, and knowledge of copywriting, I communicate effectively to engage users and clients. Some may think one person can’t excel in all these areas; my results prove otherwise: faster launches, fewer revisions, and measurable business outcomes.…I help businesses launch high-performing websites and solve complex web challenges by combining three roles in one: developer, designer, and strategist. I craft user experiences that delight and convert, build systems that perform reliably, and plan solutions aligned with business goals. With a passion for persuasion and marketing, and knowledge of copywriting, I communicate effectively to engage users and clients. Some may think one person can’t excel in all these areas; my results prove otherwise: faster launches, fewer revisions, and measurable business outcomes.

Edward Benedict Ursal

Full Stack Developer, Web Developer, UX Designer, +2

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I help businesses launch high-performing websites and solve complex web challenges by combining three roles in one: developer, designer, and strategist. I craft user experiences that delight and convert, build systems that perform reliably, and plan solutions aligned with business goals. With a passion for persuasion and marketing, and knowledge of copywriting, I communicate effectively to engage users and clients. Some may think one person can’t excel in all these areas; my results prove otherwise: faster launches, fewer revisions, and measurable business outcomes.…I help businesses launch high-performing websites and solve complex web challenges by combining three roles in one: developer, designer, and strategist. I craft user experiences that delight and convert, build systems that perform reliably, and plan solutions aligned with business goals. With a passion for persuasion and marketing, and knowledge of copywriting, I communicate effectively to engage users and clients. Some may think one person can’t excel in all these areas; my results prove otherwise: faster launches, fewer revisions, and measurable business outcomes.

Available to hire

I help businesses launch high-performing websites and solve complex web challenges by combining three roles in one: developer, designer, and strategist. I craft user experiences that delight and convert, build systems that perform reliably, and plan solutions aligned with business goals.

With a passion for persuasion and marketing, and knowledge of copywriting, I communicate effectively to engage users and clients. Some may think one person can’t excel in all these areas; my results prove otherwise: faster launches, fewer revisions, and measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Web Development Manager at A BoundUp

October 1, 2025 - October 1, 2025

Led web projects from strategy to execution, bridged design and development, guided teams, optimized workflows, and delivered high-performance solutions. Recognized for proactive problem-solving and strategic foresight.

Senior Web Developer at Themeco LLC

February 1, 2021 - February 1, 2021

Developed and customized WordPress sites, guided clients and development teams on UX and strategy. Managed projects end-to-end, ensuring alignment between design, development, and business goals.

Web Designer & Developer at Freelance (Philippines)

December 1, 2016 - December 1, 2016

Redesigned websites across multiple industries: consulting, real estate, e-commerce, delivery services. Built responsive, user-centered sites optimized for conversions and performance. Selected projects included full-stack pages, page-speed improvements, SEO-safe redesigns, and scalable architectures.

Freelance Developer, Designer & Strategist at The Web Detailer

January 1, 2014 - November 28, 2025

Designed and developed end-to-end websites with UX, conversion, and strategy in mind. Solved technical issues, integrated systems, and optimized speed & SEO. Reduced handoffs by designing directly in WordPress builders, accelerating launches and minimizing revisions.

IT Staff / Web Developer at QQ English

May 1, 2012 - May 1, 2012

Developed and maintained internal and customer-facing systems using PHP and CodeIgniter. Added features, fixed bugs, and supported web operations for an online ESL company.