I am a results-oriented Digital Marketing Manager with over a decade of experience driving growth through data-driven strategies and technical innovation. My passion lies in scaling digital presence and maximizing ROI across various industries.

Priscilla Betuyaku

I am a results-oriented Digital Marketing Manager with over a decade of experience driving growth through data-driven strategies and technical innovation. My passion lies in scaling digital presence and maximizing ROI across various industries.

Available to hire

I am a results-oriented Digital Marketing Manager with over a decade of experience driving growth through data-driven strategies and technical innovation. My passion lies in scaling digital presence and maximizing ROI across various industries.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Campaigns & Digital Content Manager at The Brand Marquee
September 1, 2024 - Present
Leads social media campaigns on LinkedIn and develops data-driven content strategies for construction-industry clients; implemented Sprout Social workflows to speed content approvals; consolidated CRM subscriptions to reduce overhead; created event packages and branded collateral; leverages analytics to translate content into sales outcomes.
Marketing Manager at Erin College
November 1, 2022 - September 1, 2024
Ran end-to-end campaigns on Meta and Google; managed CRM implementation and system migration; led a team of three delivering high-quality projects; handled social media content, engagement, brand awareness, and internal campaigns to boost employee engagement.
Video Digital Producer at Erin College
August 1, 2022 - November 1, 2022
Created multimedia content including graphic design, motion design, and video production to keep audiences engaged.
Junior Web Designer at Porpos Ltd
August 1, 2021 - September 1, 2022
Built and launched new websites and e-commerce platforms; rolled out a fresh site layout within three months; managed email marketing campaigns and proposed strategies to boost project numbers.
Assistant Web Developer at Elder Home Share
May 1, 2021 - September 1, 2022
Improved SEO scores from 30% to 70% using Seobility and launched a second website for the UK market.
Campaigns & Digital Content Manager at The Brand Marquee, Dublin
September 1, 2024 - Present
Lead social media campaigns on LinkedIn with data-driven content strategies; delivered notable campaigns including Amvic ICF Strategy (+581 followers, 115,672 annual impressions; peak engagement 17.87%; 40k+ pageviews in 2025), Paroc Panel System campaign (+990 followers; >111k organic impressions; 17 posts/month), and Capcon Engineering Transformation (329% increase in site sessions; +926 followers (~30%)); identified redundant software tools and consolidated subscriptions; created Sprout Social workflows to accelerate approvals; developed event package proposals and branded collateral; used performance analytics to translate digital content into sales for construction clients.
Marketing Manager at Erin College, Dublin
November 1, 2022 - September 30, 2024
Ran end-to-end campaigns on Meta and Google, increasing leads; managed CRM implementation and system migration; led a team of three; handled social media content, grew engagement and brand awareness; organized company events and internal campaigns to boost employee engagement.
Video Digital Producer at Erin College, Dublin
August 1, 2022 - November 30, 2022
Created and published multimedia content, graphic design, motion design, and video production to keep audiences engaged.
Junior Web Designer at Porpos Ltd, Dublin
August 1, 2021 - September 30, 2022
Built and launched new websites and e-commerce platforms; rolled out a fresh site layout in the first three months; managed email marketing campaigns and suggested new strategies to boost project numbers.
Assistant Web Developer at Elder Home Share, Dublin
May 1, 2021 - September 30, 2022
Improved SEO scores from 30% to 70% using Seobility and launched a second website for the UK market.

Education

BSc Computer and Information Sciences at CCT College Dublin
January 1, 2022 - January 1, 2022
BSc Marketing at Centro Universitário Braz Cubas, São Paulo
January 1, 2013 - January 1, 2013
BSc Graphic Design at Universidade Paulista, São Paulo
January 1, 2008 - January 1, 2008
BSc Computer and Information Sciences at CCT College Dublin
January 1, 2022 - March 31, 2026
BSc Marketing at Centro Universitário Braz Cubas, São Paulo
January 1, 2013 - March 31, 2026
BSc Graphic Design at Universidade Paulista, São Paulo
January 1, 2008 - March 31, 2026
BSc Computer and Information Sciences at CCT College Dublin
January 1, 2020 - January 1, 2022
BSc Marketing at Centro Universitário Braz Cubas
January 1, 2013 - January 1, 2013
BSc Graphic Design at Universidade Paulista
January 1, 2008 - January 1, 2008

Qualifications

FCE Cambridge English Certificate
January 11, 2030 - March 31, 2026

Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services, Software & Internet, Education, Manufacturing