I build high-performance, conversion-driven storefronts for global brands. Specializing in Shopify 2.0 and Shopify Plus, I bridge the gap between bespoke UI/UX design and complex backend logic. My mission is to transform standard Shopify stores into scalable, international e-commerce assets. Technical Expertise & Core Competencies: Custom Theme Development: Architecture of bespoke, high-conversion themes from scratch using Liquid, JSON templates, and Tailwind/SCSS. Shopify Plus & Internationalization: Expert in scaling brands across multiple regions (US, UK, CA, AU, EU) with localized checkout, currency, and multi-store theme deployments. Performance & Speed Optimization: Deep optimization of Core Web Vitals (LCP, INP, CLS) to reduce bounce rates and maximize Conversion Rate Optimization (CRO). Custom App & API Integration: Leveraging Node.js, React, and GraphQL to build private Shopify apps and integrate third-party tools like Searchspring, Klaviyo, and advanced ERPs. Modern Workflow: Professional version control via GitHub, CI/CD pipelines, and seamless collaboration within cross-functional teams.…

Muhammad Bilal

I build high-performance, conversion-driven storefronts for global brands. Specializing in Shopify 2.0 and Shopify Plus, I bridge the gap between bespoke UI/UX design and complex backend logic. My mission is to transform standard Shopify stores into scalable, international e-commerce assets. Technical Expertise & Core Competencies: Custom Theme Development: Architecture of bespoke, high-conversion themes from scratch using Liquid, JSON templates, and Tailwind/SCSS. Shopify Plus & Internationalization: Expert in scaling brands across multiple regions (US, UK, CA, AU, EU) with localized checkout, currency, and multi-store theme deployments. Performance & Speed Optimization: Deep optimization of Core Web Vitals (LCP, INP, CLS) to reduce bounce rates and maximize Conversion Rate Optimization (CRO). Custom App & API Integration: Leveraging Node.js, React, and GraphQL to build private Shopify apps and integrate third-party tools like Searchspring, Klaviyo, and advanced ERPs. Modern Workflow: Professional version control via GitHub, CI/CD pipelines, and seamless collaboration within cross-functional teams.…

Available to hire

I build high-performance, conversion-driven storefronts for global brands. Specializing in Shopify 2.0 and Shopify Plus, I bridge the gap between bespoke UI/UX design and complex backend logic. My mission is to transform standard Shopify stores into scalable, international e-commerce assets.

Technical Expertise & Core Competencies:
Custom Theme Development: Architecture of bespoke, high-conversion themes from scratch using Liquid, JSON templates, and Tailwind/SCSS.
Shopify Plus & Internationalization: Expert in scaling brands across multiple regions (US, UK, CA, AU, EU) with localized checkout, currency, and multi-store theme deployments.
Performance & Speed Optimization: Deep optimization of Core Web Vitals (LCP, INP, CLS) to reduce bounce rates and maximize Conversion Rate Optimization (CRO).
Custom App & API Integration: Leveraging Node.js, React, and GraphQL to build private Shopify apps and integrate third-party tools like Searchspring, Klaviyo, and advanced ERPs.
Modern Workflow: Professional version control via GitHub, CI/CD pipelines, and seamless collaboration within cross-functional teams.

See more

Skills

Experience Level

Bootstrap
Expert
CSS
Expert
HTML5
Expert
JavaScript
Expert
MySQL
Expert
PHP
Expert
Shopify
Expert
React JS
Expert

Language

English
Fluent
Urdu
Fluent

Work Experience

Shopify Theme and App Developer at Johns Hopkins University
March 2, 2026 - Present
Shopify theme and app development; multi-language support and integration work as part of university project scope.
Shopify Theme and App Development at Johns Hopkins University
March 1, 2026 - Present
Coursework focused on Shopify Theme and App Development; language skills include English, Urdu, Punjabi.
Shopify Theme Developer at The Oodie
November 1, 2024 - Present
Led end-to-end development of a custom Shopify 2.0 theme; implemented advanced search features via custom code; optimized architecture for deployment across six international markets.
End-to-end Shopify 2.0 Theme Developer at The Oodie
November 1, 2024 - Present
Led end-to-end development of a custom Shopify 2.0 theme for The Oodie; engineered a complex search integration via custom code and optimized the architecture for deployment across six international markets.
Shopify Plus Developer at Meghan Fabulous
May 1, 2024 - November 1, 2024
Completed rebuild of Shopify Plus stores for Doonails; implemented performance improvements and theme optimizations; collaborated with design and marketing teams.
Shopify Theme & App Developer at Meghan Fabulous
May 1, 2024 - Present
Completed rebuild of Meghan Fabulous Shopify stores; led end-to-end development and optimization, focusing on performance, UX, and seamless migration of Doonails stores to Shopify Plus.
Shopify Plus Developer at Doonails
March 1, 2024 - Present
Contract development and maintenance of six Shopify Plus stores. Built custom features using Liquid and JavaScript; performed conversion-rate optimization (CRO) testing and implemented app integrations using Shopify Extensions to meet client requirements and boost performance.
Shopify Theme Designer at Eczama Clothing
August 1, 2023 - Present
Designed and optimized conversion-friendly Shopify store; implemented theme customizations to improve user experience and sales.
Shopify Store Developer at Eczema Clothing
August 1, 2023 - Present
Designed and implemented conversion-optimization strategies for the Eczema Clothing Brand; improved UX and performance across site flows.
End-to-end Front-End / Shopify Developer at Ridge Wallets
July 1, 2023 - Present
Ridge Wallets – End-to-end development of custom storefront enhancements in an Agile, cross-functional environment, managing complex code merges and versioning via GitHub to maintain a stable, scalable codebase.
Shopify Theme and App Developer at Remote (Part-time)
May 1, 2023 - June 1, 2025
Remote part-time role; translated client requirements into technical roadmaps; delivered tailored Shopify Plus solutions using Functions, Extensions, and app integrations; implemented customizations per client needs.
Full-Stack Shopify Developer at UNIT 203
May 1, 2023 - June 1, 2025
Remote (part-time) development and maintenance of custom Shopify themes. Translated complex business requirements into technical roadmaps and provided tailored Shopify Plus solutions using Functions and Extensions. Implemented app integrations and optimizations for speed and SEO.
Shopify Store Designer/Developer at Starr Ranch
April 1, 2023 - Present
Designed and developed a Shopify store for a non-profit; built from concept to live site; integrated third-party apps and ensured responsive performance.
Web Developer at CMS Blog
January 1, 2023 - Present
Developed CMS/blog features using PHP and MySQL; built backend and frontend integrations to support content publishing and management.
CMS Blog Developer at CMS Blog
January 1, 2023 - Present
Developed using PHP and MySQL for a content management blog; implemented CMS features and admin workflows.
Web Developer at Horse Sanctuary Coffee Shop
October 1, 2022 - Present
Created and launched a responsive website using HTML, CSS, JavaScript and Bootstrap to showcase products and services.
Shopify Store Developer at Starr Ranch Coffee Shop
October 1, 2022 - Present
Designed / developed Shopify store for a non-profit Horse Sanctuary Coffee Shop; built using HTML, CSS, JavaScript and Bootstrap; optimized for accessibility and performance.
Lead Shopify Developer at Innovant Zone
July 1, 2021 - May 1, 2023
Led the Shopify practice in Sadiqabad, Pakistan; directed a team to deliver client Shopify projects efficiently. Developed Shopify themes, integrated third-party apps, implemented product bundles, promotions, and personalized product recommendations. Troubleshot and optimized site performance, layout, and functionality.
Web Developer at Upwork
January 1, 2020 - January 1, 2024
Freelance HTML5, CSS3, JavaScript, React JS, and Shopify theme development for multiple clients; built responsive storefronts and theme customizations.

Education

Bachelor of Engineering at National University of Sciences and Technology (NUST)
October 1, 2016 - June 1, 2020
Bachelor of Engineering at National University of Sciences and Technology (NUST)
October 1, 2016 - June 1, 2020

Qualifications

A Certified Full-Stack Shopify Developer
January 11, 2030 - March 30, 2026
HTML, CSS, JavaScript for Web Developers
February 1, 2023 - March 30, 2026
Certified Full-Stack Shopify Developer
January 1, 2020 - March 30, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail
    True Classic Tees Shopify Store development

    I worked on True Classic’s Shopify store, focusing on maintenance, optimization, and enhancing overall performance. I improved various functionalities, added new features to the product page and cart drawer, and streamlined the user experience. Additionally, I implemented automated workflows to optimize the QA process, ensuring smoother workflow and better efficiency.